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©  D.R.
Ligue 1+: Canal+ and beIN refuse to sell advertising space for the platform (press)

The Canal+ and beIN SPORTS France groups have reportedly refused to sell LFP Media advertising space to promote the new Ligue 1+ platform for the start of the 2025-26 Ligue 1 McDonald's season (15/08), according to the French sports daily L'Équipe on 31/07/2025. This situation echoes various…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Authorities, Professional leagues, Media, …
• Article # 407437
• Published on 31/07/25 at 10:40
©  D.R.
adidas: revenues of €12.1bn for the first half of 2025, up 14% (excluding currency effects)

adidas AG reported revenues of €12.105bn for the first half of 2025 (01/01 to 30/06/2025), up 7% "in euro terms" (2024: €11.28bn) and up 14% on a currency-neutral basis "as currency developments led to an unfavorable translation impact," announced the German group on 30/07/2025. Percentage…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 407392
• Published on 31/07/25 at 10:00
©  NHL
NHL: agreement with DAZN for exclusive worldwide distribution of the NHL.TV platform from 2025-26

The National Hockey League has partnered with DAZN to deliver its NHL.TV service on the UK streaming platform in almost 200 countries as part of a multi-year deal from the 2025-26 season, announced the North American league on 30/06/2025. "NHL.TV will be available on DAZN as a standalone…
Domain(s): Media
• Category(ies): International authorities, Professional leagues, Media, …
• Article # 407386
• Published on 31/07/25 at 09:20
©  Puma
Puma: financial projections for 2025 revised downwards after a €246.6m loss in the 1st half of the year

Puma has posted a net loss of €246.6m and sales of €4.018bn, down 4.8% (after adjusting for currency effects) at the end of the first half of 2025 (from 01/01 to 30/06/2025), announced the German group on 24/07/2025. The gross profit margin fell by 60 basis points to 46.5%, while adjusted EBIT was…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Finance
• Article # 407391
• Published on 31/07/25 at 08:40
©  OL
Olympique Lyonnais: 2025-26 season ticket prices between €300 & €1,200 (excluding discounts)

Olympique Lyonnais (Ligue 1 McDonald's) have launched their season ticket campaign to attend the 17 matches in the French top flight during the 2025-26 season at Groupama Stadium (59,186 capacity) at prices ranging from €300 to €1,200 (excluding discounts and hospitality), on 30/07/2025. OL…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Marketing - Communication, …
• Article # 407374
• Published on 30/07/25 at 16:20
©  English Football League
England/EFL: partnership with Sage (IT) focusing on data & the promotion of local businesses

Sage, a SME accounting software company based in the UK, has become an official partner of the English Football League from the 2025-26 season, announced the body on 30/07/2025. "Already working with nearly half of the EFL's 72 clubs (Sky Bet Championship, Sky Bet League One and Sky Bet League…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 407369
• Published on 30/07/25 at 15:40
©  NBA
NBA: 2 games per season relocated to Europe between 2026 & 2028, with a return to Paris (FRA) in 2027

Six NBA regular season games will be played in Europe (in England, Germany and France) between 2026 and 2028, i.e. two relocated games for each regular season, announced the North American Basketball League on 30/07/2025. In 2025-26, Berlin will host a showdown between the Orlando Magic and…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, International authorities, Professional leagues, …
• Article # 407363
• Published on 30/07/25 at 15:10
©  D.R.
Ligue 1+: "Establishing a recognisable, legible & clear identity" (T. van der Schooten, Leroy Tremblot)

"The Ligue 1+ universe is a fully-fledged expression inherited from the Ligue 1 McDonald's identity. The channel's graphic language remains in complete harmony with the league it broadcasts. Like any brand, especially one with editorial and cultural ambitions, Ligue 1+ is bound to evolve in line…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, Agencies, …
• Article # 407338
• Published on 30/07/25 at 13:40
©  Revolut
Formula 1: Revolut (banking services) title sponsor of Audi F1 Team from 2026

Revolut, a British banking and financial services fintech company, has become the main partner and title sponsor of Audi F1 Team, announced the team on 30/07/2025. This "strategic global" partnership will come into effect from 2026, when the team enters the FIA Formula 1 World Championship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 407313
• Published on 30/07/25 at 13:00
©  MLS
United States: Walmart (retail) official partner of Major League Soccer from 2025

Walmart has become an official partner of Major League Soccer as part of a "multi-year" agreement from 2025, announced the US retailer and supermarket chain on 29/07/2025. The entity, which is majority-owned by Walton Enterprises, will also become a partner of the Leagues Cup. "Through this…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 407308
• Published on 30/07/25 at 11:30