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©  CN PepsiCo
Marketing: Pepsi structures a new brand platform "celebrating football culture"

PepsiCo, an American food group, has unveiled "Pepsi Football Nation", its platform dedicated to Pepsi’s football sponsorship assets, on 20/03/2026. The platform is designed "to bring football culture into everyday life from Rio de Janeiro (BRA) to London (GBR), beyond the 90 minutes of play.…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Digital, …
• Article # 435218
• Published on 24/03/26 at 15:00
©  Alan
Investments: Kylian Mbappé shareholder and ambassador of French unicorn Alan (insurance)

French international Kylian Mbappé has become a shareholder in French unicorn Alan, specialised in health and provident insurance, the company announced during an event marking its 10th anniversary held in Paris on 23/03/2026. The Real Madrid CF (LALIGA EA Sports) player, who invests via…
Domain(s): Sponsors & Partners
• Category(ies): Investment funds, Sponsors - Partners, Finance, …
• Article # 435212
• Published on 24/03/26 at 14:00
©  FIFA
FIFA: 5th edition of the executive programme in sports arbitration focused on CAS procedures

FIFA have launched the fifth edition of its executive programme in sports arbitration, which provides participants with a theoretical and practical guide to proceedings before the Court of Arbitration for Sport (CAS), the body announced on 23/03/2026. Aimed at in-house legal counsel at the six…
Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Employment - training, Judicial, …
• Article # 435192
• Published on 24/03/26 at 13:00
©  Tottenham Hotspur FC
2025-26 Premier League: Matchday 31 attendance (39,364 spectators on average per game)

Matchday 31 of the 2025-26 Premier League season drew an average of 39,364 spectators per game, from Friday 20 to Sunday 22/03/2026. The average stadium fill rate was 98%. Tottenham Hotspur FC - Nottingham Forest FC (0-3), on Sunday 22/03 (kick-off at 15:15 CET), was the match that posted the…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 435154
• Published on 24/03/26 at 12:00
©  Euroleague Basketball
Basketball: Sprite (The Coca-Cola Company) official partner of Euroleague Basketball from 2026-27

The Coca-Cola Company, an American beverage manufacturer, is to become an official partner of Euroleague Basketball, via its Sprite soft drinks brand, under a multi-year agreement from the 2026-27 season, the body announced on 23/03/2026. This marks Sprite's first partnership in European…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 435145
• Published on 24/03/26 at 11:00
©  Lega Serie A
Italy: Philadelphia (Mondelez) extends as official partner of Lega Serie A beyond 2025-26

Philadelphia, a soft cheese spread brand belonging to the American group Mondelēz International, has extended its partnership with Lega Serie A beyond the 2025-26 season, the Italian professional league announced following its general assembly meeting on 23/03/2026. Philadelphia has been a…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 435143
• Published on 24/03/26 at 10:00
©  AC Milan
2025-26 Serie A Enilive: Matchday 30 attendance (32,107 spectators on average per game)

Matchday 30 of the 2025-26 Serie A Enilive season drew an average of 32,107 spectators per game, from Friday 20 to Sunday 22/03/2026. The average stadium fill rate was 89.5%. AC Milan - Torino FC (3-2), on Saturday 21/03 (kick-off at 18:00 CET), was the match that posted the highest attendance…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 435085
• Published on 24/03/26 at 09:00
©  Rayo Vallecano de Madrid
Rayo Vallecano de Madrid: a turnover of £56m & a net profit of £1.5m in 2024-25

Rayo Vallecano de Madrid (LALIGA EA Sports) posted a turnover of €56m at the end of the 2024-25 financial year (from 01/07/2024 to 30/06/2025), slightly up on 2023-24 (€55.3m), according to the club's financial results published on its website in March 2026. TV rights revenue stood at €43.2m…
Domain(s): Clubs
• Category(ies): Clubs, Finance, Spain
• Article # 435060
• Published on 23/03/26 at 18:20
©  Valencia CF
Valencia CF: Cabify (VTC) becomes official sponsor, brand's logo to be displayed on the ball kids' bibs

Cabify, a Spanish VTC platform, has become an official sponsor (4th level) of Valencia CF (LALIGA EA Sports) from the 2025-26 season, announced the club on 23/03/2026. As part of this agreement, the brand will have visibility on the signage at Mestalla Stadium (49,430 capacity), as well as on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 435107
• Published on 23/03/26 at 17:30
©  Real Madrid CF
2025-26 LALIGA EA Sports: 1.548 million viewers for Real Madrid - Atlético de Madrid on Movistar in Spain

Real Madrid CF - Club Atlético de Madrid (3-2), on Matchday 29 of the 2025-26 LALIGA EA Sports season, drew an average of 1.548 million viewers on the pay-TV channel Movistar LALIGA (Telefonica Group) in Spain on Sunday 22/03/2026 (kick-off at 21:00 CET), according to data from audience…
Domain(s): Media
• Category(ies): Essentials Media, Media, Media Audiences, …
• Article # 435103
• Published on 23/03/26 at 16:30