Archives 2026 (page 50/196)

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©  Juventus FC

Deal Tracker: Juventus, Leeds United, Bayer Leverkusen, Betis… the latest sponsorship deals in football

• Felicia, a healthy food company, has become an official partner of Juventus FC (Serie A Enilive) starting from the 2026-27 season. • The Coca-Cola Company, an American drinks manufacturer, has extended, through its European subsidiary, as exclusive partner of SV Werder Bremen (Bundesliga…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 449919
• Published on
©  FIFA

FIFA Forward Enterprise project: "Nobody is selling football" (FIFA)

"FIFA Forward Enterprise (FFE) has been proposed solely to ensure that all FIFA Member Associations (MAs) have the opportunity to take meaningful ownership of the commercial opportunity of football in their respective countries, and that this does not come at the cost of either the spirit or the…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Federations, International authorities, …
• Article # 449891
• Published on
©  Concacaf

FIFA Forward Enterprise: after UEFA, Concacaf and its member associations reject the proposal

Concacaf and its 41 Member Associations have "rejected the proposal" by FIFA to establish a commercial company (“FIFA Forward Enterprise”) open to private investors to manage “FIFA’s commercial and event operations,” the Confederation of North, Central America and Caribbean Association Football…
Domain(s): Public Authorities & Regulations
• Category(ies): Federations, International authorities, Finance, …
• Article # 449879
• Published on
©  Borussia Dortmund

Bundesliga / 2.Bundesliga: record 21.4 million tickets sold by the 36 clubs in 2025-26

Germany’s 36 professional football clubs (18 in the Bundesliga and 18 in the 2.Bundesliga) sold a record total of 21.4 million tickets in 2025-26 (an average of 594,444 per club), announced the Bundesliga on 30 July 2026. The previous record had been set in 2024-25, with 20.9 million tickets sold…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Ticketing, Finance, …
• Article # 449860
• Published on
©  Paris FC

Paris FC: "It is high time to write a new chapter in French football governance" (Jean-Marc Gallot, CEO)

"We have an immense task ahead of us to transform the organisation of professional football in France. England turned the table upside down in 1992 with the creation of the Premier League. Thirty years later, we can see what it has become. It is high time to write a new chapter in French…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Professional leagues, …
• Article # 449829
• Published on
©  AS Roma

AS Roma: Dsquared2 (fashion) succeeds Fendi as official fashion partner from the 2026-27 season

Dsquared2, an Italian luxury ready-to-wear brand, will become the official fashion partner of AS Roma (Serie A Enilive) from the 2026-27 season under a multi-year partnership, the club announced on 29 July 2026. As the club’s Official Fashion Partner, Dsquared2 will exclusively provide the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449825
• Published on
©  FIFA

FIFA Forward Enterprise: UEFA and its 55 member associations threaten to boycott FIFA’s competitions

"As a result of today’s discussion, no UEFA national teams will participate in any FIFA competition for so long as these proposals remain alive, unless this proposal has been abandoned in its entirety and binding assurances have been given that FIFA will never again open its governance or…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, International authorities, Finance, …
• Article # 449854
• Published on
©  Juventus FC

EA SPORTS FC: two Juventus FC pre-season matches to be streamed on the FCM TV platform

EA SPORTS, an American video game publisher belonging to the Electronic Arts group, has activated its partnership with Juventus FC (Serie A Enilive) by streaming two of the Italian club's 2026-27 pre-season matches on the FCM TV platform of the EA SPORTS FC Mobile game, Juventus announced on 30…
Domain(s): Clubs, Media
• Category(ies): Clubs, Media, Sponsors - Partners, …
• Article # 449828
• Published on
©  FC Inter Milan

FC Inter Milan: investment plan dedicated to developing the sports infrastructure

FC Inter Milan (Serie A Enilive) announced an investment plan dedicated to developing its sports infrastructure at Appiano Gentile (north of Milan, Lombardy) with the aim of "strengthening the club’s long-term competitiveness," on 29 July 2026. The project concerns Inter’s training centres and…
Domain(s): Clubs
• Category(ies): Clubs, Stadiums, Italy
• Article # 449820
• Published on
©  RB Leipzig

Bundesliga: IC Markets (forex trading) sleeve sponsor of RB Leipzig for two seasons (2026-2028)

IC Markets, an Australian company specialising in forex trading, has become the sleeve sponsor of RB Leipzig (Bundesliga) for two seasons (2026-2028), the club announced on 30 July 2026. The brand has the status of exclusive sponsor, the highest level in the club's sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 449798
• Published on