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©  AC Milan
AC Milan: Francesca Montini (ex-Ferrari) appointed chief brand officer

Francesca Montini has been appointed chief brand officer of AC Milan (Serie A Enilive), announced the club on 17/03/2025. "Reporting directly to CEO Giorgio Furlani, she will oversee the marketing, branding, communication, and content and digital departments, with the goal of enhancing AC…
Domain(s): Clubs
• Category(ies): Clubs, Marketing - Communication, Italy
• Article # 391575
• Published on 17/03/25 at 16:20
©  McDonald's France / X
DAZN France: a free 3-month subscription included on McDonald's menus from 17/03/2025

The American fast food chain McDonald's has partnered with DAZN, the domestic live broadcaster of eight (out of nine) games per Ligue 1 McDonald's matchday over the 2024-2029 cycle, to include free subscriptions to the OTT platform in "Golden Ligue 1" menus for the end of the 2024-25 season in…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Sponsors - Partners, Activation, …
• Article # 391541
• Published on 17/03/25 at 16:00
©  AS Saint-Étienne
"AS Saint-Étienne firmly opposes the dissolution of its 2 main supporters' groups" (I. Gazidis)

"AS Saint-Étienne has been notified of the government's intention to disband its two main supporters' groups, which were set up more than 30 years ago. The club firmly opposes this measure, deeming it disproportionate and ineffective in the fight against violence and discrimination in stadiums,…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Government, Professional leagues, …
• Article # 391519
• Published on 17/03/25 at 15:20
©  FC Barcelone
2024-25 LALIGA EA Sports: attendance on Matchday 28 (23,243 spectators on average per game)

Matchday 28 of the 2024-25 LALIGA EA Sports season drew an average of 23,243 spectators per game from Friday 14 to Sunday 16/03/2025. The average stadium fill rate was 80.7%. Club Atlético de Madrid - FC Barcelona (2-4), the final game of the matchday (kick-off at 21:00 CET), posted the best…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 391518
• Published on 17/03/25 at 14:30
©  Paris SG
2024-25 Ligue 1 McDonald's: attendance on Matchday 26 (28,078 spectators on average per game)

Matchday 26 of the 2024-25 Ligue 1 McDonald's season drew an average of 28,078 spectators per game from Friday 14 to Sunday 16/03/2025. The average stadium fill rate was 83.2%. Paris Saint-Germain - Olympique de Marseille (3-1), the final game of the matchday (kick-off at 20:45 CET), posted the…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 391502
• Published on 17/03/25 at 13:40
©  France Rugby / X
Rugby/6 Nations: an all-time record of 9.51 million viewers for France - Scotland on France 2

France - Scotland (35-16), on the fifth and final matchday of the Guinness 6 Nations 2025, drew an average of 9.51 million viewers on the public TV channel France 2 (France Télévisions) on Saturday 15/03/2025 (kick-off at 21:00 CET), according to the audience measurement institute Médiamétrie…
Domain(s): Media
• Category(ies): Media, Media Audiences, France
• Article # 391471
• Published on 17/03/25 at 13:00
©  FC Barcelona / X
2024-25 LALIGA EA Sports: 1.62 million viewers for Atlético de Madrid - FC Barcelona on DAZN LALIGA

Club Atlético de Madrid - FC Barcelona (2-4), on Matchday 28 of the 2024-25 LALIGA EA Sports season, drew an average of 1.62 million viewers on the pay-TV channel DAZN LALIGA in Spain on Sunday 16/03/2025 (kick-off at 21:00 CET), according to the audience measurement institute Kantar. This figure…
Domain(s): Media
• Category(ies): Media, Media Audiences, Spain
• Article # 391473
• Published on 17/03/25 at 11:30
©  D.R.
Premier League: Puma to succeed Nike as ball supplier from the 2025-26 season

Puma will become the official ball supplier for all Premier League matches from the 2025-26 season, announced the organisers of the English league on 17/03/2025. "The Premier League, broadcast to 900 million homes in 189 countries, offers an unparalleled platform for visibility and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Professional leagues, …
• Article # 391480
• Published on 17/03/25 at 10:40
©  World Rugby
World Rugby: an estimated $1.5bn in healthcare savings from playing rugby & a social value of $8.4bn

"Global rugby participation is estimated to generate $8.4bn (€7.72bn) in value to society based on a range of health, social and economic factors and $1.5bn (€1.38bn) in healthcare savings," said World Rugby, which published its first Sustainability Report, covering the 2024 financial year, on…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 391453
• Published on 17/03/25 at 10:00
©  FFF / Icon Sport / L. Baratoux
French football: "The FFF will present a project, even if nothing comes from the clubs" (P. Diallo)

"I hope that the clubs will formulate proposals around the three themes and that a project will emerge. If nothing coherent emerges, if we are unable to find common ground, we (the Federation) will make proposals for global and coherent projects. In the end, there will be a project and there will…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Clubs, Federations, …
• Article # 391446
• Published on 17/03/25 at 09:20