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©  Kings League
Kings League France: adidas becomes the official sports equipment partner of the competition

adidas has become the official sports equipment partner of the Kings League France, announced the 7-a-side football competition created by investment fund Kosmos (founded by former Spanish footballer Gerard Piqué) on 21/03/2025. "adidas will provide the official competition ball, kits and…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Game - pitch, …
• Article # 392224
• Published on 21/03/25 at 11:10
©  D.R.
IOC: "Communication will be key talking to President Trump, a huge lover of sports" (K. Coventry)

"I've been dealing with 'difficult' men in high positions since I was 20 years old. What I have learnt is that communication will be key and it's something that is going to happen early on (speaking to President Donald Trump, USA). President Trump is a huge lover of sports and he will want these…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Federations, International authorities, …
• Article # 392205
• Published on 21/03/25 at 10:50
©  DFB-Team / X
2024-25 Nations League: 8.16 million viewers for Italy - Germany on ARD, 7.83 million on Rai 1

Italy - Germany (1-2), the first leg of their 2024-25 Nations League quarter-final, drew an average of 8.16 million viewers on the public TV channel Das Erste (ARD) in Germany on Thursday 20/03/2025 (kick-off at 20:45 CET), according to data from the audience measurement institute AGF. This figure…
Domain(s): Media
• Category(ies): Media, Media Audiences, Germany, …
• Article # 392206
• Published on 21/03/25 at 10:00
©  Equipe de France / X
2024-25 Nations League: 5 million viewers for Croatia - France on TF1

Croatia - France (2-0), the first leg of their quarter-final in the 2024-25 Nations League, drew an average of 5 million viewers on the private free-TV channel TF1 in France on Thursday 20/03/2025 (kick-off at 20:45 CET), according to the audience measurement institute Médiamétrie. This figure…
Domain(s): Media
• Category(ies): Federations, Media, Media Audiences, …
• Article # 392187
• Published on 21/03/25 at 08:50
©  X
NBA: Boston Celtics acquired for a record $6.1bn by a group led by William Chisholm

A consortium led by American entrepreneur William Chisholm (co-founder of investment fund Symphony Technology Group) has acquired the Boston Celtics NBA franchise from privately-held Boston Basketball Partners for $6.1bn (€5.59bn), it announced on 20/03/2025. Although the deal is still subject…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Investment - Shareholding, …
• Article # 392130
• Published on 20/03/25 at 17:10
©  D.R.
IOC: Zimbabwe's Kirsty Coventry elected first female president (2025-2032)

Kirsty Coventry (ZIM) has been elected president of the International Olympic Committee for an eight-year term (2025-2032) in the first ballot at the 144th IOC Session held in Costa Navarino, Greece, on 20/03/2025. Kirsty Coventry, born on 16/09/1983 in Harare (Zimbabwe), succeeds Thomas Bach…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Federations, International development, …
• Article # 392123
• Published on 20/03/25 at 17:00
©  Paris Saint-Germain
Women's sport: "Our partnership with PSG is inspiring our clients" (C. Vandeputte, Deloitte France)

"Our partnership with the Paris Saint-Germain women's team (Arkema Première Ligue) is inspiring some of our clients to get involved in professional sport, as well as amateur sport through support for associations. There is a real awareness among companies of the need to get involved in women's…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 392113
• Published on 20/03/25 at 16:40
©  UEFA
UEFA: Carlsberg (beer) returns as a sponsor of national team competitions, including Euro 2028

Danish brewer Carlsberg has become a sponsor of UEFA's men's and women's national team competitions until 2030, announced the European confederation on 20/03/2025. The partnership covers UEFA Euro 2028, the UEFA Women's Euro 2029, the final phases of the UEFA Nations League 2025, 2027 and 2029…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 392106
• Published on 20/03/25 at 16:10
©  Sportradar
Betting: Sportradar acquires IMG Arena from Endeavor in $225m deal

Sportradar has acquired IMG Arena, an entity dedicated to sports betting operators, from the US sports and entertainment company Endeavor, announced the Swiss sports betting monitoring and sports data company on 19/03/2025. "Sportradar will not be required to pay any financial consideration…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, International development, Investment - Shareholding, …
• Article # 392104
• Published on 20/03/25 at 15:30
©  ECA
ECA: "Ties with key EU institutions" reinforced at board & executive committee meetings in Brussels

"The European Club Association (ECA) has concluded its first executive committee and board meetings of the year. These meetings and related activities provided ECA and its board with a positive opportunity to reinforce its commitment to strengthening ties with key European Union (EU) institutions…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Clubs, …
• Article # 392087
• Published on 20/03/25 at 14:25