Archives 2026 (page 55/196)

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Toulouse FC: Winamax (betting) becomes official partner and back shirt sponsor for 3 seasons (2026-2029)

French sports betting operator Winamax has become an official partner of Toulouse FC (Ligue 1 McDonald’s) for three seasons (2026-2029), the club announced on 24 July 2026. The agreement was negotiated by Sportfive, the international sports marketing agency that has served as Toulouse FC’s…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449284
• Published on
©  Real Betis Balompié

LALIGA EA Sports: Ebury (fintech) official partner of Real Betis Balompié for two seasons (2026-2028)

Ebury, a UK-based fintech company providing financial solutions for businesses, has become an official partner of Real Betis Balompié (LALIGA EA Sports) for two seasons (2026-2028), the Spanish club announced on 24 July 2026. "As part of this collaboration, Ebury will have a presence across the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449281
• Published on
©  FIFA

2026 World Cup: 1.2 trillion views on TikTok for content related to the tournament

Content related to the 2026 FIFA World Cup generated 1.2 trillion views on TikTok globally, according to internal data released by the social media platform on 23 July 2026. Among other figures also released by TikTok: • 28 billion views generated on the @fifaworldcup account during the…
Domain(s): Media
• Category(ies): Essentials Media, Media, Media Audiences, …
• Article # 449242
• Published on
©  Udinese Calcio

Udinese Calcio: Crich (bakery) extends as training kit sponsor for two seasons (2026-2028)

Crich, an Italian biscuit and bakery products brand, has extended as Udinese Calcio’s (Serie A Enilive) training kit sponsor for a further two seasons (2026-2028), the club announced on 23/07/2026. The company became the Udine club’s first training kit sponsor during the 2025-26 season. "The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449244
• Published on
©  Aston Villa FC

Premier League: Betano (sports betting) becomes Aston Villa’s sleeve sponsor from 2026-27

Betano, the sports betting brand of Greek group Kaizen Gaming, has extended its partnership with Aston Villa FC (Premier League) and will become the club’s sleeve sponsor from the 2026-27 season, Aston Villa announced on 23 July 2026. The bookmaker retains its status as a principal partner …
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 449226
• Published on
©  Real Betis Balompié

Deal Tracker: Real Betis, CA Osasuna, Bologna FC, Parma Calcio… the latest sponsorship deals in football

• Ebury, a UK fintech offering financial solutions for businesses, has become an official partner of Real Betis Balompié (LALIGA EA Sports) for two seasons (2026-2028). • BGame, a digital media platform specialising in sports and entertainment, has become a top sponsor of Bologna FC 1909 (Serie…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 449206
• Published on
©  Juventus FC

Serie A Enilive: bet365 becomes official partner of Juventus FC from 2026-27

British sports betting operator bet365, through its live sports scores platform bet365 Scores, has become an official partner of Juventus FC (Serie A Enilive) from the 2026-27 season, the club announced on 23 July 2026. "Through bet365 Scores, users will be able to follow their favourite team…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449215
• Published on
©  Los Angeles Lakers

Los Angeles Lakers: Albert (finance) replaces Bibigo (prepared meals) as jersey patch sponsor ($30m/year)

Albert, a personal finance app, has become the Los Angeles Lakers' (NBA) jersey patch sponsor from the 2026-27 season, the California franchise announced on 17 July 2026. The sponsorship is reportedly worth $30m (€26m) per year, according to US media outlet ESPN. Albert succeeds South Korean…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449208
• Published on
©  RC Strasbourg Alsace

RC Strasbourg Alsace: Winamax (betting) extends as sole main shirt sponsor for two seasons (2026-2028)

French sports betting operator Winamax has extended as main shirt sponsor of RC Strasbourg Alsace (Ligue 1 McDonald's) for a further two seasons, covering the 2026-2028 cycle, the club announced on 23 July 2026. • Winamax was already the main sponsor of RCSA over the 2020-2026 period, but only…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449191
• Published on
©  ESTAC Troyes

ESTAC Troyes: Etihad Airways to replace Groupe Amplitude (car sales) as main shirt sponsor from 2026-27

Emirati airline Etihad Airways has become the main shirt sponsor of ESTAC Troyes, promoted to Ligue 1 McDonald's, under a multi-year agreement from the 2026-27 season onwards, the club announced on 23 July 2026. Etihad Airways takes over from Groupe Amplitude (online car sales), which had been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449186
• Published on