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©  US Soccer
US Soccer: programme with Bank of America to make football accessible to every school by 2030

US Soccer, through its Soccer Forward Foundation, and its partner Bank of America have launched the “Soccer at Schools” programme to "make football accessible to every school across the country by 2030," the US federation announced on 23/03/2026. The initiative kicked off in Altadena…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Federations, Sponsors - Partners, …
• Article # 435243
• Published on 24/03/26 at 16:00
©  CN PepsiCo
Marketing: Pepsi structures a new brand platform "celebrating football culture"

PepsiCo, an American food group, has unveiled "Pepsi Football Nation", its platform dedicated to Pepsi’s football sponsorship assets, on 20/03/2026. The platform is designed "to bring football culture into everyday life from Rio de Janeiro (BRA) to London (GBR), beyond the 90 minutes of play.…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Digital, …
• Article # 435218
• Published on 24/03/26 at 15:00
©  Alan
Investments: Kylian Mbappé shareholder and ambassador of French unicorn Alan (insurance)

French international Kylian Mbappé has become a shareholder in French unicorn Alan, specialised in health and provident insurance, the company announced during an event marking its 10th anniversary held in Paris on 23/03/2026. The Real Madrid CF (LALIGA EA Sports) player, who invests via…
Domain(s): Sponsors & Partners
• Category(ies): Investment funds, Sponsors - Partners, Finance, …
• Article # 435212
• Published on 24/03/26 at 14:00
©  FIFA
FIFA: 5th edition of the executive programme in sports arbitration focused on CAS procedures

FIFA have launched the fifth edition of its executive programme in sports arbitration, which provides participants with a theoretical and practical guide to proceedings before the Court of Arbitration for Sport (CAS), the body announced on 23/03/2026. Aimed at in-house legal counsel at the six…
Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Employment - training, Judicial, …
• Article # 435192
• Published on 24/03/26 at 13:00
©  Tottenham Hotspur FC
2025-26 Premier League: Matchday 31 attendance (39,364 spectators on average per game)

Matchday 31 of the 2025-26 Premier League season drew an average of 39,364 spectators per game, from Friday 20 to Sunday 22/03/2026. The average stadium fill rate was 98%. Tottenham Hotspur FC - Nottingham Forest FC (0-3), on Sunday 22/03 (kick-off at 15:15 CET), was the match that posted the…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 435154
• Published on 24/03/26 at 12:00
©  Euroleague Basketball
Basketball: Sprite (The Coca-Cola Company) official partner of Euroleague Basketball from 2026-27

The Coca-Cola Company, an American beverage manufacturer, is to become an official partner of Euroleague Basketball, via its Sprite soft drinks brand, under a multi-year agreement from the 2026-27 season, the body announced on 23/03/2026. This marks Sprite's first partnership in European…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 435145
• Published on 24/03/26 at 11:00
©  Lega Serie A
Italy: Philadelphia (Mondelez) extends as official partner of Lega Serie A beyond 2025-26

Philadelphia, a soft cheese spread brand belonging to the American group Mondelēz International, has extended its partnership with Lega Serie A beyond the 2025-26 season, the Italian professional league announced following its general assembly meeting on 23/03/2026. Philadelphia has been a…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 435143
• Published on 24/03/26 at 10:00
©  AC Milan
2025-26 Serie A Enilive: Matchday 30 attendance (32,107 spectators on average per game)

Matchday 30 of the 2025-26 Serie A Enilive season drew an average of 32,107 spectators per game, from Friday 20 to Sunday 22/03/2026. The average stadium fill rate was 89.5%. AC Milan - Torino FC (3-2), on Saturday 21/03 (kick-off at 18:00 CET), was the match that posted the highest attendance…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 435085
• Published on 24/03/26 at 09:00
©  Rayo Vallecano de Madrid
Rayo Vallecano de Madrid: a turnover of £56m & a net profit of £1.5m in 2024-25

Rayo Vallecano de Madrid (LALIGA EA Sports) posted a turnover of €56m at the end of the 2024-25 financial year (from 01/07/2024 to 30/06/2025), slightly up on 2023-24 (€55.3m), according to the club's financial results published on its website in March 2026. TV rights revenue stood at €43.2m…
Domain(s): Clubs
• Category(ies): Clubs, Finance, Spain
• Article # 435060
• Published on 23/03/26 at 18:20
©  Valencia CF
Valencia CF: Cabify (VTC) becomes official sponsor, brand's logo to be displayed on the ball kids' bibs

Cabify, a Spanish VTC platform, has become an official sponsor (4th level) of Valencia CF (LALIGA EA Sports) from the 2025-26 season, announced the club on 23/03/2026. As part of this agreement, the brand will have visibility on the signage at Mestalla Stadium (49,430 capacity), as well as on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 435107
• Published on 23/03/26 at 17:30