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Manchester City FC: Lucozade ”official sports drink partner” from the 2025-26 season

Lucozade, a British energy drink brand owned by the Japanese Suntory Group, has become the "official sports drink partner" of Manchester City FC (Premier League) as part of a "multi-year" deal from the 2025-26 season, announced the club on 03/02/2026. The agreement covers the club’s men’s, women’s…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 429043
• Published on 04/02/26 at 09:00

News Tank Football: elections, appointments & departures recorded in January 2026

• Cesar Garcia has been appointed vice president and general manager of Nike for the EMEA region, effective from 02/02, announced the American equipment manufacturer on 20/01/2026. • Anne Putz has been appointed senior director of corporate communications at Puma "with immediate effect,…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 428638
• Published on 03/02/26 at 18:00

Champions League: Barcelona bids to host the 2028-29 final at Spotify Camp Nou

FC Barcelona (LALIGA EA Sports), the Barcelona City Council and the Government of Catalonia have announced their intention to take part in UEFA’s bidding process to host the 2028-29 Champions League final at Spotify Camp Nou (Barcelona, ESP), on 03/02/2026. As communicated by UEFA, as of…

Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Local authorities, International authorities, …
• Article # 429009
• Published on 03/02/26 at 17:00

Germany/DFB: partnership with Two Circles to optimise sponsorship strategy

The Deutscher Fussball Bund has entered into a partnership with British data-driven consulting, sales and marketing agency Two Circles to deploy its ”KORE Sponsorship & Partner Engagement” platform, dedicated to "data-led decision-making and aimed at streamlining commercial operations," announced…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, Agencies, …
• Article # 428979
• Published on 03/02/26 at 16:00

VfB Stuttgart: Karsten Petry appointed chief marketing and sales officer from July 2026

The supervisory board of VfB Stuttgart (Bundesliga) has appointed Karsten Petry as chief marketing and sales officer, effective from 01/07, announced the club on 03/02/2026. He will succeed Rouven Kasper, who left Stuttgart on 01/01/2026 to join FC Bayern Munich as a member of the board of…

Domain(s): Clubs
• Category(ies): Clubs, Finance, Marketing - Communication, …
• Article # 428966
• Published on 03/02/26 at 15:00

2025-26 Premier League: Matchday 24 attendance (45,167 spectators on average per game)

Matchday 24 of the 2025-26 Premier League season drew an average of 45,167 spectators per game, from Saturday 31/01 to Monday 02/02/2026. The average stadium fill rate was 97.5%. Manchester United FC - Fulham FC (3-2), on Sunday 01/02 (kick-off at 15:00 CET), was the match that posted the…

Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 428943
• Published on 03/02/26 at 14:00

Germany/DFB: record average revenues of €19.7m (+15%) for the 17 first teams in the 3.Liga in 2024-25

The 17 clubs whose first teams competed in the 3.Liga in 2024-25 recorded total revenues of €334.8m (up 14.8% on 2023-24, €291.61m), a record average of €19.7m, according to the Deutscher Fussball Bund, which is responsible for the competition, in its annual report dedicated to the 2024-25…

Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Clubs, …
• Article # 428924
• Published on 03/02/26 at 13:00

FIFA/Women’s Champions Cup: “A new era for women's club football” (Gianni Infantino)

"We witnessed an absolutely incredible final for the first edition of the FIFA Women’s Champions Cup. Congratulations to Arsenal Women (Barclays Women's Super League), the first women’s intercontinental club champions and the first to lift this historic trophy. What a match. We are entering a new…

Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, International authorities, Media Audiences, …
• Article # 428902
• Published on 03/02/26 at 12:00

2025-26 LALIGA EA Sports: Matchday 22 attendance (31,781 spectators on average per game)

Matchday 22 of the 2025-26 LALIGA EA Sports season drew an average of 31,781 spectators per game, from Friday 30/01 to Monday 02/02/2026. The average stadium fill rate was 79.4%. Real Madrid CF - Rayo Vallecano de Madrid (2-1) on Sunday 01/02 (kick-off at 14:00 CET), was the match that posted…

Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 428898
• Published on 03/02/26 at 11:00

TV rights: $14.2bn spent by streaming platforms in 2026 including $3.8bn by Prime Video (Ampere Analysis)

Spending by streaming platforms on sports rights is expected to reach $14.2bn (€11.98bn) in 2026 (based on agreements signed at the time of publication), according to the study “The year in sport: six key trends for 2026,” published by British research firm Ampere Analysis in January…

Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Digital, …
• Article # 428873
• Published on 03/02/26 at 10:00