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©  D.R.
Sponsorship: after LALIGA, Polymarket (prediction) also partners with Serie A in the United States

Lega Serie A has become the second European sports league to partner with Polymarket, a blockchain-based prediction platform that allows users to bet on future events, on 14 May 2026. This multi-year agreement covers the United States. The Italian league, which opened an office in New York in…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, International development, …
• Article # 441111
• Published on 15/05/26 at 12:00
©  OM
Ligue 1: Öko (filter bottles) extends as official partner of Olympique de Marseille until 2026-27

Öko Europe, a French manufacturer of filter bottles, has extended as official partner of Olympique de Marseille (Ligue 1 McDonald's) for a further season (2026-27), the club announced on 14 May 2026. Öko joined the third tier of the club’s sponsorship hierarchy on 20 December 2024 through an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 441095
• Published on 15/05/26 at 11:00
©  Real Madrid CF
2025-26 LALIGA EA Sports: Matchday 36 attendance (28,365 spectators on average per game)

Matchday 36 of the 2025-26 LALIGA EA Sports season drew an average of 28,365 spectators per game, from Tuesday 12 to Thursday 14 May 2026. The average stadium fill rate was 77.3%. Real Madrid CF - Real Oviedo (2-0), the last game of the matchday (kick-off at 21:30 CET), posted the highest…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 441105
• Published on 15/05/26 at 10:00
©  Arsenal FC
Premier League: Deel (HR solutions) succeeds Visit Rwanda as Arsenal FC sleeve sponsor from 2026-27

Deel, an American payroll management and HR solutions company, has extended its partnership with Arsenal FC (Premier League) to become the club’s sleeve sponsor from the 2026-27 season as part of a multi-year agreement, Arsenal announced on 14 May 2026. The company, which became the club’s…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 441097
• Published on 15/05/26 at 09:00
©  UEFA
UEFA: a partnership with Haleon (health) to improve management of sports injuries

Haleon, a British healthcare company, has become an official partner of UEFA under a multi-year agreement from 2026, UEFA announced on 13 May 2026. This is the European confederation's first partnership in the "medical health" category. "Through scientific collaboration and knowledge exchange…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 441064
• Published on 13/05/26 at 18:00
©  Torino FC
Deal Tracker: Torino FC, FSV Mainz, Watford FC… the latest sponsorship deals in football

• La Molisana, an Italian pasta brand, has become an official supplier of Torino FC (Serie A Enilive) from the 2026-27 season. • iDM Energiesysteme, an Austrian heat pump specialist, has extended as sleeve sponsor of FSV Mainz 05 (Bundesliga) until 2028-29. • Boxt, a British e-commerce…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 441060
• Published on 13/05/26 at 17:00
©  Manchester City FC
Manchester City: opening of new women’s team training facility (£10m)

Manchester City FC (Premier League) have opened a new training facility dedicated to their women’s team (Barclays Women's Super League) at the club’s training centre, the “City Football Academy,” MCFC announced on 13 May 2026. The project, worth a total of £10m (€12m), "marks a milestone moment…
Domain(s): Clubs
• Category(ies): Clubs, Women’s Sports, Stadiums, …
• Article # 441027
• Published on 13/05/26 at 16:00
©  LFP
France/Ligue 3: multiple innovations for the new professional league launched by the FFF in 2026-27

The French Football Federation will implement several innovations in Ligue 3, the new professional league that will replace National 1 from the 2026-27 season onwards, the FFF announced on 12 May 2026. Among these innovations: • Broadcasting on LFP Media’s Ligue 1+ platform with a featured…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Federations, Professional leagues, …
• Article # 441006
• Published on 13/05/26 at 15:00
©  CAF
AFCON 2027 in Kenya, Uganda and Tanzania: "It will be a huge success" (Patrice Motsepe, CAF)

"Thanks to your leadership and the collaboration of CAF, we have made significant progress and this AFCON will be a huge success," Patrice Motsepe (RSA), president of Confédération Africaine de Football, said during the signing ceremony of the “Joint Resolution” with representatives of the three…
Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Finance, Geopolitics, …
• Article # 440996
• Published on 13/05/26 at 14:00
©  D.R.
Transfers: Brazil, the biggest exporter of players in 2025-26, ahead of France and Argentina (CIES)

With 1,455 expatriate players in the 135 professional leagues included in the sample, Brazil is the country exporting the most football players in 2025-26, ahead of France (1,275 players) and Argentina (1,016), according to the CIES Football Observatory’s weekly report published on 13 May…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Clubs, Federations, …
• Article # 440984
• Published on 13/05/26 at 13:00