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©  Olympique Lyonnais
OL Foundation: adoption of commitments for 2025-26 & publication of the 2024-25 annual report

Support for public interest organisations in three areas: support through football, equal opportunities and environmental awareness. This is the commitment defined for the 2025-26 season by the board of directors of the OL Foundation, an entity of Olympique Lyonnais (Ligue 1 McDonald's) comprising…
Domain(s): Clubs
• Category(ies): Clubs, Employment - training, Marketing - Communication, …
• Article # 414678
• Published on 09/10/25 at 09:20
©  FFF
France: 4th edition of the FFF's "Toutes Foot" scheme to boost the presence of women in football

"Making football more accessible to women, promoting gender diversity and increasing the number of female licensees" are the objectives of "Toutes Foot", the Fédération Française de Football's programme designed to increase the presence of women in football and to boost women's football more…
Domain(s): Public Authorities & Regulations
• Category(ies): Federations, Governance, Legal, …
• Article # 414466
• Published on 09/10/25 at 08:40
©  EFC
32nd EFC general assembly: "UEFA will never organise a competition for 12 clubs only" (A. Ceferin)

"Europe sets the standard in world football. And precisely for that reason, we see attempts from outside to reshape the game. Change is part of football's story, we know this very well. But lasting value comes only from unity, from balance, and from reforms that strengthen everyone, not just a…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, International authorities, Media, …
• Article # 414645
• Published on 08/10/25 at 17:10
©  D.R.
Marketing: 65 million views in 24 hours for LeBron James' "Second Decision" advert for Hennessy (LVMH)

A video announcing the partnership between the Hennessy group (cognac, LVMH) and the American basketball player LeBron James (Los Angeles Lakers, NBA) generated almost 65 million cumulative views on Instagram (14.4 million) and X (40 million, including 25 million on the Hennessy account) in less…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Digital, Marketing - Communication, …
• Article # 414642
• Published on 08/10/25 at 17:00
©  AC Milan
AC Milan: partnership extended with Socios.com, new digital activations to be launched in 2025-26

Socios.com, a cryptocurrency blockchain platform owned by ChiliZ and Mediarex Sports & Entertainment, has extended as a global partner (3rd level) of AC Milan (Serie A Enilive) from the 2025-26 season, announced the club on 08/10/2025. The group has been involved as AC Milan's "blockchain…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 414636
• Published on 08/10/25 at 16:40
©  International Olympic Committee
IOC: licensing agreement with SEGA (Sonic) for the launch of co-branded products from 2026

The International Olympic Committee has entered into a multi-year licensing agreement with Japanese video game publisher SEGA Sammy "to launch a co-branded merchandising programme that celebrates Sonic the Hedgehog (the main character of SEGA's eponymous video game) alongside the Olympic rings,…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 414589
• Published on 08/10/25 at 16:20
©  FIFA
CIES: Chelsea FC & Paris SG, clubs whose players have increased in value the most since October 2024

Chelsea FC (Premier League) is the club whose contracted players' value increased the most between 01/10/2024 and 01/10/2025, with a valuation up by €372m in one year, according to the CIES Football Observatory's "Weekly Post", published on 08/10/2025. Chelsea, FIFA Club World Cup 2025 winners…
Domain(s): Clubs
• Category(ies): Clubs, Finance, Transfer Market
• Article # 414593
• Published on 08/10/25 at 15:40
©  D.R.
Sportel Monaco 2025: a masterclass on the development of the Ligue 1+ platform with LFP Media

The 2025 edition of Sportel Monaco, which will take place at the Grimaldi Forum from 20 to 22/10/2025, will include among its seven planned masterclasses, a theme on the Ligue 1+ platform with LFP Media, according to Monaco Mediax, organiser of the event, on 07/10/2025. The speakers at this…
Domain(s): Media
• Category(ies): Authorities, Professional leagues, Media, …
• Article # 414584
• Published on 08/10/25 at 15:00
©  DAZN
DAZN: revenues of $3.19bn (+11.5%) & net loss reduced to $962m (-34%) in 2024

DAZN posted revenues of $3.19bn (€3.06bn) and a net loss of $962m (€923m) for the 2024 fiscal year, according to accounts published by the group on 07/10/2025. The platform recorded an 11.5% increase in revenue compared with 2023. At that time, DAZN had posted revenues of $2.86bn (€2.6bn on…
Domain(s): Media
• Category(ies): Essentials Media, Media, Rights Acquisitions, …
• Article # 414571
• Published on 08/10/25 at 14:20
©  FIFA
2026 World Cup Volunteer Programme: over one million applicants for 65,000 positions

More than one million people have expressed an interest in volunteering for the FIFA 2026 World Cup, which will be co-hosted by the United States, Mexico and Canada from 11/06 to 19/07/2026, announced FIFA on 07/10/2025, three days before the registration deadline of 10/10/2025. "A…
Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Legal, Marketing - Communication, …
• Article # 414498
• Published on 08/10/25 at 13:40