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©  Premier League
Premier League: Coca-Cola (beverages), soft drink partner for the 2025-2028 cycle

The Coca-Cola Company, an American drinks manufacturer, has become the "official soft drink partner" of the Premier League for the 2025-2028 cycle (three seasons), announced the English league on 21/05/2025. Coca-Cola will roll out a variety of operations for fans (activations, ticketing, etc.…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, International authorities, …
• Article # 399053
• Published on 21/05/25 at 14:30
©  OL Lyonnes
OL Lyonnes: Crédit Agricole Centre-Est (bank) extends as a major partner (2025-2028)

Crédit Agricole Centre-Est, the regional arm of the French banking group, has extended its partnership with OL Lyonnes (Arkema Première Ligue) to become a major sponsor (2nd level) for a further three seasons, from 2025-2028, announced the club on 21/05/2025. The agreement was negotiated by the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 399015
• Published on 21/05/25 at 13:40
©  Major League Soccer
United States: Continental (tyres) extends its partnership with Major League Soccer

German tyre brand Continental is to continue as an official partner of Major League Soccer under a "multi-year" agreement beyond 2025, announced the North American league on 20/05/2025. The German group has been involved with MLS since 2010, making it "one of the league’s longest-standing…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 398989
• Published on 21/05/25 at 11:30
©  FFF
esports/FFF: Volkswagen puts a qualifying place for the eCoupe de France finals up for grabs

The Fédération Française de Football and its major partner Volkswagen are rolling out the "Raid to Clairefontaine" operation, a scheme designed to "reveal an esports talent who will win the golden ticket to the final stages of the eCoupe de France," announced the two parties on 20/05/2025. The…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Activation, …
• Article # 398928
• Published on 20/05/25 at 16:10
©  FOM
Formula 1: after Lego, FOM joins forces with Disney to target young people with derivative products

Media and entertainment conglomerate The Walt Disney Company has entered into a licensing agreement with Formula One Management that will begin in 2026, announced FOM on 20/05/2025. As part of this collaboration, through which Disney will showcase its historic Mickey Mouse character, "fans can…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 398848
• Published on 20/05/25 at 14:30
©  Everton FC
Premier League: Hill Dickinson (law firm), naming rights partner of Everton FC's new stadium

The UK commercial law firm Hill Dickinson has acquired the naming rights to Everton FC's future Premier League stadium as part of a "long-term agreement," announced the club on 16/05/2025. The 52,888-seat stadium, built on the Bramley-Moore Dock site (Liverpool, ENG) and due to open in August 2025…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 398666
• Published on 19/05/25 at 13:40
©  Ligue de Football Professionnel
Ligue 1 McDonald's/Ligue 2 BKT: footballs for the 2025-26 season presented by the LFP & Decathlon

The Ligue de Football Professionnel and the French group Decathlon presented the official Ligue 1 McDonald's and Ligue 2 BKT footballs for the 2025-26 season on 16/05/2025. "The two balls share a common base, both technically and visually, but are distinguished by their colours, in keeping…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Professional leagues, Sponsors - Partners, …
• Article # 398598
• Published on 19/05/25 at 09:20
©  D.R.
Weekly News Extra (12-16/05/2025)

• "Women's football and women in football are crucially important. It's growing as well, and exponentially, and we are targeting that as well to have $1bn revenue just with the Women's World Cup to reinvest in the women's game," said Gianni Infantino, FIFA president, at the Saudi-American…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 398565
• Published on 16/05/25 at 17:30
©  D.R.
Deal Tracker: Juventus, Premier League, RB Leipzig... the latest sponsorship agreements in football

• Juventus FC (Serie A Enilive) have announced the arrival of two new main shirt sponsors from 2025-26: Jeep, an American car manufacturer belonging to the Stellantis group, and Visit Detroit, the convention and tourist office of the city of Michigan (USA). • 1. FC Köln (2.Bundesliga) and the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 398524
• Published on 16/05/25 at 15:50
©  Brentford FC
Premier League: Cazoo (Motors) relaunches its sponsorship strategy via a partnership with Brentford

Motors, a British used vehicle sales platform and sponsor of Brentford FC (Premier League), has expanded its partnership with the club and is positioning its Cazoo brand as part of a "multi-year agreement," announced the two parties on 15/05/2025. Motors, a partner of the English club since the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 398510
• Published on 16/05/25 at 14:30