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©  Aston Villa FC
Aston Villa FC: US agency Legends signs multi-year deal to support development of Villa Park

The US commercial stadium and entertainment venue management agency Legends has become a partner of Aston Villa FC (Premier League), as part of a "multi-year" agreement "to support the strategic growth of the club as it modernises and transforms Villa Park (Birmingham, ENG) into a world-class…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 394673
• Published on 10/04/25 at 15:20
©  AS Monaco FC
Ligue 1 McDonald's: Mizuno succeeds Kappa as equipment supplier of AS Monaco FC (2025-2030)

Japanese brand Mizuno has become the equipment supplier of AS Monaco FC (Ligue 1 McDonald's) for five seasons, i.e. over the 2025-2030 cycle, announced the club on 10/04/2025. This is the first sponsorship agreement between the Japanese brand and a French football club. In the European Top 5…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 394645
• Published on 10/04/25 at 13:40
©  D.R.
World Rugby: Defender (Land Rover, car manufacturer) 15th partner of the Women's World Cup 2025

Defender, a range of vehicles from the car manufacturer Land Rover, has extended its partnership with World Rugby to become a global partner of the Women's World Cup 2025, which will take place in England from 22/08 to 27/09/2025, announced the international body on 09/04/2025. The British…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 394584
• Published on 10/04/25 at 10:00
©  Puma
Puma: Tara McRae promoted to president for North America

Tara McRae has been promoted to president of Puma North America "with immediate effect," announced the German equipment manufacturer on 08/04/2025. The American had already spent 10 years with the German brand between 2006 and 2016, during which time she was head of marketing for North America…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Governance, …
• Article # 394455
• Published on 09/04/25 at 13:00
©  UEFA
UEFA: PepsiCo (food & beverages, USA) extends as a sponsor of women's competitions until 2030

PepsiCo has extended its partnership with UEFA's women's competitions for a further five seasons (2025-2030), announced UEFA on 08/04/2025. The American food group will be promoting its Lay's (crisps), Pepsi and Gatorade (drinks) brands. Already committed to UEFA women's football for the…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 394343
• Published on 08/04/25 at 16:10
©  CFG
City Football Group: joint venture with Oak View Group launched at the Etihad Campus in Manchester

City Football Group, a holding company investing in football assets (professional clubs, infrastructure, innovation), and Oak View Group, a US company dedicated to the development and management of sports venues, have announced the creation of the Eastlands Venue Services joint venture on…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 394318
• Published on 08/04/25 at 14:30
©  D.R.
Weekly News Extra (31/03-06/04/2025)

• Achraf Hakimi (MAR, Paris Saint-Germain) has become an ambassador for the American equipment manufacturer Under Armour. • Real Valladolid CF (LALIGA EA Sports) will complete its women's section in 2025-26, with the launch of youth teams at regional level. • Two bidders, including one backed…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 394011
• Published on 04/04/25 at 17:35
©  World Rugby
World Rugby: Volvic (water, Danone) official water supplier for the Women's World Cup 2025

Volvic, a mineral water brand owned by French group Danone, has become the official water supplier for the Women's World Cup 2025, which will take place in England from 22/08 to 27/09/2025, announced World Rugby on 03/04/2025. "Volvic's 360° campaign will encompass communications and media…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 393993
• Published on 04/04/25 at 15:20
©  Puma
Puma: Arthur Hoeld appointed chairman & CEO replacing Arne Freundt; Matthias Bäumer named CCO

Arthur Hoeld (GER) has been appointed chairman of the management board and CEO of Puma SE with effect from 01/07/2025, announced the German equipment manufacturer on 03/04/2025. Hoeld worked for adidas between 1998 and 2024, where he held various positions in marketing, communications and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Governance, …
• Article # 393914
• Published on 04/04/25 at 10:40
©  Coca-Cola France
FFF: Coca-Cola France (beverages) extends as an official partner until 2028

Coca-Cola France, the French subsidiary of American beverage manufacturer The Coca-Cola Company, has extended its partnership with the Fédération Française de Football for a further four years, until 2028, announced Coca-Cola France on 03/04/2025. A partner of the FFF since 1997, Coca-Cola…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 393759
• Published on 03/04/25 at 10:40