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©  D.R.
Brand Finance: Real Madrid, Barça and Manchester City, the clubs with the most valuable brands in 2025

With a brand value of €1.921bn (+14% compared to 2024), Real Madrid CF (LALIGA EA Sports) is in first place in the ranking drawn up by the American company Brand Finance, a consultancy specialised in strategy and brand valuation, in its annual "Football 50 2025" report published on…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Finance, …
• Article # 408288
• Published on 14/08/25 at 17:00
©  D.R.
Weekly News Extra (11-14/08/2025)

• The Franz Beckenbauer Foundation and the DFL Foundation have launched the "Good Friends Development Fund", endowed with €100,000 from the German league, to make sport more accessible, especially to young disabled people. • The Coca-Cola Company (beverages, USA) has become an official partner of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 408286
• Published on 14/08/25 at 16:30
©  Real Sociedad
Real Sociedad: Baghdadi Capital (investment) main shirt sponsor for three seasons (2025-2028)

Baghdadi Capital, a Spanish family office specialising in investment and asset management, has become the main shirt sponsor of Real Sociedad (LALIGA EA Sports) for three seasons (2025-2028), announced the club on 14/08/2025. As part of this partnership, the brand will also be visible on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408284
• Published on 14/08/25 at 16:00
©  D.R.
F1: Las Vegas Grand Prix to remain on calendar until 2027, government sponsorship (LVCVA) extended ($20m)

The board of directors of the Las Vegas Convention and Visitors Authority (LVCVA), the government agency that operates the Las Vegas Convention Center (LVCC) and is responsible for advertising campaigns in Clark County, Nevada (USA), unanimously approved the renewal of its Formula 1 Las Vegas…
Domain(s): Sponsors & Partners
• Category(ies): Local authorities, Authorities, Sponsors - Partners, …
• Article # 408242
• Published on 14/08/25 at 14:00
©  Arsenal FC
Premier League: Bitpanda (crypto) supports its launch in the UK by becoming a sponsor of Arsenal FC

Bitpanda, an Austrian cryptocurrency trading platform, has become an official partner of Arsenal FC (Premier League) from the 2025-26 season, announced the club on 13/08/2025. This partnership coincides with the launch, on the same day, of the Bitpanda platform in the UK, "a strategic market…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408274
• Published on 14/08/25 at 13:00
©  Kaizen Gaming
Deal Tracker: Leverkusen, Sporting CP, Leeds, Levante UD... the latest sponsorship deals in football

• Talcid, a medicine from the Bayer pharmaceutical group, has extended as sleeve sponsor of Bayer 04 Leverkusen (Bundesliga) for its DFB-Pokal matches in 2025-26. • Dutch brewer Heineken has extended as "official beer and cider partner" of Leeds United FC (promoted to Premier League) from the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 408266
• Published on 14/08/25 at 12:20
©  C+
Premier League: no games relocated abroad, while Spain and Italy are working on it

The Premier League has no plans to relocate any of its games outside England, said Richard Masters, CEO of the English League, at the 2025-26 season presentation in Liverpool (ENG) on 13/08/2025. "The RFEF board of directors has approved the request made by FC Barcelona and Villarreal CF to…
Domain(s): Public Authorities & Regulations
• Category(ies): Professional leagues, Game - pitch, Marketing - Communication, …
• Article # 408264
• Published on 14/08/25 at 12:00
©  Futpro
Spain: Amanda Gutiérrez to step down as president of Futpro, the Spanish women's football union

"The deadline for candidacies for the presidency of Futpro having now passed, I would like to publicly announce that I will not be running in the upcoming elections," said Amanda Gutiérrez, lawyer and president of the Spanish union of professional women football players since its creation in…
Domain(s): Public Authorities & Regulations
• Category(ies): Social partners, Game - pitch, Legal, …
• Article # 408244
• Published on 14/08/25 at 11:00
©  Olympique de Marseille
OM: partnership with Theta Edgecloud (tech) to launch an AI-powered connected assistant for fans

Olympique de Marseille (Ligue 1 McDonald's) has entered into a partnership with Theta Edgecloud, the cloud platform of the US group Theta Labs, in order to "accelerate its digital transformation and explore new technological innovations relating to fan engagement and data security," announced the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 408241
• Published on 14/08/25 at 10:00
©  Ligue 1 / X
2025-26 Ligue 1 McDonald's: all you need to know regarding broadcasting in France & internationally

Ligue 1+, a new streaming platform developed by LFP Media with Endeavor Streaming, will broadcast eight Ligue 1 McDonald's games per matchday live and exclusively in France during the 2025-26 season. This new service, born of the early termination of the contract between the LFP and DAZN, will…
Domain(s): Media
• Category(ies): Essentials Media, Professional leagues, Media, …
• Article # 408190
• Published on 14/08/25 at 09:00