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©  adidas
Formula 1: after Mercedes F1 Team, adidas becomes a partner of Audi F1 Team for its 1st season in 2026

adidas has become an official partner of the Audi F1 Team, which will enter the FIA Formula 1 World Championship in 2026, as part of a "multi-year" deal, announced the German brand on 10/09/2025. The contract is worth an estimated €25m a year, according to the German daily Bild the same day. …
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Marketing - Communication, …
• Article # 410913
• Published on 10/09/25 at 13:25
©  FC Inter Milan
Serie A Enilive: Randstad (HR) official partner of FC Inter Milan for three seasons (2025-2028)

Randstad Italia, the national subsidiary of the Dutch human resources group, has become an official partner (2nd level) of FC Inter Milan (Serie A Enilive) for three seasons, over the 2025-2028 cycle, announced the club on 09/09/2025. Thanks to this agreement, "Randstad Italia will be able to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 410857
• Published on 10/09/25 at 10:00
©  Eintracht Frankfurt
Sponsorship: major changes for Bundesliga clubs for the 2025-26 season

With five clubs under contract (compared with six in 2024-25), Puma remains the most represented equipment supplier among the eight brands partnered with the 18 that comprise the 2025-26 Bundesliga. The German brand is ahead of its rival adidas, which is present with four clubs (twice as many as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 411158
• Published on 10/09/25 at 00:00
©  Paris Saint-Germain
Sponsorship: major changes for Ligue 1 McDonald's clubs for the 2025-26 season

With four clubs under contract, one more than during the previous season, adidas is the most represented equipment supplier among the nine brands partnered with the 18 clubs that comprise the 2025-26 Ligue 1 McDonald's. The German group is ahead of Nike and Puma, which each have contracts with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 411168
• Published on 10/09/25 at 00:00
©  Sevilla FC
Sponsorship: major changes for LALIGA EA Sports clubs for the 2025-26 season

With four clubs under contract, Nike is the most represented equipment supplier among the nine brands partnered with the 20 clubs that comprise the 2025-26 LALIGA EA Sports (compared with eight brands in 2024-25). The American group is ahead of adidas, Macron and Puma, which equip three clubs…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 411150
• Published on 10/09/25 at 00:00
©  Sporsora
"Paris is an exceptional platform in terms of branding" (I. Alameddine, Grandeur Company)

"Paris is a rather exceptional platform in terms of branding and visionary positioning. You only have to look at Paris Saint-Germain (Ligue 1 McDonald's), which is an excellent case study. The way the club is financed obviously helps, but there has also been an incredible branding strategy around…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 410737
• Published on 09/09/25 at 14:30
©  Pro League
Belgium: Croky (snacks) extends as title sponsor of the Belgian Cup for 2 seasons (2025-2027)

Belgian crisps brand Croky has extended as the title sponsor of the Belgian Cup for a further two seasons (2025-2027), announced the Pro League on 08/09/2025. The competition will thus retain the name "Croky Cup". The 2025-26 edition, the first covered by this extended agreement, marks the…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 410603
• Published on 09/09/25 at 10:00
©  FC Metz
Ligue 1 McDonald's: Axia (interim) extends as FC Metz's pocket sponsor from 2025-26

Axia Intérim, a French network of agencies specialised in temporary work, will continue as a pocket sponsor of FC Metz (promoted to the Ligue 1 McDonald's) from the 2025-26 season, announced the club on 06/09/2025. Visible on the left pocket of Metz's kits since the 2019-20 season, Axia Intérim…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 410552
• Published on 09/09/25 at 08:40
©  D.R.
Weekly News Extra (01-05/09/2025)

• More than 500 supporters' groups have co-signed the Football Supporters Europe press release opposing the staging of domestic league matches abroad, according to FSE, which claims to have more than 3 million supporters behind it in its stance. • "For the fourth year running, the record number…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 410376
• Published on 05/09/25 at 17:40
©  FC Nantes
FC Nantes: Millet (windows & doors) extends as back shirt sponsor for 3 seasons (2025-2028)

Groupe Millet Industrie, a French manufacturer of windows and doors, has extended as a back shirt sponsor of FC Nantes (Ligue 1 McDonald's) for a further three seasons (the 2025-2028 cycle), announced the club on 04/09/2025. Millet has been displaying its logo on the lower back of FC Nantes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 410355
• Published on 05/09/25 at 16:10