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©  Real Madrid CF
Real Madrid CF: adidas, the club's equipment supplier since 1998, extends for eight seasons (2026-2034)

adidas has extended as equipment supplier of Real Madrid CF (LALIGA EA Sports) for a further eight seasons, i.e. the 2026-2034 cycle, the club announced on 10 June 2026. This renewal brings the total duration of the agreement to 36 seasons, with the German brand having been associated with the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 444157
• Published on 10/06/26 at 14:30
©  Valencia CF
Valencia CF: 2026-27 season tickets priced between €300 and €1,775 for final season at Mestalla

Valencia CF have launched their 2026-27 season-ticket renewal campaign for the 19 LALIGA EA Sports home matches at Mestalla (49,430 capacity) at prices similar to those applied in 2025-26, ranging from €300 to €1,775, on 9 June 2026. The package also includes home Copa del Rey Mapfre…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Marketing - Communication
• Article # 444048
• Published on 10/06/26 at 13:30
©  FIFA
2026 World Cup/Refereeing: tournament to showcase a range of innovations

New cases for video assistant referee (VAR) intervention, new rules designed to reduce prolonged stoppages and tactical disruptions to the flow of play, and new red-card offences, including for players covering their mouths during confrontational situations with opponents, are among the measures…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, International authorities, Refereeing, …
• Article # 444120
• Published on 10/06/26 at 12:00
©  FC Barcelone
FC Barcelona: American office relocated from New York to Miami (Florida)

FC Barcelona (LALIGA EA Sports) have opened a permanent office in Miami (Florida), which becomes the club’s new operational hub for the Americas, replacing the New York office opened in 2016, the club announced on 10 June 2026. The office, headed by Bryan Bachner, FC Barcelona’s managing…
Domain(s): Clubs
• Category(ies): Clubs, International development, Marketing - Communication, …
• Article # 444098
• Published on 10/06/26 at 11:00
©  FIFA
FIFA: AB InBev (beer) extends as official partner of the men's and women's World Cups until 2030

Belgian brewing company AB InBev has extended as an official partner of FIFA until 2030, the international federation announced on 9 June 2026. This agreement, renewed two days before the start of the 2026 World Cup, covers the Women’s World Cup 2027 and the men's 2030 World Cup, which will…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 444081
• Published on 10/06/26 at 10:10
©  AJ Auxerre
AJ Auxerre: 2026-27 season ticket prices unchanged, ranging from €247 to €910

AJ Auxerre have launched their 2026-27 season ticket campaign for the 17 Ligue 1 McDonald’s home matches at Stade de l’Abbé-Deschamps (17,500 capacity), with prices unchanged from the 2025-26 season and ranging from €247 to €910 (excluding discounts and hospitality packages), on 9 June…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Marketing - Communication, …
• Article # 444033
• Published on 10/06/26 at 09:00
©  LALIGA
LALIGA: launch of “Smart Insights”, an AI tool to enhance live match broadcasts

LALIGA has launched “Smart Insights”, an artificial intelligence solution developed with Sportian (the joint venture between the Spanish league and Globant) capable of analysing matches in real time and automatically generating historical and statistical comparisons for commentators, the Spanish…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Professional leagues, Media, Marketing - Communication, …
• Article # 444039
• Published on 09/06/26 at 18:15
©  DFB
DFB: turnover of €442.2m and net profit of €40.8m for the commercial entity in 2025

The Deutscher Fussball Bund GmbH & Co. KG, the commercial entity of the German Football Association, reported turnover of €442.2m in 2025 (from 1 January to 31 December), compared with €440.4m in 2024, and a net profit of €40.8m (€43.9m in 2024) in its fourth financial year, according to the DFB’s…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Federations, Finance, …
• Article # 444018
• Published on 09/06/26 at 17:45
©  D.R.
2026 World Cup: 270 tracks titled "World Cup 2026" identified by Deezer, 70% generated by AI

"Deezer has seen an influx of tracks and albums with titles related to the 2026 World Cup, leading up to this summer’s biggest sporting event," the audio streaming platform announced on 9 June 2026. "More than 270 tracks named “World Cup 2026” have been uploaded, and over 70% of these are labeled…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing, …
• Article # 444014
• Published on 09/06/26 at 16:45
©  FIFA
FIFA: Kraken (crypto) official supporter of the 2026 World Cup in North America and Europe

Cryptocurrency trading platform Kraken has become an official supporter of the 2026 World Cup for North America and Europe, FIFA announced on 9 June 2026. This partnership will be launched on the eve of the tournament’s kick-off, on Wednesday 10 June, during the "Countdown Concerts" series…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 444006
• Published on 09/06/26 at 15:45