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©  Kings League
Kings League: partnership with SURJ Sports (PIF) to create the Kings League MENA

The Kings League has teamed up with SURJ Sports Investment, a sports investment company owned by Saudi Arabia's Public Investment Fund (PIF), to launch the Kings League MENA, announced the 7-a-side football competition created by investment fund Kosmos (founded by Spanish ex-footballer Gerard…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, International authorities, …
• Article # 399765
• Published on 27/05/25 at 14:30
©  Formula One Group
Formula 1: PepsiCo (food & beverages) official partner of Formula One Group for the 2026-2030 cycle

The American food group PepsiCo has become an official partner (2nd level) of Formula One Group for the 2026-2030 cycle, announced the body on 27/05/2025. As part of the agreement, the group will position three of its brands: • Sting Energy as the official energy drink of Formula 1; …
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Activation, …
• Article # 399707
• Published on 27/05/25 at 13:00
©  D.R.
Formula 1: MSC Cruises extends as global partner of Formula One Group until 2030

MSC Cruises, the cruise line division of the MSC Group (shipping) based in Geneva (SUI), has extended as a global partner of Formula One Group for a further four seasons (2027-2030), announced the body on 24/05/2025. "The renewed agreement will see the continuation of existing rights including…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 399610
• Published on 26/05/25 at 17:00
©  Borussia Dortmund
Borussia Dortmund: Vodafone (telecoms) main shirt sponsor for "at least 5 years" (2025-2030)

British telecommunications operator Vodafone has become the main shirt sponsor of Borussia Dortmund (Bundesliga) for "at least five years" (2025-2030), announced the two parties on 26/05/2025. The agreement was negotiated by the Sportfive agency. Vodafone will pay an fee of €30m per season…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 399580
• Published on 26/05/25 at 14:50
©  FFF
FFF: Crédit Agricole (bank) title sponsor of the Coupe de France for three seasons (2025-2028)

French bank Crédit Agricole has extended its partnership with the Fédération Française de Football to become the title sponsor of the Coupe de France "for the next three seasons" (2025-2028), announced the two parties on 24/05/2025. The competition will be known as the "Coupe de France Crédit…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 399491
• Published on 26/05/25 at 10:40
©  FIFA
FIFA: Taittinger "official champagne" of the Club World Cup for the 2025 & 2029 editions

French champagne house Taittinger has extended its agreement with FIFA to become an official partner of the next two editions of the Club World Cup, scheduled for 2025 and 2029, announced the international football federation on 23/05/2025. Taittinger is the first FIFA sponsor to be associated…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 399489
• Published on 26/05/25 at 09:20
©  D.R.
Weekly News Extra (19-23/05/2025)

• The CAF and the European Commission have signed a partnership agreement for the development and promotion of school and youth football in Africa, as well as "the expansion of the cultural, trade and investment relationships between the two continents." • Olympique Lyonnais (Ligue 1 McDonald's…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 399400
• Published on 23/05/25 at 16:25
©  DFB
Deal Tracker: MLS, Everton, DFB, RC Lens... the latest sponsorship agreements in football

• Tipico, a sports betting operator registered in Malta, has signed an agreement with the Deutscher Fussball Bund to become the main partner of the 3.Liga for three seasons (2025-2028). The brand will display its logo on the sleeves of the shirts of the 20 clubs in Germany's third division. …
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 399339
• Published on 23/05/25 at 14:00
©  RC Lens
Ligue 1 McDonald's: Krys (optician) official partner of RC Lens (2025-2028)

Krys, a French optical and hearing care brand, has become an official partner of RC Lens (Ligue 1 McDonald's) for three seasons, i.e. the 2025-2028 cycle, announced the club on 22/05/2025. Under the terms of the agreement, Krys will rank third in RC Lens' sponsorship hierarchy, alongside nine…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 399305
• Published on 23/05/25 at 10:40
©  Joma
Premier League: Joma succeeds Umbro as kit supplier of Brentford FC from 2025-26

Spanish brand Joma has become the official kit supplier to Brentford FC (Premier League) as part of a "multi-year deal" from the 2025-26 season, announced the club on 22/05/2025. As part of the agreement, the brand will design a shirt to celebrate the 100th anniversary of the club's red and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 399257
• Published on 22/05/25 at 16:35