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©  LOSC Lille
LOSC Lille: “Légendes du Nord”, a programme aimed at honouring "heroes and positive initiatives"

LOSC Lille (Ligue 1 McDonald's) has launched the participatory programme “Légendes du Nord” (Legends of the North), aimed at "honouring individuals within the region and the community, most often unknown to the wider public, who carry out remarkable and inspiring actions," announced the club on…
Domain(s): Clubs
• Category(ies): Clubs, Marketing - Communication, Social Responsibility, …
• Article # 431884
• Published on 25/02/26 at 13:00
©  New Balance
Equipment manufacturers: record sales of $9.2bn for New Balance in 2025 (+19% vs 2024)

New Balance posted record sales of $9.2bn (€7.8bn) for the 2025 financial year (ending 31/12/2025), up 19% compared with 2024 ($7.8bn/€7.5bn as of 31/12/2024), according to Joe Preston, CEO of the US sports equipment manufacturer, on 19/02/2026. This marks the "fifth consecutive year of…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 431878
• Published on 25/02/26 at 12:00
©  Netflix
Netflix: worldwide broadcast of the Mayweather-Pacquiao boxing match at the Sphere in Las Vegas on 19/09

Netflix has acquired the global broadcasting rights to the professional boxing match between American Floyd Mayweather Jr. and Filipino Manny Pacquiao, scheduled to take place at the Sphere in Las Vegas (Nevada, USA) on 19/09/2026, announced the streaming platform on 23/02/2026. This will be…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Digital
• Article # 431828
• Published on 25/02/26 at 11:02
©  MLS
MLS: record cumulative attendance of 387,271 spectators for Matchday 1 of the 2026 season

The 15 games of Matchday 1 of the 2026 MLS season, scheduled on 21 and 22/02, generated a cumulative attendance of 387,271 spectators, announced Major League Soccer on 23/02/2026. This represented the highest total attendance ever recorded for a single matchday in the North American professional…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Professional leagues, …
• Article # 431832
• Published on 25/02/26 at 10:00
©  Le Havre AC
Le Havre AC: a draw for fans, the winner's first name on the shirt against Paris Saint-Germain

Le Havre AC (Ligue 1 McDonald’s) is rolling out the initiative “Deviens le Prince du HAC” (”Become the Prince of HAC”) for its home game against Paris Saint-Germain at Stade Océane (25,178 capacity) on 28/02, announced the club on 20/02/2026. The Normandy-based club is offering supporters the…
Domain(s): Clubs
• Category(ies): Clubs, Activation, Marketing - Communication, …
• Article # 431783
• Published on 25/02/26 at 09:00
©  D.R.
ICC/Israel-Palestine: complaint filed against the presidents of FIFA (G. Infantino) and UEFA (A. Ceferin)

Gianni Infantino, President of FIFA, and Aleksander Ceferin, President of UEFA, have been accused of "of aiding and abetting war crimes" and "crimes against humanity in Palestinian territory" in a complaint filed on 16/02/2026 with the International Criminal Court (ICC) based in The Hague (NED) by…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, International authorities, Geopolitics, …
• Article # 431782
• Published on 24/02/26 at 18:00
©  AC Milan
2025-26 Serie A Enilive: Matchday 26 attendance (32,441 spectators on average per game)

Matchday 26 of the 2025-26 Serie A Enilive season drew an average of 32,441 spectators per game, from Friday 20 to Monday 23/02/2026. The average stadium fill rate was 86.3%. AC Milan - Parma Calcio 1913 (0-1), on Sunday 22/02 (kick-off at 18:00 CET), was the match that posted the highest…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 431769
• Published on 24/02/26 at 17:00
©  D.R.
Equipment manufacturer: a record turnover of €244.4m for Macron (ITA) in 2025 (+9.3% vs 2024)

The Italian equipment manufacturer Macron posted a record turnover of €244.4m for the 2025 financial year (01/01 to 31/12/2025), up 9.3% compared to 2024 (€223.6m), a lesser increase than between 2023 and 2024 (+13.7%), announced the Bologna-based group on 23/02/2026. "This result consolidates…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Finance, Marketing - Communication
• Article # 431751
• Published on 24/02/26 at 16:00
©  West Ham United FC
2025-26 Premier League: Matchday 27 attendance (43,071 spectators on average per game)

Matchday 27 of the 2025-26 Premier League season drew an average of 43,071 spectators per game, from Saturday 21 to Monday 23/02/2026. The average stadium fill rate was 98.6%. West Ham United FC - AFC Bournemouth (0-0), on Saturday 21/02 (kick-off at 18:30 CET), was the match that posted the…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 431731
• Published on 24/02/26 at 15:00
©  Warner Bros. Discovery / X
Milano Cortina 2026: record audiences for the Olympic Games on Warner Bros. Discovery channels in Europe

Warner Bros. Discovery has recorded a 103% increase in total hours viewed for the Milano Cortina 2026 Olympic Games on its streaming platforms (HBO Max and discovery+) in Europe compared with the Beijing 2022 Games, announced the group on 23/02/2026. The group, which owns Eurosport, had already…
Domain(s): Media
• Category(ies): Media, Media Audiences, Digital, …
• Article # 431679
• Published on 24/02/26 at 14:00