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©  Drivalia
Deal Tracker: Verona, Inter Milan, Le Havre, Fulham FC... the latest sponsorship deals in football

• Drivalia, an Italian car rental agency, is to continue as a sleeve sponsor of Hellas Verona FC for the 2025-26 season. • FC Augsburg 1907 (Bundesliga) has extended its partnerships with Franken Brunnen (mineral water, until 2027-28) and Hazrolli (construction, until 2026-27), and signed a new…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 407638
• Published on 01/08/25 at 13:25
©  Arsenal FC
Premier League: Stanley 1913 (drinkware) official partner of Arsenal FC from 2025-26

Stanley 1913, an American manufacturer of water bottles and food containers, has become an official partner (2nd level) of Arsenal FC (Premier League) from the 2025-26 season, announced the London club on 29/07/2025. As part of the agreement, the brand will be visible during Premier League and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 407600
• Published on 01/08/25 at 10:10
©  Puma
Puma: Andreas Hubert appointed chief operating officer after 20 years at adidas

Andreas Hubert has been appointed chief operating officer (COO) of Puma SE, according to the brand on 31/07/2025. He will take up his new position on 01/09/2025. "As COO, Andreas will be in charge of Puma's global sourcing operations, including sustainability and product development, IT and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Governance, …
• Article # 407595
• Published on 01/08/25 at 09:45
©  Formula E
Formula E: ABB (technology) extends as title sponsor of the World Championship from 2025-26

ABB (Asea Brown Boveri), a Swiss company specialised in advanced digital technologies, has extended as the title sponsor of the FIA Formula E World Championship from 2025-26 for several seasons, according to Formula E Holdings Limited, the promoter of the competition, on 30/07/2025. Formula E…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners
• Article # 407570
• Published on 01/08/25 at 08:55
©  Scuderia Ferrari HP
Formula 1: Frédéric Vasseur (FRA) extends as team principal of Scuderia Ferrari HP

Frédéric Vasseur has extended as team principal of Scuderia Ferrari HP (Formula 1) as part of a "a multiple-year contract," announced the Italian team on 31/07/2025. The Frenchman took up his post in January 2023, succeeding the Italian Mattia Binotto, who resigned on 29/11/2022. "Since then…
Domain(s): Clubs
• Category(ies): Clubs, Governance, Italy
• Article # 407530
• Published on 31/07/25 at 16:30
©  X
Warner Bros. Discovery: the two companies to be named Warner Bros. & Discovery Global after demerger

The two companies resulting from the demerger of Warner Bros. Discovery, planned for 2026, will be named Warner Bros. and Discovery Global, announced the American media and entertainment conglomerate on 28/07/2025. The group, created from the merger of the assets of Warner Media and Discovery…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Digital, …
• Article # 407519
• Published on 31/07/25 at 15:20
©  Burnley FC
Burnley FC: partnership with Rezzil to broadcast pre-season match versus SS Lazio in virtual reality

Burnley FC (Premier League) has partnered with Manchester-based UK virtual reality software developer Rezzil to broadcast its pre-season match versus SS Lazio (Serie A Enilive) in virtual reality on Saturday 09/08/2025, announced the club on 30/07/2025. "Through this collaboration, fans of the…
Domain(s): Clubs, Media
• Category(ies): Clubs, Media, Sponsors - Partners, …
• Article # 407486
• Published on 31/07/25 at 14:30
©  FC Barcelona
FC Barcelona: Ministry of Sport & Leisure of the DR Congo becomes a global partner until 2028-29

FC Barcelona (LALIGA EA Sports) has entered into a strategic partnership with the Ministry of Sport and Leisure of the Democratic Republic of Congo, under which the latter will display its brand "D.R. Congo, cœur de l’Afrique (Heart of Africa)" on the back of the Catalan club's training kit until…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 407491
• Published on 31/07/25 at 13:40
©  UEFA Women's Euro 2025
UEFA Women's Euro 2025: a record audience for a Women's Euro final on Fox in the USA (1.35 million)

England - Spain (1-1 after extra time, 3-1 on penalties), the final of the UEFA Women's Euro 2025, drew an average of 1.35 million viewers, with a peak of 1.92 million on Fox channels in the United States on Sunday 27/07/2025 (kick-off at 12:00 ET), according to data communicated by the American…
Domain(s): Media
• Category(ies): Media, Media Audiences, North America
• Article # 407455
• Published on 31/07/25 at 13:00
©  D.R.
Manchester United FC: Mike Sansoni (ex Mercedes-AMG Petronas F1 Team) appointed director of data

Mike Sansoni has been appointed director of data at Manchester United FC (Premier League), announced the club on 30/07/2025. He has held this position since April 2025. Sansoni joins the Mancunian club after 11 years spent in various engineering roles with the German Mercedes-AMG Petronas F1…
Domain(s): Clubs
• Category(ies): Clubs, Digital, Governance, …
• Article # 407466
• Published on 31/07/25 at 11:30