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©  Manchester United FC
Premier League: after Leeds, Parimatch (betting) partners Manchester United FC in Asia & MENA region

Parimatch, a Cyprus-based sports betting operator, has become an official partner of Manchester United FC (Premier League) in Asia and the MENA region as part of a "multi-year" agreement from the 2025-26 season, announced the club on 18/08/2025. As part of the deal, the bookmaker will benefit…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 408418
• Published on 19/08/25 at 10:00
©  FB
Ligue 1+: "An extraordinary start with over 600,000 subscribers" (N. de Tavernost, LFP Media)

"We already have more than 600,000 subscribers (to Ligue 1+) and we think that in a single matchday, Matchday 1, we have achieved what was achieved over the entire previous season (by DAZN). That's more than 600,000 subscribers, with our own platform, but also Amazon and DAZN. It also includes all…
Domain(s): Media
• Category(ies): Essentials Media, Clubs, Professional leagues, …
• Article # 408405
• Published on 19/08/25 at 09:20
©  DFL
2025-26 Bundesliga: all you need to know regarding broadcasting in Germany & internationally

FC Bayern Munich - RB Leipzig, the first match of the 2025-26 Bundesliga season, is scheduled for Friday 22/08/2025 (kick-off at 20:30 CET) and will be broadcast in Germany on the free-to-air channel SAT.1 belonging to the free and pay-TV group ProSiebenSat.1 as well as on the channels of the…
Domain(s): Media
• Category(ies): Essentials Media, International authorities, Professional leagues, …
• Article # 408402
• Published on 19/08/25 at 08:40
©  Inter Milan
FC Inter Milan: president Giuseppe Marotta becomes a minority shareholder "close to 2%"

Giuseppe Marotta, president of FC Inter Milan (Serie A Enilive), has become a minority shareholder of the club with a stake "close to 2%," announced Inter on 17/08/2025. "A year into Marotta’s presidency (since 04/06/2024), both he and funds managed by Oaktree Capital Management, L.P. have…
Domain(s): Clubs
• Category(ies): Clubs, Finance, Investment - Shareholding, …
• Article # 408370
• Published on 18/08/25 at 18:30
©  Puma
Premier League: a giant Puma ball crosses Tower Bridge on the River Thames to kick off the 2025-26 season

Puma has activated its partnership with the Premier League for the launch of the 2025-26 English top-flight season, the first under the new contract between both parties, on 12/08/2025. The operation, named "The biggest goal ever" and designed by the agencies Dude London and OK COOL, saw the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Professional leagues, Activation, …
• Article # 408375
• Published on 18/08/25 at 18:00
©  FCB
DAZN: launch of a worldwide free-to-air channel dedicated to LALIGA (2025-2027)

"DAZN has secured the global rights to build an official LALIGA channel on the its platform for the 2025-26 and 2026-27 seasons," announced the British OTT platform on 15/08/2025. "The channel of LALIGA will include a comprehensive range of LALIGA-produced content including matchday highlights…
Domain(s): Media
• Category(ies): Professional leagues, Media, Rights Acquisitions, …
• Article # 408383
• Published on 18/08/25 at 17:45
©  D.R.
Premier League: Coca-Cola (beverages) official partner of Aston Villa and Manchester United from 2025-26

The Coca-Cola Company, an American beverage manufacturer, has become an official partner of Manchester United FC and Aston Villa FC (both in the Premier League), as part of agreements made official on 13 and 14/08/2025 respectively. The partnership with Manchester United runs for three seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408371
• Published on 18/08/25 at 17:30
©  D.R.
Roshn Saudi League: "top three fixtures" per matchday on DAZN in France until 2026-27

DAZN has acquired the broadcasting rights to the « top three fixtures » of each Roshn Saudi League matchday in France for the 2025-26 and 2026-27 seasons, announced the British OTT platform on 15/08/2025, 13 days before the launch of the 2025-26 Saudi Arabian top flight season. The agreement was…
Domain(s): Media
• Category(ies): Agencies, Professional leagues, Media, …
• Article # 408350
• Published on 18/08/25 at 17:00
©  Bundesliga International
Germany/DFL: Mega Casino World extends as regional sponsor of the Bundesliga in Asia (2025-2027)

Mega Casino World, an online casino operator belonging to the New City VIP group, has extended as regional partner of the Bundesliga in Asia for a further two seasons (2025-2027), announced Bundesliga International, the subsidiary of the Deutsche Fußball Liga (DFL) responsible for marketing media…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, International development, …
• Article # 408359
• Published on 18/08/25 at 16:30
©  LA28
Los Angeles 2028: naming rights for Olympic and Paralympic Games venues to be sold for the first time

"For the first time in the history of the Olympic and Paralympic Games, LA28 has created the opportunity to implement naming rights at competition venues," announced the Los Angeles 2028 Organising Committee on 14/08/2025. Already partners of the Games, the Japanese car manufacturer Honda and…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 408349
• Published on 18/08/25 at 16:00