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©  Paris SG
2024-25 Ligue 1 McDonald's: "tripled audiences" on CMG (CCTV) channels in China at mid-season

"Midway through the season, audiences of Ligue 1 McDonald’s matches on China Media Group (China's leading state-owned media group and parent company of China's state broadcaster CCTV) have tripled compared to 2023-24," announced the Ligue de Football Professionnel on 12/03/2025. The matches…
Domain(s): Media
• Category(ies): Clubs, Professional leagues, Media, …
• Article # 391041
• Published on 13/03/25 at 09:00
©  D.R.
IOC: Allianz (insurance) extends its contract as worldwide partner until the Brisbane 2032 Games

Allianz, a German insurance company, has extended its global partnership with the International Olympic Committee for an additional Olympic cycle (four years), running until 2032, the IOC announced on 12/03/2025. "As the Worldwide Insurance Partner, Allianz will support the Olympic and…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, International authorities, Sponsors - Partners, …
• Article # 391037
• Published on 12/03/25 at 18:30
©  CAF
CAF: Patrice Motsepe (RSA) re-elected president; Samuel Eto'o (CAM) joins the executive committee

Patrice Motsepe (RSA), born on 28/01/1962, was re-elected by acclamation as president of the Confederation of African Football for a second four-year term (2025-2029), at CAF's 14th Extraordinary General Assembly, in the presence of FIFA president Gianni Infantino, in Cairo (EGY) on…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, International authorities, Governance, …
• Article # 391075
• Published on 12/03/25 at 18:00
©  Puma
Puma: a turnover of €8.817bn (+2.5%) and net profit of €281.6m (-7.6%) in 2024

Puma has posted a record turnover of €8.817bn for the 2024 financial year (from 01/01 to 31/12/2024), up 2.5% (on a currency-neutral basis) compared to 2023 (€8.601bn), according to the German equipment manufacturer on 11/03/2025. The brand's net profit is down for the second year in a row and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 391035
• Published on 12/03/25 at 17:15
©  Venezia FC
Serie A Enilive: Tancredi Vitale managing director of Venezia FC, Giorgio Francia finance director

"Venezia strengthens its management with the appointments of Tancredi Vitale as managing director and Giorgio Francia as finance director and general manager corporate," announced the Venezia FC (Serie A Enilive) on 12/03/2025. "The addition of these high-profile executives, with extensive…
Domain(s): Clubs
• Category(ies): Clubs, Finance, Governance, …
• Article # 391024
• Published on 12/03/25 at 16:30
©  Audi
DAZN: partnership with Audi (car manufacturer) to broadcast competitions in cars

The OTT platform DAZN has entered into a partnership with German car manufacturer Audi to integrate its app within the Audi Application Store in selected Audi vehicles, they announced on 12/03/2025. "This will allow sports fans to experience live sports, highlights, and documentaries from the…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Sponsors - Partners, Activation, …
• Article # 391003
• Published on 12/03/25 at 15:35
©  Club Atlético de Madrid
Champions League/Round of 16 (second leg): head-to-head Atlético de Madrid - Real Madrid, 12/03/2025

With a turnover of €1.073bn for the 2023-24 financial year (from 01/07/2023 to 30/06/2024), Real Madrid CF (LALIGA EA Sports) have revenues (excluding transfers) 2.7 times higher than those of Club Atlético de Madrid (LALIGA EA Sports, €395.1m), as the two clubs prepare to face each other in the…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Finance, …
• Article # 390982
• Published on 12/03/25 at 14:40
©  UEFA Champions League
France/2024-25 Champions League: best audience of the season for Liverpool-PSG on C+ Foot (2.38 M)

Liverpool FC (Premier League) - Paris Saint-Germain (Ligue 1 McDonald's), 2024-25 Champions League Round of 16 second leg (0-1 after extra time, 1-1 on aggregate, 1-4 on penalties), drew an average of 2.38 million viewers, with a peak of 2.6 million on the pay-TV channel Canal+ Foot in France on…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Media Audiences, …
• Article # 390986
• Published on 12/03/25 at 13:40
©  D.R.
Formula 1: 54 sponsorship deals signed by the 10 teams and Formula One Management for 2025

54 partnerships have been formalised by the 10 Formula One teams and Formula One Management (FOM) ahead of the 2025 FIA F1 World Championship season, which will kick off with the Louis Vuitton Australian Grand Prix, held in Melbourne from 14 to 16/03/2025. Formula One Group’s commercial…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, International development, …
• Article # 390960
• Published on 12/03/25 at 12:45
©  D.R.
Milan-Cortina 2026: premium partnership with four Italian automotive brands from Stellantis group

Fiat, Alfa Romeo, Lancia and Maserati, Italian automobile manufacturers belonging to the Stellantis Group, have become the premium automotive partners of the Organizing Committee of the Milano Cortina 2026 Olympic and Paralympic Winter Games, announced the "Fondazione Milano Cortina" on…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication, …
• Article # 390940
• Published on 12/03/25 at 11:30