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©  RC Lens
RC Lens: "Match of Remembrance" in tribute to deceased supporters & players

RC Lens (Ligue 1 McDonald's) have introduced the "Match of Remembrance" from the 2025-26 season, a "new highlight of its season, designed to pay tribute to all its supporters, former players and sympathisers who have passed away," announced the French club on 28/10/2025. "Inspired by the…
Domain(s): Clubs
• Category(ies): Clubs, Game - pitch, Marketing - Communication, …
• Article # 417154
• Published on 28/10/25 at 16:35
©  Social Football Summit
Social Football Summit: "The event has become an international benchmark" (L. De Siervo, Lega Serie A)

"We are proud to have supported SFS since its inception. Over the years, the event has grown to become an international benchmark for the football industry and a true laboratory of ideas for the entire football system," said Luigi De Siervo, CEO of Lega Serie A, during the presentation conference…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, International authorities, Professional leagues, …
• Article # 417145
• Published on 28/10/25 at 16:00
©  Paris Saint-Germain
Paris Saint-Germain: a record turnover of €837m in 2024-25, including €367m in commercial revenue

Paris Saint-Germain (Ligue 1 McDonald's) posted record turnover of €837m during the 2024-25 financial year (from 01/07/2024 to 30/06/2025), up 3.6% on 2023-24 (€807.9m), announced the French club on 28/10/2025. "The club reached a major financial milestone despite a challenging context compared…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, International development, …
• Article # 417111
• Published on 28/10/25 at 15:20
©  Olympique Lyonnais
Ligue 1 McDonald's: Ebury (fintech) official partner of Olympique Lyonnais for the 2025-26 season

Ebury, a UK fintech offering financial solutions for businesses, has become an official partner (3rd level) of Olympique Lyonnais (Ligue 1 McDonald's) for the 2025-26 season, announced the club on 28/10/2025. "This agreement includes a comprehensive brand display on the LED signage during OL…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 417095
• Published on 28/10/25 at 14:30
©  FC Barcelone
European Top 5: LALIGA EA Sports' home-grown players have the highest market value (€1.46bn) in 2025

LALIGA EA Sports is the European Top 5 league whose home-grown players are worth the most in 2025-26, announced LALIGA during the presentation of "an analysis of the economic and sporting value of its clubs' youth academies and home-grown players in recent years" on 27/10/2025. As a result, the…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Clubs, …
• Article # 417089
• Published on 28/10/25 at 13:40
©  D.R.
World Athletics: partnership with Technogym to launch the first World Treadmill Championship

Technogym, an Italian supplier of fitness equipment present in 50,000 centres in 120 countries, has become a partner of World Athletics to support the launch of "RUN X", the first edition of the "World Treadmill Championship" - a virtual running competition contested indoors, on a treadmill…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Authorities, Sponsors - Partners, …
• Article # 417060
• Published on 28/10/25 at 13:00
©  PSG
Paris Saint-Germain: launch of a new version of the MyParis loyalty programme (Playzone, MyFamily, etc.)

Paris Saint-Germain (Ligue 1 McDonald's) has launched a new version of its MyParis loyalty programme to offer its members "more playful, interactive, and connected experiences than ever before," announced the club on 27/10/2025. The overhaul of the programme created in 2016 will begin with a…
Domain(s): Clubs
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 417055
• Published on 28/10/25 at 11:30
©  Puma
Puma: Maria Valdes appointed chief brand officer & brand marketing division reorganised

Maria Valdes has been appointed chief brand officer at Puma with immediate effect from 27/10/2025. This announcement comes as the German sports equipment manufacturer is reorganising its brand marketing division, with the creation of a structure including product creation, innovation, marketing…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Marketing - Communication
• Article # 417049
• Published on 28/10/25 at 10:40
©  FIFA
FIFA World Cup 2026: exclusive tickets for residents of host countries after the second draw

One million tickets for the 2026 World Cup are being made available as part of the "early ticket draw," announced FIFA during the opening of this second sales phase on 27/10/2025. Fans can register for this draw, the second after the "Visa Presale Draw", on the world body's dedicated platform…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 417023
• Published on 28/10/25 at 10:00
©  D.R.
EBU: "One of the challenges is finding the right balance between exclusivity & reach" (A. Fikentscher)

"One of the main challenges is finding the right balance between exclusivity and reach. Eurovision Sport helps us address this by allowing us to experiment. We ask: how much exclusivity is needed? What can be shared or complemented through partnerships? Broader reach supports sponsorship…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Essentials Public Authorities & Regulations, Essentials Media, Federations, …
• Article # 417016
• Published on 28/10/25 at 09:20