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©  Ledger
NBA: Ledger (cyrpto), French unicorn, jersey sponsor of the San Antonio Spurs for 2025-2028

Ledger, a French company that designs and markets cryptocurrency wallets and specialized in digital asset security, has become the jersey patch sponsor of the San Antonio Spurs (NBA) and the Austin Spurs (NBA G League) for the 2025-2028 cycle (three seasons), announced the Paris-based unicorn on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 403286
• Published on 26/06/25 at 13:00
©  Accor
Tennis : « Our partnership with Roland-Garros fuels our experiential strategy » (S. Wareman, Accor)

« Initially, our partnership with Roland-Garros was predominantly used as a vehicle for corporate hospitality. Increasingly, we decided to use this agreement as more of a global marketing opportunity. We introduced the ability for our customers to use points on our loyalty program, ALL Accor, on…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 403210
• Published on 26/06/25 at 11:00
©  AS Monaco FC
AS Monaco FC: the Ministry of Sports of the Democratic Republic of Congo sleeve sponsor until 2027-28

AS Monaco FC (Ligue 1 McDonald's) has entered into a partnership with the Ministry of Sports and Leisure of the Democratic Republic of Congo, under which it will display the "R.D.Congo, Cœur de l'Afrique" brand on the sleeve of the men's team's shirts until 2027-28, announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 403087
• Published on 25/06/25 at 12:40
©  Macron
UEFA : partnership extended with Macron as official referee match kit supplier from the Women’s Euro 2025

Macron has extended as official UEFA referee match kit supplier from the 2025 Women’s Euro in Switzerland, announced the Italian brand on 24/06/2025. This multi-year agreement includes Macron’s presence in all UEFA competitions. The brand will be present on the shirts of referees in men’s and…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Sponsors - Partners, …
• Article # 403035
• Published on 25/06/25 at 09:40
©  Real Madrid CF
LALIGA EA Sports: Kress and Worx (gardening) global partners of Real Madrid for 6 years (2025-2031)

Kress and Worx, companies specialised in the upkeep and maintenance of outdoor spaces, have become global partners of Real Madrid CF (LALIGA EA Sports) for six years (2025-2031), announced the club on 24/06/2025. The two companies, owned by the Chinese company Positec Tool Corporation, have…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 402964
• Published on 24/06/25 at 13:00
©  D.R.
Capgemini (IT): "We've seen a sharp acceleration in our sports activities" (Thomas Hirsch)

"We've seen a sharp acceleration in our sports activities over the last four years. First of all, the group has a strong attachment to rugby, particularly through its founder Serge Kampf, who was a great rugby fan. So we sponsored Biarritz Olympique (in Pro D2 for the 2025-26 season), then FC…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sponsors - Partners, Activation, …
• Article # 402901
• Published on 24/06/25 at 10:40
©  AC Milan
AC Milan: Ministry of Tourism of the Democratic Republic of Congo, premium partner from 2025-26

The Ministry of Tourism of the Democratic Republic of Congo has become a premium partner and the "official tourism destination partner" of AC Milan (Serie A Enilive) from 2025-26, announced the club on 23/06/2025. The DRC's Ministry of Tourism thus moves up to second place in the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 402914
• Published on 24/06/25 at 10:00
©  Brentford FC
Brentford FC: Indeed (job search platform) training shirt sponsor from 2025-26

Indeed, an American digital job search and employment platform, has become the official training shirt sponsor of Brentford FC (Premier League) "from the 2025-26 season," announced the club on 23/06/2025. The partnership covers Brentford's men's, women's (Barclays Women's Super League), youth and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 402797
• Published on 23/06/25 at 14:30
©  Manchester United FC
Manchester United FC: Apollo Tyres extends as a global partner for 3 years (2025-2028)

Indian tyre manufacturer Apollo Tyres has extended as a global partner of Manchester United FC (Premier League) for a further three seasons, from 2025-2028, announced the club on 20/06/2025. The manufacturer, which initially committed to MUFC in 2013-14 under a partnership elevated to global…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 402743
• Published on 23/06/25 at 11:30
©  D.R.
Weekly News Extra (16-20/06/2025)

• The new Club World Cup "breaks up the ecosystem of professional football; If Real Madrid CF or Club Atlético de Madrid go far in the Club World Cup, we already have a problem because their 2025-26 LALIGA EA Sports matches will need to be suspended," said Javier Tebas, president of LALIGA, at the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 402664
• Published on 20/06/25 at 17:40