Sponsors & Partners: archives May, 2025

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©  D.R.

Weekly News Extra (26-30/05/2025)

• Oliver Kahn, former German international and ex-CEO of FC Bayern Munich (Bundesliga), has submitted a bid to the administrators and legal representatives in charge of FC Girondins de Bordeaux (National 2), according to the daily Ouest-France. He and the investors accompanying him are prepared to…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 400052
• Published on
©  RCD Mallorca

RCD Mallorca: Taica (technology) extends as main shirt sponsor for 2 seasons (2025-2027)

Taica Corporation, a Japanese technology company, has extended its role as main shirt sponsor of RCD Mallorca (LALIGA EA Sports) for a further two seasons (2025-2027), announced the club on 28/05/2025. Taica became the club's main shirt sponsor for the 2021-22 season on 27/08/2021, before the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 400050
• Published on
©  FIFA

FIFA: Valvoline, supporter the 2026 World Cup & Motorola, partner of the Club World Cup 2025

Valvoline Global, an American manufacturer and distributor of engine oils, additives and lubricants, has become an official supporter of the 2026 World Cup, announced FIFA on 29/05/2025. "This will be the first time that Valvoline Global has been involved in a sporting event of such scale. The…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 400049
• Published on
©  MLS

Deal Tracker: Arsenal, MLS, FIFA, Eintracht... the latest sponsorship agreements in football

• TCL, a Chinese electronics manufacturer, has extended its agreement with Arsenal FC (Premier League) to become a global partner from the 2025-26 season. The group has been the club's regional partner in the UK, Middle East and Africa since 30/03/2023. • Two sponsors are committing to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 400047
• Published on
©  AS Monaco FC

AS Monaco: Linebet (betting) extends as a regional partner in sub-Saharan Africa & MENA region

Cypriot sports betting operator Linebet has extended its partnership with AS Monaco FC (Ligue 1 McDonald's) in sub-Saharan Africa and the MENA region for the 2025-26 season, announced the club on 29/05/2025. Under the renewed agreement, the bookmaker retains the status of regional partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 400027
• Published on
©  Arsenal FC

Arsenal FC: TCL (electronics) extends & becomes a global partner as part of a new "multi-year" deal

TCL, a Hong Kong-based electronics and television manufacturer, has extended it partnership and become a global partner of Arsenal FC (Premier League) as part of a "multi-year agreement," announced the club on 29/05/2025. TCL initially became a regional partner (3rd level) of Arsenal in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 400005
• Published on
©  OGC Nice

Ligue 1 McDonald's: Kappa to succeed Le Coq Sportif as OGC Nice's equipment supplier from 2025-26

Italian brand Kappa (BasicNet) is to become the official equipment supplier of OGC Nice (Ligue 1 McDonald's) as part of a "long-term" agreement from the 2025-26 season, announced the two parties on 28/05/2025. As part of the deal, the Italian equipment supplier will support the Nice club "in…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 399887
• Published on
©  Valencia CF

Valencia CF: Divina Seguros (insurance) extends as sleeve sponsor for 2 seasons (2025-2027)

Spanish insurance company Divina Seguros has extended as the sleeve sponsor of Valencia CF (LALIGA EA Sports) for two seasons (2025-2027), announced the club on 28/05/2025. The agreement will continue to apply to the club's men's and youth teams. The company based in Valencia (ESP) succeeded…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 399877
• Published on
©  SC Freiburg

Bundesliga: Nike extends as equipment supplier of SC Freiburg for the 2025-26 season

Nike is to continue as official equipment supplier to SC Freiburg (Bundesliga) as part of a "long-term" agreement from the 2025-26 season, announced the club on 26/05/2025. The American brand, which has been paying the German club an estimated annual fee of €1.2m over the 2021-2024 cycle, took…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 399834
• Published on
©  Relevent

Relevent: Relevent Football Partners created to manage commercial rights to UEFA's club competitions

Relevent Sports Group has created Relevent Football Partners, a subsidiary dedicated to managing the global commercial rights to UEFA's men's club competitions from 2027, announced the US promoter and media company on 27/05/2025. "This independent entity will provide UC3 - the joint venture…
Domain(s): Sponsors & Partners, Media
• Category(ies): Agencies, Media, Sponsors - Partners, …
• Article # 399788
• Published on