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©  D.R.
Germany/DFB: partnership with Two Circles to optimise sponsorship strategy

The Deutscher Fussball Bund has entered into a partnership with British data-driven consulting, sales and marketing agency Two Circles to deploy its ”KORE Sponsorship & Partner Engagement” platform, dedicated to "data-led decision-making and aimed at streamlining commercial operations," announced…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, Agencies, …
• Article # 428979
• Published on 03/02/26 at 16:00
©  VfB Stuttgart
VfB Stuttgart: Karsten Petry appointed chief marketing and sales officer from July 2026

The supervisory board of VfB Stuttgart (Bundesliga) has appointed Karsten Petry as chief marketing and sales officer, effective from 01/07, announced the club on 03/02/2026. He will succeed Rouven Kasper, who left Stuttgart on 01/01/2026 to join FC Bayern Munich as a member of the board of…
Domain(s): Clubs
• Category(ies): Clubs, Finance, Marketing - Communication, …
• Article # 428966
• Published on 03/02/26 at 15:00
©  Manchester United FC
2025-26 Premier League: Matchday 24 attendance (45,167 spectators on average per game)

Matchday 24 of the 2025-26 Premier League season drew an average of 45,167 spectators per game, from Saturday 31/01 to Monday 02/02/2026. The average stadium fill rate was 97.5%. Manchester United FC - Fulham FC (3-2), on Sunday 01/02 (kick-off at 15:00 CET), was the match that posted the…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 428943
• Published on 03/02/26 at 14:00
©  DFB
Germany/DFB: record average revenues of €19.7m (+15%) for the 17 first teams in the 3.Liga in 2024-25

The 17 clubs whose first teams competed in the 3.Liga in 2024-25 recorded total revenues of €334.8m (up 14.8% on 2023-24, €291.61m), a record average of €19.7m, according to the Deutscher Fussball Bund, which is responsible for the competition, in its annual report dedicated to the 2024-25…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Clubs, …
• Article # 428924
• Published on 03/02/26 at 13:00
©  FIFA
FIFA/Women’s Champions Cup: “A new era for women's club football” (Gianni Infantino)

"We witnessed an absolutely incredible final for the first edition of the FIFA Women’s Champions Cup. Congratulations to Arsenal Women (Barclays Women's Super League), the first women’s intercontinental club champions and the first to lift this historic trophy. What a match. We are entering a new…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, International authorities, Media Audiences, …
• Article # 428902
• Published on 03/02/26 at 12:00
©  Real Madrid CF
2025-26 LALIGA EA Sports: Matchday 22 attendance (31,781 spectators on average per game)

Matchday 22 of the 2025-26 LALIGA EA Sports season drew an average of 31,781 spectators per game, from Friday 30/01 to Monday 02/02/2026. The average stadium fill rate was 79.4%. Real Madrid CF - Rayo Vallecano de Madrid (2-1) on Sunday 01/02 (kick-off at 14:00 CET), was the match that posted…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 428898
• Published on 03/02/26 at 11:00
©  D.R.
TV rights: $14.2bn spent by streaming platforms in 2026 including $3.8bn by Prime Video (Ampere Analysis)

Spending by streaming platforms on sports rights is expected to reach $14.2bn (€11.98bn) in 2026 (based on agreements signed at the time of publication), according to the study “The year in sport: six key trends for 2026,” published by British research firm Ampere Analysis in January…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Digital, …
• Article # 428873
• Published on 03/02/26 at 10:00
©  NFL
NFL: first regular season game to be played in France in 2026, at Stade de France

The National Football League will stage a 2026 regular season game at Stade de France (80,000 capacity, Saint-Denis), announced the North American league on 02/02/2026. This will be the first NFL regular season game ever played in France. The game will be organised in partnership with GL…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Clubs, …
• Article # 428855
• Published on 03/02/26 at 09:00
©  MUFC
United Kingdom: a record 79.4 million cumulated attendance for professional sport in 2025

A record 79.4 million spectators attended professional sporting events in the United Kingdom in 2025, according to a study by the UK-based consultancy, sales and data-driven marketing agency Two Circles, published on 27/01/2026. This figure represents an increase of 1.67 million spectators…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Federations, Professional leagues, …
• Article # 428824
• Published on 02/02/26 at 18:00
©  CAF
AFCON 2025: "Deeply disappointed by the unacceptable incidents during the final" (P. Motsepe, CAF)

"I was deeply disappointed by the unacceptable incidents that occurred during the final of the TotalEnergies CAF Africa Cup of Nations Morocco 2025. I am absolutely determined, together with the CAF executive committee and the presidents of the CAF member associations, who represent 54 African…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, International authorities, Refereeing, …
• Article # 428761
• Published on 02/02/26 at 17:00