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©  New Zealand Rugby
New Zealand Rugby: Toyota replaces Ineos as training kit sponsor of the national teams

Japanese car manufacturer Toyota has become the training kit sponsor of New Zealand Rugby's national teams for a three-year period (2025-2028), announced the governing body on 05/05/2025. The brand succeeds the chemical company Ineos, which had "unilaterally" terminated its sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication
• Article # 397377
• Published on 06/05/25 at 16:20
©  NTF
News Tank Football: elections, appointments & departures recorded in April 2025

• Vinai Venkatesham will become CEO of Tottenham Hotspur FC (Premier League) with effect from summer 2025, according to the London club on 11/04/2025. This position was not previously held at Tottenham. • The supervisory board of DFL Deutsche Fußball Liga GmbH, which met on 28/04/2025…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 397223
• Published on 05/05/25 at 17:00
©  AS Roma
AS Roma: Monster Energy (energy drinks) official partner from 2024-25

Monster Energy, an American energy drink brand belonging to the Monster Beverage Corporation group, has become an official partner of AS Roma (Serie A Enilive) as part of a "multi-year" agreement from the 2024-25 season, announced the club on 03/05/2025. The brand will become rank third in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 397164
• Published on 05/05/25 at 13:40
©  Chelsea FC
Chelsea FC: Damac Properties (real estate) main shirt sponsor for the rest of the 2024-25 season

Damac Properties, a Dubai (UAE) based company specialised in luxury real estate, has become an official partner (2nd level) of Chelsea FC (Premier League) as part of a "long-term" agreement, announced the club on 30/04/2025. Under the terms of the partnership, the group will be the main shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 397159
• Published on 05/05/25 at 13:00
©  Lego
Formula 1: a parade of 10 Lego-built F1 cars at the 2025 Miami Grand Prix

Lego, a Danish toy company, has activated its partnership with Formula One Management and the 10 teams in the FIA Formula 1 World Championship to create 10 Lego-built single-seaters bearing the image of the teams and will deploy them during the pre-race drivers' parade at the Miami Grand Prix…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication, …
• Article # 397108
• Published on 05/05/25 at 10:40
©  D.R.
Weekly News Extra (28/04-02/05/2025)

• "Transgender women will no longer be able to play in women’s football in England, and this policy will be implemented from 01/06/2025," announced The Football Association, following a Supreme Court’s ruling on 16/04/2025 requiring the body to amend its regulations accordingly. • The NWSL has…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 397059
• Published on 02/05/25 at 17:40
©  Club Atlético de Madrid
Deal Tracker: Atlético Madrid, Atalanta, OGC Nice... the latest sponsorship agreements in football

• New Balance is to replace Joma as the equipment supplier of Atalanta BC (Serie A Enilive) as part of a "multi-year sponsorship deal" from the 2025-26 season. • Armenian sports betting operator Vbet has extended as a premium partner (2nd level) and shorts sponsor of OGC Nice (Ligue 1 McDonald's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 397033
• Published on 02/05/25 at 16:40
©  FC Barcelona
FC Barcelona: Spotify to display rapper Travis Scott's label on its shirts for the Clasico

For El Clásico between FC Barcelona and Real Madrid CF (Matchday 35 of the 2024-25 LALIGA EA Sports, on Sunday 11/05/2025), Spotify is activating its partnership with the Catalan club, of which it is the main shirt sponsor, and will display the logo of American rapper Travis Scott's label, Cactus…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 396996
• Published on 02/05/25 at 14:40
©  AS Monaco FC
AS Monaco FC: Sorare (fantasy football/NFTs) extends as an official licensee until 2027

Sorare, a French start-up specialised in NFTs bearing the effigy of players, has extended its licensing agreement with AS Monaco FC (Ligue 1 McDonald's) until 2027, announced the club on 30/04/2025. "Supporters of the Principality's club will thus be able to continue to find official Monegasque…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 396910
• Published on 02/05/25 at 12:40
©  Atalanta BC
Serie A Enilive: New Balance replaces Joma as equipment supplier of Atalanta BC from 2025-26

New Balance is to become the equipment supplier of Atalanta BC (Serie A Enilive) as part of a "multi-year sponsorship deal" from the 2025-26 season, announced the club on 30/04/2025. "New Balance will service all the club's technical kits, training wear, equipment and accessories. In addition…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 396967
• Published on 02/05/25 at 10:40