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©  Deutscher Fussball Bund
Germany: Google (technology) expands DFB collaboration to sponsor the men’s national team from 2026

The American technology services company Google has expanded its collaboration with the Deutscher Fussball Bund to become an official sponsor of the German men's national team from 2026, the DFB announced on 28/04/2026. The American group has been an official partner of the women's national…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 439463
• Published on 28/04/26 at 16:00
©  FIFA
2026 World Cup: free fan zones and "special programming" in five New York boroughs during the competition

Zohran Mamdani, Mayor of New York City, Kathy Hochul, Governor of the State of New York, and the FIFA World Cup 2026 NYNJ Host Committee have announced a series of free fan events during the tournament on 27/04/2026. These events will offer 39 days of celebrations throughout the competition in…
Domain(s): Public Authorities & Regulations
• Category(ies): Local authorities, Authorities, Activation, …
• Article # 439438
• Published on 28/04/26 at 15:00
©  Chelsea FC
Premier League: Moët Hennessy (champagne, LVMH) official supplier of Chelsea FC from the 2025-26 season

Moët Hennessy, the wine and spirits division of the LVMH Group, has become an official supplier of Chelsea FC (Premier League) under a multi-year agreement starting from the 2025-26 season, the club announced on 28/04/2026. The partnership only covers the men's team. "Through the relationship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 439422
• Published on 28/04/26 at 14:00
©  RAI / TG3
Italy: Gianluca Rocchi, head of referee appointments since 2021, under investigation for "sports fraud"

Gianluca Rocchi, former international referee and head of referee appointments for Serie A, Serie B, the Coppa Italia Frecciarossa and the EA Sports FC Supercup since 03/07/2021, has been placed under investigation for alleged sports fraud in association, Milan prosecutor Maurizio Ascione…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Federations, Professional leagues, …
• Article # 439413
• Published on 28/04/26 at 13:00
©  Concacaf
2026 World Cup: a "Concacaf House" to launch in Vancouver at the end of April, then in Miami and New York

Concacaf is to launch a "Concacaf House" in Vancouver (British Columbia, Canada) from 26 to 30/04, on the sidelines of the 76th FIFA Congress, which will take place in the city on 30/04. This forms part of a series of activations rolled out in the run-up to the 2026 World Cup, the confederation…
Domain(s): Public Authorities & Regulations
• Category(ies): Federations, International authorities, Activation, …
• Article # 439397
• Published on 28/04/26 at 12:00
©     D.R.
Venezia FC: several agreements to strengthen commercial operations, merchandising and stadium project

Venezia FC (Serie BKT) has formalised a series of agreements aimed at improving the club’s commercial performance, developing its merchandising strategy and its plans for a new stadium, on 28/04/2026. The Italian side has brought in the sports and entertainment agency Elevate "to assist in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 439386
• Published on 28/04/26 at 11:05
©  US Soccer
US Soccer: Oura (smart ring) "official wearable" of the US national teams to enhance sporting performance

Oura, a Finnish health technology company, has become an official sponsor of US Soccer under a "long-term partnership" beginning in 2026, the body announced on 22/04/2026. This announcement comes ahead of the kick-off of the 2026 World Cup, which will be hosted by the United States (alongside…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 439377
• Published on 28/04/26 at 10:12
©  LALIGA
2025-26 LALIGA EA Sports: Matchday 32 attendance (28,241 spectators on average per game)

Matchday 32 of the 2025-26 LALIGA EA Sports season drew an average of 28,241 spectators per game, from Friday 24 to Monday 27/04/2026. The average stadium fill rate was 78.8%. Club Atlético de Madrid - Athletic Club (3-2) on Saturday 25/04 (kick-off at 21:00 CET) was the match that posted the…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 439370
• Published on 28/04/26 at 09:10
©  Premier League
Premier League: request submitted to UEFA to organise an international youth competition in 2026-27

The Premier League has submitted a request to UEFA for the authorisation to organise the 2026-27 Premier League International Cup, the European confederation announced on 24/04/2026. This competition, first launched in 2014-15 and held annually (except between 2019 and 2021 due to the Covid-19…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, International authorities, Professional leagues, …
• Article # 439345
• Published on 27/04/26 at 18:00
©  Lay's
2026 World Cup: Lay’s activates FIFA partnership with 40 flavours inspired by participating countries

Lay's has activated its partnership with FIFA and launched 40 limited‑edition potato chip flavours inspired by the countries of the teams competing in the 2026 World Cup, the PepsiCo brand announced on 21/04/2026. "70% of Americans say they bring Lay's when gathering to watch a big game or…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Activation, …
• Article # 439315
• Published on 27/04/26 at 17:00