Archives 2026 (page 52/210)

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©  Brentford FC

Brentford FC: Hollywoodbets (betting), main shirt sponsor over 2021-2026, extends without kit visibility

Hollywoodbets, a South African sports betting operator, has extended as official partner of Brentford FC (Premier League) for a further five seasons, over the 2026-2031 cycle, the club announced on 14 August 2026. The brand was previously Brentford’s main shirt sponsor (over the 2021-2026…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Investment - Shareholding, …
• Article # 450706
• Published on
©  DFB

DFB: new brand identity rolled out across Germany’s three cups (men’s, women’s and youth)

The Deutscher Fussball Bund has unveiled a new brand identity and logos across its three German cups (DFB-Pokal) — men’s, women’s and youth competitions — with the aim of "establishing a stronger presence in the digital space of young supporters," the DFB announced on 13 August 2026. This new…
Domain(s): Public Authorities & Regulations
• Category(ies): Federations, Digital, Marketing - Communication, …
• Article # 450695
• Published on
©  FC Bayern Munich

FC Bayern: Miele (home appliances) extends partnership through 2028-29 with culinary activations

Miele, a German home appliance manufacturer, has extended as official partner of FC Bayern Munich (Bundesliga) for a further three seasons, until 2028-29, the club announced on 14 August 2026. The German brand, which has been a sponsor of the German club since the 2020-21 season, continues to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 450692
• Published on
©  EFL

Sky Bet League One: "The PFA's decision risks becoming the wrong fight at the wrong time" (T. Birch, EFL)

"The PFA’s decision to launch legal action against the English Football League over changes to Sky Bet League One’s Squad Cost Management Protocol (SCMP) risks becoming the wrong fight at the wrong time," Trevor Birch, chief executive of the EFL, said in a statement published on the English…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Clubs, Professional leagues, …
• Article # 450662
• Published on
©  Premier League

2026-27 Premier League: all you need to know regarding broadcasting in the UK & internationally

Arsenal FC - Coventry City FC, the first game of the 2026-27 Premier League season, scheduled for Friday 21 August 2026 (kick-off at 20:00 GMT, 21:00 CET), will be broadcast on the channels of the pay-TV group Sky in the UK. Sky, TNT Sports (pay-TV) and the BBC (public-TV) are the domestic…
Domain(s): Media
• Category(ies): Essentials Media, Professional leagues, Media, …
• Article # 450536
• Published on
©  Olympique Lyonnais

Ligue 1 McDonald's: Winamax (sports betting) back shirt sponsor of Olympique Lyonnais (2026-2029)

French sports betting operator Winamax has become a major partner (2nd level) and back shirt sponsor of Olympique Lyonnais (Ligue 1 McDonald's) for three seasons (2026-2029), the club announced on 14 August 2026. The agreement was negotiated by Sportfive, OL’s exclusive commercial agency. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450621
• Published on
©  QPR

Liverpool FC: 1892 Holdings, a consortium led by Amit Bhatia (ex-QPR), becomes minority shareholder

Fenway Sports Group (FSG), the American owner of Liverpool FC (Premier League), "has entered into a definitive agreement for the sale of a minority equity stake in the club to 1892 Holdings, a consortium led and managed by Amit Bhatia that brings together investors including Bhatia himself, funds…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Investment funds, …
• Article # 450615
• Published on
©  FOM

Formula 1: Disney extends licensing agreement through 2028 and expands it to Cars franchise

The Walt Disney Company has extended its licensing agreement with Formula One Management (FOM) through the end of the 2028 season and expanded it to Disney and Pixar’s Cars franchise, Formula One Group announced on 13 August 2026. The extension adds one season to the original agreement and expands…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Rights Acquisitions, …
• Article # 450598
• Published on
©  News Tank

Weekly News Extra (10 to 14 August 2026)

• US Soccer, Canada Soccer, the Caribbean Football Union (CFU) and the Central American Football Union (UNCAF) have joined "their counterparts around the world" in calling for significant changes aimed at strengthening FIFA’s governance, transparency and accountability. • US investment fund…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Associations, Clubs, …
• Article # 450601
• Published on
©  Zack Nani / X

2026-27 Saudi League: TV rights renewed by Zack Nani in France, with coverage extended to Canada

Zack Nani has renewed the broadcasting rights from IMG via his company Zack Nani Prod to the Roshn Saudi League in France and acquired the rights in Canada for his Twitch and YouTube channels in the 2026-27 season, the content creator announced on 14 August 2026. He had acquired these rights…
Domain(s): Media
• Category(ies): Professional leagues, Media, Rights Acquisitions, …
• Article # 450592
• Published on