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©  D.R.
Under Armour: a turnover of $5.164bn (-9.4%) & a net loss of $201m in 2025

Under Armour posted a turnover of $5.164bn (€4.767bn) for the financial year 2025 (from 01/04/2024 to 31/03/2025), down 9.4% compared with 2024 ($5.903bn/€5.35bn), announced the American equipment manufacturer on 15/05/2025. The brand recorded an operating loss of $185m (€170.7m, compared with…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 398366
• Published on 15/05/25 at 16:50
©  AS Monaco FC
AS Monaco FC: Roche Bobois (furniture) extends partnership for two seasons (2025-2027)

Roche Bobois, a French home furnishings and decoration brand, has extended as a partner of AS Monaco FC (Ligue 1 McDonald's) for a further two seasons, until 2026-27, announced the club on 14/05/2025. The brand has been partnered with the club since the 2023-24 season and has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 398318
• Published on 15/05/25 at 15:20
©  TSG 1899 Hoffenheim
Bundesliga: SAP (software) extends as main shirt sponsor of TSG Hoffenheim (2025-2030)

German IT company SAP has extended as a major partner and main shirt sponsor of TSG 1899 Hoffenheim (Bundesliga) for a further five seasons (2025-2030), announced the club on 15/05/2025. As part of the extended agreement, valued at €4.5m per year over the 2020-2025 cycle, the brand also becomes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 398306
• Published on 15/05/25 at 13:40
©  Juventus FC
Juventus FC: Jeep (car manufacturer) & Visit Detroit (tourism) main shirt sponsors from 2025-26

Jeep, an American car manufacturer belonging to the Stellantis group, and Visit Detroit, the convention and tourist bureau of the city of Michigan (USA), have become the main shirt sponsors of Juventus FC (Serie A Enilive) as part of a "multi-year agreement" from the 2025-26 season, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 398248
• Published on 15/05/25 at 09:20
©  LALIGA
Spain: Moeve (energy) title sponsor of Liga F & partner of LALIGA until 2027-28

Moeve, a Spanish energy producer and supplier, has entered into a partnership with LALIGA and Liga F until the 2027-28 season, announced the parties on 14/05/2025. Under the terms of the agreement, the company has acquired the naming rights to the Spanish women's top flight, which will be known as…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Authorities, Professional leagues, …
• Article # 398207
• Published on 14/05/25 at 17:00
©  World Rugby
World Rugby: HSBC "official retail bank" for the Women's World Cup 2025

The British bank HSBC, has extended its partnership with World Rugby to become the "official retail bank" of the Women's Rugby World Cup 2025, which will be held in England from 22/08 to 27/09/2025, announced the international body on 13/05/2025. "The partnership represents a new relationship…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 398200
• Published on 14/05/25 at 16:45
©  Quentin Laborde
LALIGA: a watch party for El Clásico held in Paris (FRA) with the agency Aono, on 11/05/2025

LALIGA, accompanied by the agency Aono, organised a watch party to coincide with El Clásico between FC Barcelona and Real Madrid CF ( 4-3 win for Barça, Matchday 35 of the 2024-25 LALIGA EA Sports season) on Sunday 11/05/2025 (kick-off at 16:15 CET). The event took place at the Café Oz in…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Professional leagues, Activation, …
• Article # 398097
• Published on 14/05/25 at 10:40
©  News Tank
France/LFFP: Arkema extends as title sponsor of the Arkema Première Ligue (women's D1) until 2027-28

Arkema has extended its agreement with the Ligue Féminine de Football Professionnel, as title sponsor of the French women's top flight, the Arkema Première Ligue, for a further three seasons, i.e. the 2025-2028 cycle, announced Jean-Michel Aulas, president of the LFFP, and Thierry Le Hénaff, CEO…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Professional leagues, …
• Article # 397969
• Published on 13/05/25 at 15:10
©  Paris FC
Paris FC: strategic partnership with Skolae (higher education) focused on training

Paris FC (promoted to the Ligue 1 by McDonald's for the 2025-26 season) has entered into a strategic partnership with the higher education group Skolae, announced the club on 12/05/2025. The agreement was negotiated by the So Match agency. Under the terms of the agreement, "students from the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Employment - training, …
• Article # 397825
• Published on 13/05/25 at 08:40
©  SSC Napoli
Serie A Enilive: BPER Banca (bank) official partner of SSC Napoli until 2026-27

Italian bank BPER Banca has become an official partner of SSC Napoli (Serie A Enilive) until 2026-27, announced the club on 09/05/2025. As part of the agreement, BPER will offer fans "an innovative range of tailor-made banking services" including a series of payment cards connected to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 397756
• Published on 12/05/25 at 11:30