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©  FIFA
FIFA: Panini (trading cards), partner since 1970, to be replaced by Topps (Fanatics) from 2031

Fanatics, a manufacturer and distributor of licensed sports products, is extending its "already successful and wide-ranging commercial relationship" with FIFA to include its subsidiary Topps (part of the Fanatics Collectibles division) under an agreement that will begin in 2031, the body announced…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, International authorities, …
• Article # 440495
• Published on 07/05/26 at 17:00
©  LFP
Ligue 1 McDonald’s: French top flight to be broadcast again in Spain on DAZN from the end of 2025-26

OTT platform DAZN has acquired from LFP Media the exclusive and full broadcasting rights for Ligue 1 McDonald's in Spain from the end of the 2025-26 season, the Ligue de Football Professionnel announced on 07/05/2026. "This marks the first time since the 2017-18 season that Spanish fans will…
Domain(s): Media
• Category(ies): Essentials Media, Professional leagues, Media, …
• Article # 440506
• Published on 07/05/26 at 16:30
©  RC Strasbourg Alsace
2025-26 Conference League/semi-final 2nd leg: head-to-head RC Strasbourg - Rayo Vallecano on 07/05/2026

With a turnover excluding transfers of €56m for the 2024-25 financial year, Rayo Vallecano de Madrid (LALIGA EA Sports) posted revenues 44% higher than those of RC Strasbourg Alsace (Ligue 1 McDonald's, €38.8m), as the two clubs prepare to face each other in the second leg of their 2025-26…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Finance, …
• Article # 440466
• Published on 07/05/26 at 16:00
©  adidas
2026 World Cup: Timothée Chalamet and Bad Bunny star in adidas brand film

adidas unveiled its “Backyard Legends” brand film dedicated to the 2026 World Cup, bringing together "icons of football, music and cinema," on 07/05/2026. The five-minute short film, "that turns neighborhood lore into a global football story," features French-American actor Timothée Chalamet…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 440449
• Published on 07/05/26 at 15:00
©  AS Monaco FC
Ligue 1 McDonald's: Bang & Olufsen (audio) extends as back shirt sponsor of AS Monaco (2026-2028)

Bang & Olufsen, a Danish manufacturer of audiovisual equipment, has extended as a premium partner and back shirt sponsor of AS Monaco FC (Ligue 1 McDonald's) for an additional two seasons (2026-2028), announced the club on 07/05/2026. Bang & Olufsen will continue to benefit from premium partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 440452
• Published on 07/05/26 at 14:00
©  Borussia Dortmund
Deal Tracker: Borussia Dortmund, TSG Hoffenheim, AFC… the latest sponsorship deals in football

• OBO Bettermann, an electrical equipment manufacturer, has extended its partnership with Borussia Dortmund (Bundesliga) to become a premium partner (3rd level) for the 2026-2030 cycle (four seasons). • Sparkasse Kraichgau, a regional German bank, has extended its partnership with TSG 1899…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 440369
• Published on 07/05/26 at 13:00
©  DFL
DFL: partnership with SAFA to strengthen ties between the Bundesliga and South Africa

Bundesliga Media, the DFL’s new sales and digital subsidiary, has signed a Memorandum of Understanding (MoU) with the South African Football Association (SAFA) "to reinforce their shared commitment to developing football talent and strengthening ties between Germany and South Africa," the Deutsche…
Domain(s): Public Authorities & Regulations
• Category(ies): Federations, Professional leagues, International development, …
• Article # 440421
• Published on 07/05/26 at 12:00
©  UEFA Champions League / X
2025-26 Champions League: best audience of the season for Bayern - Paris SG on Canal+ (3.31 million)

FC Bayern Munich (Bundesliga) - Paris Saint-Germain (Ligue 1 McDonald's) (1-1, 5-6 on aggregate), second leg of their 2025-26 Champions League semi-final, drew an average of 3.31 million viewers on the pay-TV channel Canal+ in France on Wednesday 06/05/2026 (kick-off at 21:00 CET), according to…
Domain(s): Media
• Category(ies): Essentials Media, Media, Media Audiences, …
• Article # 440407
• Published on 07/05/26 at 11:00
©  Formula One Group
Formula 1: Sky extends TV rights in the UK and Ireland through 2034 and in Italy until 2032

Sky has extended its exclusive broadcasting rights to the Formula 1 World Championship in the UK and Ireland until 2034, as well as in Italy until 2032, Formula One Group announced on 06/05/2026. The pay-TV operator had previously extended, in September 2022, its exclusive TV rights to the…
Domain(s): Media
• Category(ies): International authorities, Media, Rights Acquisitions, …
• Article # 440373
• Published on 07/05/26 at 10:00
©  LOSC Lille
LOSC Lille: 2026-27 season ticket prices stable, between €200 and €1,250

LOSC Lille have launched their 2026-27 season ticket campaign for the 17 Ligue 1 McDonald's matches at the Decathlon Arena - Stade Pierre-Mauroy (50,156 capacity) in Villeneuve d’Ascq (Nord, FRA) at prices stable compared with 2025-26, ranging from €200 to €1,250 (excluding discounts), on…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Marketing - Communication, …
• Article # 440351
• Published on 07/05/26 at 09:00