Filter by domain
Filter by year
Filter by month
©  Manchester City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 385220
• Published on 24/01/25 at 13:00
©  Tissot x NBA, WNBA & G League
NBA: Tissot extends as official timekeeper for a further 10 seasons (2025-2035)

Tissot, a Swiss watchmaker, has extendied its partnership with the National Basketball Association for "at least" 10 additional seasons (2025-2035), announced the two parties during a press conference held at the Accor Arena (Paris, 12th arrondissement) on the occasion of the NBA Paris Games 2025…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Rights Acquisitions, …
• Article # 385137
• Published on 24/01/25 at 08:40
©  D.R.
Premier League: Nike extends as equipment supplier of Brighton & Hove Albion until 2029-30

Nike has extended as the equipment supplier of Brighton & Hove Albion FC (Premier League) until 2029-30, announced the club on 23/01/2025. The American brand will continue to benefit from the status of "technical supplier", the second level in the English club's sponsorship hierarchy. Nike has…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 385114
• Published on 23/01/25 at 16:45
©  FC Inter Milan
Serie A Enilive: Zain KSA (telecoms), FC Inter Milan's first partner in Saudi Arabia

Zain KSA, "a leading provider of innovative technology (telecommunications and digital services) in Saudi Arabia", has become the first partner of FC Inter Milan (Serie A Enilive) in the country, announced the club on 23/01/2025. The Saudi Arabian company has the status of regional partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 385077
• Published on 23/01/25 at 15:20
©  D.R.
USA/Women's football: Sixth Street to launch "Bay Collective" a multi-club organisation

American investment firm Sixth Street, majority shareholder in Bay FC, the franchise that joined the National Women’s Soccer League in 2024, will launch "a multi-club global organisation dedicated to holistic excellence and the growth of women's football" in June 2025, announced the firm on…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Finance, …
• Article # 385063
• Published on 23/01/25 at 14:30
©  CoinW
LALIGA: CoinW (crypto exchange) regional partner in Taiwan & Hong Kong from 2024-25

CoinW, a cryptocurrency exchange platform based in Dubai (UAE), has become a regional partner (4th level) of LALIGA in Taiwan and Hong Kong from the 2024-25 season, announced the brand on 20/01/2025. As part of the agreement, the two partners will offer fans various experiences based on Web3…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Digital, …
• Article # 384928
• Published on 22/01/25 at 15:25
©  Six Nations Rugby
Rugby: BKT (tyres) partner of the men's & women's Six Nations tournaments from 2025

Balkrishna Industries Ltd (BKT), the Indian tyre manufacturer, has become an official partner of the Guinness Six Nations (men's tournament) and the Guinness Women's Six Nations as part of "a long-term agreement" from the 2025 edition, announced Six Nations Rugby Ltd on 20/01/2025. As part of…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 384806
• Published on 21/01/25 at 17:10
©  Instagram
FIFA: Gianni Infantino, present in Washington DC, "honoured to be acknowledged" by President Trump

"What an incredible honour and privilege it is for FIFA and me, as FIFA president, to be acknowledged by President Donald J. Trump during his victory rally speech in Washington DC (USA)," wrote Gianni Infantino, president of the International Football Federation, on the social network Instagram on…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 384779
• Published on 21/01/25 at 16:00
©  LOSC Lille
Ligue 1 McDonald's: Positive (software) back shirt sponsor of LOSC Lille until the end of 2024-25

Positive, a software company based in Hem (13km from Lille, FRA), has become an official partner of LOSC Lille (Ligue 1 McDonald's) for the remainder of the 2024-25 season, announced the club on 16/01/2025. The agreement was negotiated by the agency Sportfive. As part of the agreement, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 384608
• Published on 20/01/25 at 16:00
©  D.R.
Weekly News Extra (13-17/01/2025)

• FIGC and Panini have launched the very first collection of stickers dedicated to the Italian women's top flight (Serie A Femminile eBay). • No Premier League clubs have been accused of breaching the Premier League's Profitability and Sustainability Rules (PSR) at the end of the 2023-24 season…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 384448
• Published on 17/01/25 at 17:00