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©  Puma
Premier League: a giant Puma ball crosses Tower Bridge on the River Thames to kick off the 2025-26 season

Puma has activated its partnership with the Premier League for the launch of the 2025-26 English top-flight season, the first under the new contract between both parties, on 12/08/2025. The operation, named "The biggest goal ever" and designed by the agencies Dude London and OK COOL, saw the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Professional leagues, Activation, …
• Article # 408375
• Published on 18/08/25 at 18:00
©  FCB
DAZN: launch of a worldwide free-to-air channel dedicated to LALIGA (2025-2027)

"DAZN has secured the global rights to build an official LALIGA channel on the its platform for the 2025-26 and 2026-27 seasons," announced the British OTT platform on 15/08/2025. "The channel of LALIGA will include a comprehensive range of LALIGA-produced content including matchday highlights…
Domain(s): Media
• Category(ies): Professional leagues, Media, Rights Acquisitions, …
• Article # 408383
• Published on 18/08/25 at 17:45
©  D.R.
Premier League: Coca-Cola (beverages) official partner of Aston Villa and Manchester United from 2025-26

The Coca-Cola Company, an American beverage manufacturer, has become an official partner of Manchester United FC and Aston Villa FC (both in the Premier League), as part of agreements made official on 13 and 14/08/2025 respectively. The partnership with Manchester United runs for three seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408371
• Published on 18/08/25 at 17:30
©  D.R.
Roshn Saudi League: "top three fixtures" per matchday on DAZN in France until 2026-27

DAZN has acquired the broadcasting rights to the « top three fixtures » of each Roshn Saudi League matchday in France for the 2025-26 and 2026-27 seasons, announced the British OTT platform on 15/08/2025, 13 days before the launch of the 2025-26 Saudi Arabian top flight season. The agreement was…
Domain(s): Media
• Category(ies): Agencies, Professional leagues, Media, …
• Article # 408350
• Published on 18/08/25 at 17:00
©  Bundesliga International
Germany/DFL: Mega Casino World extends as regional sponsor of the Bundesliga in Asia (2025-2027)

Mega Casino World, an online casino operator belonging to the New City VIP group, has extended as regional partner of the Bundesliga in Asia for a further two seasons (2025-2027), announced Bundesliga International, the subsidiary of the Deutsche Fußball Liga (DFL) responsible for marketing media…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, International development, …
• Article # 408359
• Published on 18/08/25 at 16:30
©  LA28
Los Angeles 2028: naming rights for Olympic and Paralympic Games venues to be sold for the first time

"For the first time in the history of the Olympic and Paralympic Games, LA28 has created the opportunity to implement naming rights at competition venues," announced the Los Angeles 2028 Organising Committee on 14/08/2025. Already partners of the Games, the Japanese car manufacturer Honda and…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 408349
• Published on 18/08/25 at 16:00
©  BVB
Borussia Dortmund: record revenues (excl. transfers) of €526m (+3%) & a net profit of €6.5m in 2024-25

Borussia Dortmund (Bundesliga) posted a record turnover (excluding transfers) of €526m in the 2024-25 financial year (01/07/2024 to 30/06/2025), up 3,3% on 2023-24 (€509.1m), announced the club on 15/08/2025. However, BVB's posted revenues including transfers fees of €589.6m, down 7.7% compared…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Finance, …
• Article # 408351
• Published on 18/08/25 at 15:30
©  DFL / imago
Germany/Refereeing: "A consistent and uniform calculation of extra time" (A. Schwenken, DFL)

"In 2024-25, we identified a fundamental criticism: clubs did not feel that extra time was applied consistently and uniformly everywhere. We thought about how to improve this considerably. It's more of a refinement than a change. The result is clear and uniform extra time. The second video…
Domain(s): Public Authorities & Regulations
• Category(ies): Federations, Professional leagues, Game - pitch, …
• Article # 408335
• Published on 18/08/25 at 14:30
©  Paris FC
Ligue 1 McDonald's: Google Pixel (smartphones) pocket sponsor of Paris FC for three seasons (2025-2028)

Google Pixel, a smartphone brand from the US technology services company Google, has become the pocket sponsor of Paris FC (promoted to Ligue 1 McDonald's for the 2025-26 season) for the 2025-2028 cycle, announced the club on 14/08/2025. The agreement was negotiated by the agency Fuse…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 408333
• Published on 18/08/25 at 13:30
©  OL
2025-26 Ligue 1 McDonald's: Matchday 1 attendance (22,623 spectators on average per game)

The Ligue 1 McDonald's drew an average of 22,623 spectators per game on Matchday 1 of the 2025-26 season, from Friday 15 to Sunday 17/08/2025. The average stadium fill rate was 89.8%. RC Lens - Olympique Lyonnais (0-1), on Saturday 16/08 (kick-off at 17:00 CET), was the game that posted the…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Professional leagues, …
• Article # 408332
• Published on 18/08/25 at 12:30