Sponsors & Partners: archives September, 2025

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Investments: launch of Apollo Sports Capital, an entity dedicated to sport, by Apollo Global Management

Apollo Global Management has launched Apollo Sports Capital (ASC), "a new investment business providing capital solutions across the global sports and live events ecosystem," announced the US fund on 29/09/2025. Entrepreneur Al Tylis has been appointed CEO of ASC, while Apollo partners Rob…

Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Finance, Investment - Shareholding
• Article # 413289
• Published on 30/09/25 at 10:00

Electronic Arts: takeover bid by PIF, Silver Lake & Affinity Partners for $55bn (€46.91bn)

Electronic Arts has entered into a definitive agreement to be acquired by a consortium consisting of the Public Investment Fund (PIF, sovereign wealth fund of Saudi Arabia) and US funds Silver Lake and Affinity Partners for an enterprise value of $55bn (€46.91bn), announced the video game…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sponsors - Partners, Investment - Shareholding, …
• Article # 413259
• Published on 29/09/25 at 17:15

Spain: a specially designed ball for El Clásico unveiled for the first time by Puma & LALIGA

LALIGA and Puma unveiled, on 29/09/2025, "the first ever match ball with an exclusive design" created especially for El Clásico between Real Madrid CF and FC Barcelona, scheduled for 26/10/2025 (kick-off at 16:15 CET) during the first half of the 2025-26 LALIGA EA Sports season. "With a white…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Professional leagues, Sponsors - Partners, …
• Article # 413228
• Published on 29/09/25 at 16:35

Weekly News Extra (22-26/09/2025)

• The Ligue de Football Professionnel has published adapted 2025-26 Ligue 1 McDonald's and Ligue 2 BKT guides for supporters with disabilities. • US investment fund Apollo Global Management is in exclusive negotiations with the owners of Club Atlético de Madrid (LALIGA EA Sports) to become the…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 413052
• Published on 26/09/25 at 17:30

Deal Tracker: FC Bayern Munich, EFL, SSC Napoli, AFCON 2025... the latest sponsorship deals in football

• Football Manager, a video game from Japanese publisher SEGA Sammy, will continue as an official supporter of the English Football League in 2025-26. All 72 clubs (Sky Bet Championship, Sky Bet League One and Sky Bet League Two) in the EFL will appear in FM26, which is scheduled for release on…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 413038
• Published on 26/09/25 at 16:20

RC Lens: Groupe Lempereur (car dealership) renews as a pocket sponsor until 2027-28

Groupe Lempereur, a car dealership network based in the Hauts-de-France region, has renewed as a pocket sponsor of RC Lens (Ligue 1 McDonald's) for a further three seasons, over the 2025-2028 cycle, announced the club on 26/09/2025. The agreement also covers the club's women's team (Arkema…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 412996
• Published on 26/09/25 at 15:00

Social Football Summit 2025: a start-up competition for the 8^th edition at the Allianz Stadium (Turin)

A start-up competition, "SFS Extratime", is being launched as part of the eighth edition of the Social Football Summit, an international event for the football industry (business, innovation, marketing and communication), to be held at the Allianz Stadium in Turin (Italy) on Tuesday 18 and…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, International authorities, Professional leagues, …
• Article # 412937
• Published on 26/09/25 at 13:40

Valencia CF: Octopus Energy (solar energy) "sustainable founding partner" of the Nou Mestalla

British company Octopus Energy, which specialises in the production and distribution of solar energy, has become the "sustainable founding partner" of the Nou Mestalla (70,044 capacity, Valencia, ESP), the future home of Valencia CF (LALIGA EA Sports), announced the club on 25/09/2025. As part…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 412972
• Published on 26/09/25 at 11:30

LALIGA: Walmart (retail), presenting partner of El Clásico in the United States & Canada

Walmart has joined forces with LALIGA to become the presenting partner for El Clásico (between Real Madrid CF and FC Barcelona) in the United States and Canada, announced the American multinational retail corporation on 25/09/2025. This is the first agreement of this type entered into by the…

Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Activation, …
• Article # 412968
• Published on 26/09/25 at 10:40

Borussia Dortmund: Rewe (retail) training kit sponsor from 2025-26

Rewe, a German retail and supermarket group, has extended its partnership with Borussia Dortmund (Bundesliga) to become a training kit sponsor from the 2025-26 season, announced the club on 25/09/2025. Rewe has been partnered with Borussia Dortmund since the 2009-10 season. As part of the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 412863
• Published on 25/09/25 at 16:35