Sponsors & Partners: archives September, 2025 (page 2/7)

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©  APEX

Red Bull: Red Bull Ventures invests in athlete-backed firm APEX Capital

Red Bull Ventures, an investment arm launched by Red Bull in April 2025, has made an investment in APEX Capital, "a sports-focused investment firm backed by athletes" based in Portugal and the UK, according to the latter on 24/09/2025. The value of the investment has not been communicated. This…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Finance, Investment - Shareholding
• Article # 412832
• Published on
©  Paris Saint-Germain

Paris Saint-Germain: partnership with Stanley 1913 (drinkware) for the design of derivative products

Stanley 1913, an American manufacturer of drinkware and food containers, has joined forces with Paris Saint-Germain (Ligue 1 McDonald's) as part of a "multi-year partnership" from the 2025-26 season, announced the club on 24/09/2025. The collaboration "perfectly illustrates our ambition to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 412792
• Published on
©  Atalanta BC

Atalanta BC: New Balance extends partnership & succeeds Gewiss as stadium naming partner from 2025-26

New Balance, equipment supplier of Atalanta BC (Serie A Enilive) since the start of the 2025-26 season, has extended its partnership with the club and acquired the naming rights to the Stadio Atleti Azzurri d'Italia (23,439 capacity), which will take the name "New Balance Arena" with immediate…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 412757
• Published on
©  D.R.

ASO: a turnover of €374.9m (+16.8%) & net profit of €131.15m (+14.3%) in 2024

Amaury Sport Organisation generated a turnover of €374.933m in 2024 (01/01 to 31/12/2024), up 16.8% (+€54m) on 2023 (€320.9m), according to the annual financial results of the Amaury Group subsidiary. This represents an increase of almost 80% compared with 2015 (€208.9m). The company, which had…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance, Marketing - Communication, …
• Article # 412717
• Published on
©  Euroleague Basketball

Euroleague Basketball: DCT Abu Dhabi (tourism) & Etihad Airways become main partners for 2025-2029

The Abu Dhabi Department of Culture and Tourism and Emirati airline Etihad Airways have become main partners of Euroleague Basketball for four seasons (2025-2029), announced the body on 24/09/2025. "Experience Abu Dhabi and Etihad Airways branding will be prominently featured across Euroleague…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication
• Article # 412644
• Published on
©  Paris FC

Ligue 1 McDonald's: AlphaTauri (clothing, Red Bull) official tailor of Paris FC from 2025-26

AlphaTauri, a clothing brand belonging to the Austrian group Red Bull, has become the official tailor of Paris FC (Ligue 1 McDonald's) from the 2025-26 season, announced the club on 24/09/2025. The agreement covers the men's and women's (Arkema Première Ligue) teams. "As official tailor…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 412600
• Published on
©  AB InBev

Netflix: global partnership with AB InBev (beer) for activations around live events (NFL, FIFA)

AB InBev has entered into a global partnership with streaming platform Netflix from 2025, announced the Belgian brewing company on 22/09/2025. AB InBev, which owns beer brands such as Corona and Budweiser, "will collaborate with Netflix on co-marketing campaigns" for certain programmes on the…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Sponsors - Partners, Rights Acquisitions, …
• Article # 412481
• Published on
©  LFP

LFP Media: agreement with M2A Merchandising to support clubs in their merchandising strategy

The Ligue de Football Professionnel, via its subsidiary LFP Media, has entered into a partnership with M2A Merchandising, a French company specialised in the design of merchandise, "to organise a 'Training and Merchandising Innovations' programme for Ligue 1 McDonald's and Ligue 2 BKT clubs,…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 412421
• Published on
©  RB Leipzig

RB Leipzig: ELK (prefab houses) extends as pre-match shirt sponsor for 4 seasons (2025-2029)

ELK, the Austrian prefabricated housing company, has extended its role as "pre-match shirt sponsor" of RB Leipzig (Bundesliga) for a further four seasons, i.e. the 2025-2029 cycle, announced the club on 19/09/2025. The Austrian brand has the status of "exclusive partner" the first level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 412352
• Published on
©  FC Barcelona

Sponsorship: after Olympique Lyonnais & Tottenham, Stanley (tools) renews with FC Barcelona (2025-2028)

Stanley, a tools brand belonging to American manufacturer Stanley Black & Decker, has extended as an official partner (2nd level) of FC Barcelona (LALIGA EA Sports) for a further three seasons, covering the 2025-2028 cycle, announced the club on 22/09/2025. The American company has been a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 412329
• Published on