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©  Boss
Deal Tracker: Liverpool, US Soccer, UEFA, Inter Milan… the latest sponsorship deals in football

• Alibaba Group, a Chinese e-commerce company, has become a strategic partner of UEFA and will be an official sponsor of men's club competitions for the 2027-2033 cycle (six seasons), as well as a global sponsor of Euro 2028. • Socios.com, a blockchain and cryptocurrency platform owned by…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 442778
• Published on 29/05/26 at 16:31
©  UEFA Women's Champions League / X
2025-26 Women’s Champions League final: “strong audiences” for EBU members’ channels

FC Barcelona (Liga F Moeve) - OL Lyonnes (Arkema Première Ligue) (4-0), the final of the 2025-26 UEFA Women's Champions League, has recorded "strong audiences" on EBU Members' channels that broadcast the match in Europe, on Saturday 23 May 2026 (kick-off at 18:00 CET), the European Broadcasting…
Domain(s): Media
• Category(ies): Media, Media Audiences, Europe
• Article # 442753
• Published on 29/05/26 at 16:00
©  UEFA
2025-26 Champions League final: head-to-head Paris SG - Arsenal FC on Saturday 30 May 2026 in Budapest

With a turnover of €837m for the 2024-25 financial year, Paris Saint-Germain (Ligue 1 McDonald's) are ranked 4th in the Deloitte Money League 2026, compared with 7th place for Arsenal FC (Premier League) and its £691.5m (€820.9m as at 31/05/2025), as the two clubs prepare to face each other in the…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Ticketing, …
• Article # 442739
• Published on 29/05/26 at 15:30
©  AVFC
Aston Villa FC: 2026-27 season ticket prices between £703 and £997 (€811 to €1,150)

Aston Villa FC (Premier League) have launched their season ticket campaign for the 19 home matches of the 2026-27 Premier League season at Villa Park, with prices increased by 5% and ranging from £703 to £997 (€811 to €1,150, excluding concessions and hospitality), on 27 May 2026. Season ticket…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Marketing - Communication, …
• Article # 442716
• Published on 29/05/26 at 14:00
©  Pascale Venot
2026 World Cup: DoorDash, official supporter, launches its first-ever international brand campaign

DoorDash, an American meal delivery service, is activating its partnership with FIFA for the 2026 World Cup and unveiling “Deliver Us To Fútbol”, its first-ever international campaign highlighting its umbrella brand and its subsidiaries Deliveroo and Wolf, on 29 May 2026. This campaign is being…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Activation, …
• Article # 442705
• Published on 29/05/26 at 13:00
©  FIGC
Italy: FIGC cuts costs following failure to qualify for the 2026 World Cup

"Cleaning up the Italian Football Federation’s accounts through a new round of cost reductions, while maintaining the commitments and projects that have characterised the FIGC’s activity in recent years" is the objective of the revision to the federation’s 2026 economic and financial management…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Federations, Finance, …
• Article # 442665
• Published on 29/05/26 at 12:00
©  UEFA Champions League / X
2025-26 Champions League final: PSG-Arsenal to be broadcast on M6 and Canal+ in France, TNT in the UK

Paris Saint-Germain (Ligue 1 McDonald's) - Arsenal FC (Premier League), the final of the 2025-26 Champions League, will be broadcast live on TNT Sports' channels in the United Kingdom on Saturday 30 May 2026 (kick-off at 18:00 CET). TNT Sports holds the full and exclusive UK media rights to…
Domain(s): Media
• Category(ies): Essentials Media, Media, Rights Acquisitions, …
• Article # 442653
• Published on 29/05/26 at 11:00
©  D.R.
New Balance: James Frapwell (ex-Clarks) appointed head of marketing, global football

James Frapwell has been appointed head of marketing, global football at American sportswear company New Balance, he announced on LinkedIn on 28 May 2026. The British executive joins the manufacturer after 13 years with English footwear company Clarks. Across European Top 5, New Balance is the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Marketing - Communication
• Article # 442655
• Published on 29/05/26 at 10:00
©  SB29
Stade Brestois 29: 2026-27 season ticket prices stable, between €170 and €750

Stade Brestois 29 have launched their renewal campaign to attend the 17 matches of the 2026-27 Ligue 1 McDonald's at Stade Francis-Le-Blé (15,312 capacity) at prices stable compared with 2025-26 and ranging from €170 to €750 (excluding discounts and hospitality), on 26 May 2026. 2025-26 season…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Marketing - Communication, …
• Article # 442644
• Published on 29/05/26 at 09:00
©  RC Lens
Ligue 1 McDonald’s: Auchan (retail) extends as RC Lens main shirt sponsor for five seasons (2026-2031)

Auchan, a French retail company, has extended as RC Lens (Ligue 1 McDonald's) main shirt sponsor for five additional seasons (2026-2031), the club announced on 28 May 2026. The extension was negotiated by Sportfive. The company, headquartered in Villeneuve-d’Ascq, around 40 kilometres from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 442626
• Published on 28/05/26 at 18:12