Archives 2026 (page 37/196)

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©  Como 1907

Como 1907: Alex Rasmussen (ex-AC Milan and Scuderia Ferrari) appointed chief revenue officer

Alex Rasmussen has been appointed chief revenue officer (CRO) of Como 1907 (Serie A Enilive), the Italian club announced on 18 August 2026. "At Como 1907, Alex will lead the club’s commercial strategy, focusing on long-term partnerships and new opportunities for international growth," Como…
Domain(s): Clubs
• Category(ies): Clubs, Finance, Governance, …
• Article # 450828
• Published on
©  Cadbury

Premier League: Cadbury (confectionery) extends as partner of Arsenal and Tottenham Hotspur (2026-2029)

Cadbury, a chocolate bar brand belonging to the American confectionery company Mondelēz International, has extended its partnerships with Arsenal FC and Tottenham Hotspur FC for a further four seasons (2026-2030), the two Premier League clubs announced on 18 August 2026. The brand has been an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450794
• Published on
©  Arsenal FC

Sponsorship: major changes for Premier League clubs for the 2026-27 season

With eight clubs under contract, the same number as in 2025-26, adidas is the most represented equipment supplier among the nine brands supplying the 20 clubs that make up the 2026-27 Premier League. The German brand is ahead of its US rival Nike and Danish group Hummel, which supply three…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 450795
• Published on
©  Lega Serie B

Italy / Lega Serie B: Trenitalia (rail operator) official partner of Serie BKT for 3 seasons (2026-2029)

The Italian rail operator Trenitalia has become an official partner of Serie BKT for three seasons, covering the 2026-2029 cycle, the Lega Serie B announced on 17 August 2026. Under this agreement, the Intercity long-distance train service will serve as the "official train" of Serie BKT and…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 450793
• Published on
©  FC Inter Milan

2026-27 Serie A Enilive: all you need to know regarding broadcasting in Italy & internationally

The 2026-27 Serie A Enilive season kicks off on Saturday 22 August 2026 at 18:30 CET with two matches (FC Inter Milan - AC Monza and Udinese Calcio - Como 1907) broadcast in Italy on the OTT platform DAZN, which holds the rights to all the matches, including seven out of 10 exclusively, over the…
Domain(s): Media
• Category(ies): Essentials Media, Professional leagues, Media, …
• Article # 450574
• Published on
©  Nottingham Forest FC

Nottingham Forest FC: Marex (fintech) succeeds Bally's (gambling) as main shirt sponsor from 2026-27

Marex, a British company specialising in financial services, has become the main shirt sponsor of Nottingham Forest FC (Premier League) under a multi-year agreement from the 2026-27 season onwards, the club announced on 18 August 2026. As part of this partnership, Marex will benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450783
• Published on
©  D.R.

Esports Nations Cup 2026: inaugural edition in Riyadh postponed until 2027 due to regional uncertainty

The inaugural Esports Nations Cup (ENC), originally scheduled to take place in Riyadh, Saudi Arabia, from 2 to 29 November 2026, has been postponed until November 2027 because of "uncertainty created by the wider regional situation" linked to the war in the Middle East, the Esports Foundation, the…
Domain(s): Clubs
• Category(ies): International authorities, Event organisers, Geopolitics, …
• Article # 450760
• Published on
©  D.R.

Chelsea FC: Alex Smith (ex-TEAM Marketing) appointed director of partnerships

Alex Smith has joined Chelsea FC (Premier League) as director of partnerships, he announced on LinkedIn on 18 August 2026. He succeeds Daniel McEwan, who held the position from January 2025 to March 2026 before joining Cadillac Formula 1 Team as vice president, partnerships management…
Domain(s): Clubs
• Category(ies): Agencies, Clubs, Sponsors - Partners, …
• Article # 450770
• Published on
©  Leeds United FC

Premier League: KChat (instant messaging) sleeve sponsor of Leeds United FC for the 2026-27 season

KChat, an encrypted instant messaging platform hosted in Switzerland, has become the sleeve sponsor of Leeds United FC (Premier League) for the 2026-27 season, the club announced on 17 August 2026. This is the platform’s first sponsorship deal with a Premier League club. This partnership aims…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450767
• Published on
©  Nielsen

Women’s sports: 46 billion minutes watched in the US in 2025 (+71% vs 2022)

US audiences watched 46 billion minutes of women’s sports in 2025, up 71% compared with 2022, according to the study "More Fans, More Often: The Commercial & Cultural Evolution of Women & Sports," published by consultancy Nielsen on 13 August 2026. Nielsen’s measurement scope includes women’s…
Domain(s): Sponsors & Partners, Media
• Category(ies): International authorities, Professional leagues, Media, …
• Article # 450709
• Published on