Archives 2026 (page 132/196)

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©  Lego

2026 World Cup: partnership with Lego activated via a campaign with Messi, Ronaldo, Mbappé and Vinicius

Danish construction toy company Lego is activating its partnership with FIFA and unveiling a video campaign for the 2026 World Cup featuring international players Lionel Messi (ARG), Cristiano Ronaldo (POR), Kylian Mbappé (FRA) and Vinicius Junior (BRE), on 02/04/2026. This commercial, shared…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication, …
• Article # 436595
• Published on
©  LALIGA

Sponsorship: LALIGA, 1st European league to partner with Polymarket (prediction) in the US and Canada

LALIGA has become the first European sports league to partner with Polymarket, a blockchain-based prediction platform that allows users to bet on future events, on 02/04/2026. This multi-year agreement covers the United States and Canada. Under this partnership, Polymarket will benefit from…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, International development, …
• Article # 436558
• Published on
©  Everton FC

Everton FC: a turnover of £196.7m (+5.2%) & net loss of £8.6m in 2024-25

Everton FC (Premier League) posted a turnover of £196.7m (€230.2m) for the 2024-25 season (01/07/2024 to 30/06/2025), up 5.2% on 2023-24 (£186.9m/€220.5m), the club announced on 01/04/2026. The English club's net loss is reduced to £8.6m (€10m), compared with £53.2m at the close of the 2023-24…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Finance, …
• Article # 436548
• Published on
©  NWSL

NWSL: Rachel Epstein appointed chief marketing officer, Brian Kelly chief commercial officer

Rachel Epstein and Brian Kelly have been appointed chief marketing officer and chief commercial officer of the National Women's Soccer League, the NWSL announced on 01/04/2026. • Rachel Epstein, previously Vice President of Live Sports and Audience Expansion at ESPN (The Walt Disney Company)…
Domain(s): Public Authorities & Regulations
• Category(ies): Professional leagues, Governance, Marketing - Communication, …
• Article # 436526
• Published on
©  RC Lens

RC Lens: 2026-27 season ticket renewal prices between €221 and €680

RC Lens (Ligue 1 McDonald's) has launched its season ticket renewal campaign to attend the 17 home league matches in 2026-27 at the Stade Bollaert-Delelis (38,223 capacity), at prices ranging from €221 to €680 (excluding hospitality), the club announced on 01/04/2026. Season tickets for 2025-26…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Marketing - Communication, …
• Article # 436512
• Published on
©  LFP

LFP/refereeing: test of public explanations of VAR-related decisions during PSG - Toulouse on 03/04/2026

The Ligue de Football Professionnel will test public announcements by referees to explain decisions taken when consulting VAR during Paris Saint-Germain - Toulouse FC, as part of Matchday 28 of the 2025-26 Ligue 1 McDonald’s season on 03/04 (kick-off at 20:45 CET), the LFP announced on…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Clubs, Federations, …
• Article # 436483
• Published on
©  D.R.

Sunderland AFC: chief business officer David Bruce to leave at the end of the 2025-26 season

David Bruce, chief business officer of Sunderland AFC (Premier League) since May 2024, will leave his post at the end of the 2025-26 season, the club announced on 31/03/2026. He was previously chief marketing officer of MLS from December 2022 to April 2024. This departure is part of a…
Domain(s): Clubs
• Category(ies): Clubs, Finance, Legal, …
• Article # 436286
• Published on
©  Bayer 04 Leverkusen

Bundesliga: AB InBev to replace Bitburger as official beer partner of Bayer 04 Leverkusen (2026-2031)

Belgian brewer AB InBev is to become the "official beer partner" of Bayer 04 Leverkusen (Bundesliga) for five seasons (2026-2031), the club announced on 31/03/2026. As part of this partnership, the group will primarily promote its Anheuser Busch brand, as well as its German brands Beck's and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 436375
• Published on
©  Tottenham Hotspur FC

Tottenham Hotspur FC: a turnover of £565.3m (+7%) & net loss of £94.7m in 2024-25

Tottenham Hotspur FC (Premier League) posted a turnover of £565.3m (€661.5m) at the end of the 2024-25 financial year (01/07/2024 to 30/06/2025), up 7% on 2023-24 (£528.2m/€623.3m), the club announced on 31/03/2026. UEFA prize money increased (from £1.3m to £34.7m) following the club’s victory…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Finance, …
• Article # 436394
• Published on
©  D.R.

News Tank Football: elections, appointments & departures recorded in March 2026

• Joan Laporta, president of FC Barcelona (LALIGA EA Sports) from 2003 to 2010 and since March 2021, has been re-elected until 2031 in elections held on 15/03/2026. • Daniel McEwan, director of partnerships at Chelsea FC (Premier League) since January 2025, has left the club, he announced on…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 436270
• Published on