Archives October, 2026 (page 14/19)

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©  Chelsea FC

Chelsea FC: GAC (car manufacturer) becomes official partner after supporting 2026 pre-season tour in Asia

GAC (Guangzhou Automobile Group), a Chinese car manufacturer, has become an official partner of Chelsea FC (Premier League) from the 2026-27 season onwards, the club announced on 8 October 2026. The Chinese group was notably a partner of Chelsea FC's 2026 pre-season tour in Hong Kong and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 456416
• Published on
©  D.R.

FIFA / presidency: ex-international Ramon Vega (SUI) first declared candidate against Gianni Infantino

Former Switzerland international (23 caps) Ramon Vega announced his intention to stand in the FIFA presidential election "in order to reunite the global football family, deliver lasting reforms, modernise the organisation for the 21st century and restore its stability and credibility in order to…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, International authorities, Governance
• Article # 456414
• Published on
©  News Tank

LFP Media: PSG, OL, RCSA & LOSC win 2025-26 "Gold Label" for catering services for the general public

Olympique Lyonnais, Paris Saint-Germain, LOSC Lille and, for the first time, RC Strasbourg Alsace (Ligue 1 McDonald's) have each been awarded a "Gold Label" for their consumer foodservice offerings during the 2025-26 season, respectively at Groupama Stadium, Parc des Princes, Decathlon Arena …
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 456379
• Published on
©  D.R.

NBA: Nestlé (Milo, Nescau and Nesquik) to become official partner across 21 markets from 1 January 2027

Nestlé, a multinational food and beverage company, has become an official partner of the NBA through its Milo, Nescau and Nesquik brands under a multi-year agreement that will come into effect on 1 January 2027, the two parties announced on 7 October 2026. The partnership will be activated…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 456326
• Published on
©  D.R.

Germany: ARD and ZDF extend their broadcasting rights for the women’s national team until 2031

The public broadcasters ARD and ZDF have extended, through their sports rights agency SportA and from the DFB (German Football Association), their domestic broadcasting rights to matches involving the German women’s national team until 2031, they announced on 6 October 2026. The agreement…
Domain(s): Media
• Category(ies): Federations, Media, Rights Acquisitions, …
• Article # 456265
• Published on
©  Puma

Puma SE: Anta Sports (CHN) completes acquisition of 29.06% stake for €1.5bn

Chinese sportswear company Anta Sports Products has completed the acquisition of a 29.06% stake in Puma SE by buying the shares held by Groupe Artémis, the investment company of the Pinault family, the German sporting goods manufacturer announced on 7 October 2026. The transaction, announced…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 456288
• Published on
©  Real Madrid CF

LALIGA EA Sports: Uber Eats (meal delivery) official sponsor of Real Madrid CF (2026-2029)

Uber Eats, a food delivery application, has become an official partner of Real Madrid CF (LALIGA EA Sports) for three seasons (2026-2029), the club announced on 7 October 2026. Under the agreement, the brand will display its logo at the Bernabéu (84,744 capacity) and on the club's social media…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 456303
• Published on
©  UEFA

UEFA: agreement extended with Betano (sports betting), which becomes 10th global sponsor of Euro 2028

Betano, a sports betting operator owned by Greek group Kaizen Gaming, has extended its agreement with UEFA to become an official partner of Euro 2028, the governing body announced on 7 October 2026. The bookmaker became the first company in the sports betting sector to become a global sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 456284
• Published on
©  Newcastle United FC

Newcastle United: St. James' Park logo also modernised, a week after the club crest

Newcastle United FC (Premier League) unveiled a new visual identity for their St. James' Park stadium (52,729 seats) on 7 October 2026. It has been installed in front of the Milburn Stand. The new design "takes its shape from the stadium's iconic cantilevered roof, a unique part of the…
Domain(s): Clubs
• Category(ies): Clubs, Marketing - Communication, Stadiums, …
• Article # 456257
• Published on
©  LIV Golf

LIV Golf: BC Partners Credit commits up to $300m to finance league restructuring

BC Partners Credit, the credit arm of investment firm BC Partners, announced on 5 October 2026 an "initial committed investment" in LIV Golf, representing "the first part of a targeted $300m in cumulative financing" (€266.5m) to support the restructuring of the professional golf league. The…
Domain(s): Public Authorities & Regulations
• Category(ies): Investment funds, International authorities, Investment - Shareholding, …
• Article # 456190
• Published on