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Rugby Football Union: O2 (telecoms) extends as main shirt sponsor of England national teams until 2031

O2, a British mobile phone operator, has extended its relationship with the Rugby Football Union (RFU) as a major partner and main shirt sponsor of England's national teams for a further five years, "until at least 2031," announced the Rugby Football Union on 20/11/2025. "The partnership, which…

Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Activation, …
• Article # 420296
• Published on 21/11/25 at 08:40

NBA: after France, beIN SPORTS also renews its media rights in the MENA region from 2025-26

beIN Media Group has renewed its broadcasting rights to the National Basketball Association in the MENA region from the 2025-26 season, announced the Qatari pay-TV group on 20/11/2025. "beIN SPORTS will broadcast up nine regular season NBA games in Arabic, English and French, as well as the…

Domain(s): Media
• Category(ies): Professional leagues, Media, Rights Acquisitions, …
• Article # 420264
• Published on 20/11/25 at 17:20

USA/MLB: renegotiated agreement with ESPN, NBC & Netflix as new broadcasters (2026-2028, $800m/year)

Major League Baseball has signed agreements with the American groups ESPN and NBCUniversal, as well as with the streaming platform Netflix, to broadcast certain MLB games in the United States over the 2026-2028 cycle (three seasons), according to the North American league on 19/11/2025. These…

Domain(s): Media
• Category(ies): International authorities, Professional leagues, Media, …
• Article # 420248
• Published on 20/11/25 at 17:00

Milano Cortina 2026: activities for fans & athletes (shopping, spa, etc.) marketed by Airbnb

Airbnb, a Californian platform for renting accommodation between private individuals, has activated its partnership with the IOC as part of the Milano Cortina 2026 Winter Games, by offering "unique experiences with 26 Olympic and Paralympic athletes," announced the American group on…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 420237
• Published on 20/11/25 at 16:20

Serie A Enilive: Bud (AB InBev) official beer & regional partner of AC Milan from 2025-26

Bud, an American beer brand of Belgian brewer AB InBev, becomes an official beer partner and regional partner of AC Milan (Serie A Enilive) for the Italian market from the 2025-26 season, announced the club on 19/11/2025. The agreement, signed with Anheuser-Busch InBev Italia, the Italian arm…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 420223
• Published on 20/11/25 at 15:40

NFL: a local economic impact of over €70m from the regular season game in Madrid on 16/11/2025

The NFL regular season game between the Washington Commanders and the Miami Dolphins (13-16), played at the Bernabéu (Madrid, ESP), home of Real Madrid CF (LALIGA EA Sports), on Sunday 16/11/2025, generated an economic impact of more than €70m for the city, according to Madrid City Council on…

Domain(s): Clubs
• Category(ies): Local authorities, Authorities, Professional leagues, …
• Article # 420206
• Published on 20/11/25 at 15:00

SFS 2025: "Maintaining Serie A's appeal in the face of the Champions League" (L. De Siervo, Lega Serie A)

"We have to maintain the appeal of our league and our domestic matches. The Champions League has become gigantic and is causing a decline in public interest in the domestic leagues. We need to protect the product that people pay season tickets for. There is a risk of finding ourselves in the same…

Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Clubs, International authorities, …
• Article # 420210
• Published on 20/11/25 at 14:20

DAZN Italy: "Investments in leagues cannot be sustained by a free-to-air model" (S.Azzi)

"Given the value historically attributed by the leagues themselves to the national championships, investments on this scale cannot be sustained by a free-to-air model: the professionals know that such amounts cannot be amortised by advertising alone, or even by distribution agreements, not least…

Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Digital, …
• Article # 420173
• Published on 20/11/25 at 13:40

FC Bayern Munich: partnership with the Japanese Football Association extended (2025-2028)

FC Bayern Munich (Bundesliga) has extended its partnership with the Japanese Football Association (JFA) to "to deepen international exchange and promote the development of young players in men's and women's football" for a further three years (2025-2028), announced the club on 19/11/2025. "This…

Domain(s): Clubs
• Category(ies): Clubs, Federations, International development, …
• Article # 420195
• Published on 20/11/25 at 13:00

Social Football Summit 2025: "Translating the values of the 50+1 rule into marketing" (A. Mühl, BVB)

"The involvement of the fans, their importance, the anchoring represented by the 50+1 rule in Germany (which gives the association the majority of voting rights - 50% + 1 vote - on the board of directors of a professional club incorporated as a commercial company), are all values that can be…

Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Finance, …
• Article # 420125
• Published on 20/11/25 at 11:30