Filter by domain
Filter by year
Filter by month
©  RC Lens
RC Lens: McDonald's (fast food) extends as premium partner and shorts sponsor (2026-2029)

American fast-food chain McDonald’s has extended as a premium partner (2nd level) of RC Lens (Ligue 1 McDonald's) for an additional three seasons (2026-2029), announced the club on 07/01/2026. The group retains visibility on the shorts of the men's and women's teams (Arkema Première Ligue), on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 425564
• Published on 08/01/26 at 14:00
©  Liverpool FC
Premier League: Tommy Hilfiger (clothing) enters into its 1st football club partnership with Liverpool FC

Tommy Hilfiger, an American clothing brand, has become an official partner of Liverpool FC (Premier League) from the 2025-26 season, announced the club on 08/01/2026. As part of this agreement, the brand will provide outfits for "the men's, women's (Barclays Women's Super League) squads and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 425567
• Published on 08/01/26 at 13:00
©  FC Barcelona / X
2026 Supercopa de España: 901,000 viewers for Barça - Athletic Bilbao on Movistar

FC Barcelona (LALIGA EA Sports) - Athletic Club Bilbao (LALIGA EA Sports) (5-0), the first semi-final of the 2026 Supercopa de España, drew an average of 901,000 viewers on the pay-TV channel Movistar Plus+ (Telefonica Group) in Spain on Wednesday 07/01/2026 (kick-off at 20:00 CET), according to…
Domain(s): Media
• Category(ies): Media, Media Audiences, Spain
• Article # 425561
• Published on 08/01/26 at 12:00
©  D.R.
Juventus FC: Peter Silverstone (ex-Arsenal FC and Newcastle United FC) appointed chief business officer

Peter Silverstone (Scotland) has been appointed chief business officer at Juventus FC (Serie A Enilive), he announced on the LinkedIn platform on 07/01/2026. Peter Silverstone previously held the positions of chief commercial officer at Newcastle United FC (Premier League) from 2022 to December…
Domain(s): Clubs
• Category(ies): Clubs, Finance, Governance, …
• Article # 425548
• Published on 08/01/26 at 11:00
©  D.R.
Paris FC: a ”sensory room” dedicated to children with cognitive disorders at Stade Jean-Bouin

Paris FC (Ligue 1 McDonald's) has opened a ”sensory room” dedicated to young supporters with cognitive and neurodiverse conditions (hypersensitivity to noise, to crowds, etc.) since the start of the 2025-26 season at Stade Jean-Bouin (20,000 seats, Paris 16th arrondissement), announced the club on…
Domain(s): Clubs
• Category(ies): Clubs, Marketing - Communication, Social Responsibility, …
• Article # 425497
• Published on 08/01/26 at 10:00
©  CAF
TotalEnergies AFCON 2025: a competition used as a strategic testing ground for African football

Since the opening match of the competition on 21/12/2025, the TotalEnergies AFCON 2025 Technical Study Group's (TSG) mission has been to "observe, dissect, and evaluate every match with methodical precision," said the Confederation of African Football on 07/01/2026. Headed by Jaida Zaikaria…
Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Game - pitch, Legal, …
• Article # 425490
• Published on 08/01/26 at 09:00
©  Total Energies AFCON 2025 / X
TotalEnergies AFCON 2025: a peak of 690,000 viewers for Algeria - DR Congo on beIN SPORTS in France

Algeria - Democratic Republic of Congo (1-0 after extra time), Round of 16 of the TotalEnergies AFCON 2025, drew an average of 377,000 viewers, with a peak of 690,000 on the pay-TV channel beIN SPORTS 1 in France, on Tuesday 06/01/2026 (kick-off at 17:00 CET), according to data from the audience…
Domain(s): Media
• Category(ies): Media, Media Audiences, France
• Article # 425499
• Published on 07/01/26 at 18:20
©  SL Benfica
SL Benfica: opening of the "1904 Benfica Hotel" at the club's former headquarters in Lisbon

SL Benfica (Liga Portugal Betclic) has inaugurated the "1904 Benfica Hotel" in its former headquarters in Rua do Jardim do Regedor, in the centre of Lisbon (Portugal), on 06/01/2026. The infrastructure, renovated with the agreement of the City Council, is named after the year in which the…
Domain(s): Clubs
• Category(ies): Clubs, Marketing - Communication, Stadiums, …
• Article # 425481
• Published on 07/01/26 at 17:50
©  NFL
2025-26 NFL regular season: 18.7 million viewers on average in the USA, a record since 1989

The 2025-26 NFL regular-season games drew an average audience of 18.7 million viewers in the United States, a record since 1989 (19 million), according to data compiled by the American institute Nielsen in January 2026. This figure is 6.8% up on 2024-25 (17.5 million). In 2025, NFL games…
Domain(s): Media
• Category(ies): Professional leagues, Media, Media Audiences, …
• Article # 425469
• Published on 07/01/26 at 17:00
©  Women's Super League Football
WSL Football: Mercedes-Benz official sponsor from 2025-26 & presenting partner of 1st ever play-off match

Mercedes-Benz, a German car manufacturer, has become an official partner of WSL Football as part of a multi-year deal from the 2025-26 season, announced the commercial company in charge of organising England's top two women's divisions on 07/01/2026. As part of this agreement, the brand will…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 425466
• Published on 07/01/26 at 16:00