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©  FIFA
FIFA: Hisense (electronics, CHN) 9th & penultimate official partner of the 2026 World Cup

Chinese electronics group Hisense has extended its partnership with FIFA and become an official sponsor of the 2026 World Cup, announced the two parties at the IFA Innovation For All 2025 technology trade fair in Berlin (GER) on 05/09/2025. "Following this announcement, FIFA now has just one…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 410313
• Published on 05/09/25 at 13:40
©  FC Inter Milan
Deal Tracker: Inter Milan, Bayer Leverkusen, Athletic Club... the latest sponsorship deals in football

• Ria Money Transfer, a money transfer service provider, has extended as an official partner (3rd level) of FC Inter Milan (Serie A Enilive) for two seasons (2025-2027). • Broker Pandat Finance has become an official partner (2nd level) of Stade Rennais FC (Ligue 1 McDonald's) starting in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 410255
• Published on 05/09/25 at 13:00
©  Haier
Haier (home appliances, CHN): agreements with Paris SG & Liverpool FC, extensions with ATP & LALIGA

Haier, a brand belonging to the Chinese manufacturer Haier Smart Home Group specialisied in home appliances and televisions, has signed sponsorship agreements with Paris Saint-Germain (Ligue 1 McDonald's) and Liverpool FC (Premier League), announced the two clubs on 04/09/2025. The partnership…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 410203
• Published on 04/09/25 at 17:10
©  Women's Super League
Women's Super League Football: agreement with Nike expanded to supply players with equipment

Nike has become an official partner of the Women's Super League Football competitions (Barclays Women's Super League, Barclays Women's Super League 2 and Subway Women's League Cup) as part of a "new multi-year" agreement from the 2025-26 season, announced the commercial company in charge of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Professional leagues, Sponsors - Partners, …
• Article # 410170
• Published on 04/09/25 at 15:15
©  Chelsea FC
Premier League: Rexona (deodorant, Unilever Group) extends as a partner of Chelsea FC & Chelsea FC Women

Rexona, a deodorant and antiperspirant brand belonging to the Dutch group Unilever, has extended as an official partner (2nd level) of Chelsea FC (Premier League) and Chelsea FC Women (Barclays Women's Super League), announced the club on 02/09/2025. As part of the agreement, "Rexona will be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 410157
• Published on 04/09/25 at 14:45
©  Real Madrid CF
LALIGA EA Sports: Afrika Banque regional partner of Real Madrid CF in West Africa from 2025-26

Afrika Banque, a banking services provider belonging to Afrika Financial Group, has become a regional partner of Real Madrid CF (LALIGA EA Sports) in West Africa from the 2025-26 season, announced the club on 01/09/2025. The agreement "represents a new initiative that is part of the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 410077
• Published on 04/09/25 at 09:25
©  FIGC
FIGC: Came (home automation) official sponsor of the Italian national teams until 2026

Came, an Italian company specialised in home automation solutions, has become an official partner of the Italian national teams (men's, women's and youth) until 2026, announced the Federazione Italiana Giuoco Calcio on 02/09/2025. The agreement places the group fourth in the Italian…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 409987
• Published on 03/09/25 at 15:30
©  LA28
Los Angeles 2028: Sunbelt Rentals "official rental equipment solutions & services partner"

Sunbelt Rentals, a Californian company specialised in rental equipment, has become an official partner of the Los Angeles 2028 Olympic and Paralympic Games, announced the organising committee on 02/09/2025. The brand will also become a sponsor of the American delegation (Team USA). The group…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 409933
• Published on 03/09/25 at 14:30
©  RFEF
RFEF: Mapfre (insurance) training kit sponsor of the Spanish national teams until 2030

Spanish insurance company Mapfre has strengthened its commitment to the Real Federacion Espanola de Futbol by becoming a main partner and training kit sponsor of the Spanish national teams (men's, women's & U21) until 2030, announced the Federation on 02/09/2025. As part of the agreement, the…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 409924
• Published on 03/09/25 at 12:00
©  AJ Auxerre
Ligue 1 McDonald's: Macron extends as AJ Auxerre's equipment supplier until 2031-32

Macron has extended as the equipment supplier of AJ Auxerre (Ligue 1 McDonald's) for a further seven seasons, until 2031-32, announced the club on 02/09/2025. The Italian brand has been partnered with the French club since the 2017-18 season, under an agreement that was first renewed for the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 409891
• Published on 03/09/25 at 10:00