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©  Cádiz CF
Cádiz CF: JP Financial (bank) title sponsor of the JP Financial Stadium for five seasons (2026-2031)

JP Financial, a Spanish investment and financial planning consultancy, has entered into a strategic partnership with Cádiz CF (LALIGA Hypermotion) to become the title sponsor of the Estadio Nuevo Mirandilla (20,724 capacity) announced the club on 02/03/2026. The venue has therefore been renamed…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 432718
• Published on 04/03/26 at 12:20
©  Atlético de Madrid / X
2025-26 Copa del Rey Mapfre: 4.44 million viewers for Barça - Atlético on RTVE and Movistar in Spain

FC Barcelona (LALIGA EA Sports) - Club Atlético de Madrid (LALIGA EA Sports) (3-0, 3-4 on aggregate), second leg in the semi-finals of the 2025-26 Copa del Rey Mapfre, drew an average of 4.03 million viewers on public TV channel La 1 (RTVE) in Spain on Tuesday 03/03/2026 (kick-off at 21:00 CET)…
Domain(s): Media
• Category(ies): Media, Media Audiences, Spain
• Article # 432733
• Published on 04/03/26 at 11:20
©  Formula One Group
Formula One Group: partnership extended with Salesforce (CRM) until 2030 and launch of an AI assistant

Salesforce, a US-based CRM software company, has extended as global partner of Formula One Group for a further five seasons (2026-2030), announced the body on 03/03/2026. Both parties have been linked since the 2022 season, under an agreement worth an estimated €27.2m per year over the 2022-2025…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Event organisers, Digital, …
• Article # 432705
• Published on 04/03/26 at 10:20
©  Manchester City FC / X
European Top 5/social media (March 2026): 49.2 million new followers for the 96 clubs in three months

• The clubs in European Top 5 leagues registered 49.2 million new followers in December 2025, January and February 2026, bringing their total number of followers to 3.19 billion on Facebook, Instagram, TikTok and X. • Real Madrid CF (LALIGA EA Sports) is the club with the most followers with…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, International development, …
• Article # 432692
• Published on 04/03/26 at 09:20
©  Deutsche Fußball Liga
Germany: all DFL structures to be renamed Bundesliga from 2026-27 for a more coherent brand identity

The Deutsche Fußball Liga (DFL) has agreed to align the name of its association, DFL e.V., and its company DFL GmbH (a wholly-owned subsidiary of the former since 01/07/2001) with that of its flagship competition. Both entities will therefore be renamed Bundesliga e.V. and Bundesliga GmbH…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Professional leagues, Marketing - Communication, …
• Article # 432661
• Published on 03/03/26 at 18:45
©  D.R.
2025-26 Serie A Enilive: Matchday 27 attendance (24,863 spectators on average per game)

Matchday 27 of the 2025-26 Serie A Enilive season drew an average of 24,863 spectators per game, from Friday 27/02 to Monday 02/03/2026. The average stadium fill rate was 77.2%. FC Inter Milan - Genoa CFC (2-0), on Saturday 28/02 (kick-off at 20:45 CET), was the match that posted the highest…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 432649
• Published on 03/03/26 at 18:00
©  AS Monaco FC
Ligue 1 McDonald's: corruption investigation opened into partnership between AS Monaco and DR Congo

A preliminary investigation has been opened by the Monaco public prosecutor's office into the sponsorship agreement between AS Monaco FC (Ligue 1 McDonald's) and the Ministry of Sports and Leisure of the Democratic Republic of Congo (via its tourism brand R.D.Congo Cœur de l'Afrique), confirmed…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 432621
• Published on 03/03/26 at 17:00
©  MUFC
2025-26 Premier League: Matchday 28 attendance (40,438 spectators on average per game)

Matchday 28 of the 2025-26 Premier League season drew an average of 40,438 spectators per game, from Friday 27/02 to Sunday 01/03/2026. The average stadium fill rate was 98.1%. Manchester United FC - Crystal Palace FC (2-1), on Sunday 01/03 (kick-off at 15:00 CET), was the match that posted the…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 432610
• Published on 03/03/26 at 16:00
©  D.R.
Euroleague/financial fair play: thresholds adjusted following a 14% increase in club revenues

Euroleague Basketball has updated the thresholds of its financial fair play regulations as of the 2026-27 season, announced the body on 27/02/2026. These Competitive Balance Standards (CBS), introduced in 2025-26 to "ensure balanced remuneration levels," are based on the average revenue of…
Domain(s): Clubs
• Category(ies): Clubs, Authorities, International authorities, …
• Article # 432600
• Published on 03/03/26 at 15:00
©  D.R.
United States: MLS to allow back-of-shirt sponsorship for franchises following the 2026 All-Star Game

The Major League Soccer will allow its franchises to market their back-of-shirt sponsorship space after the 2026 All-Star Game (to be held on 29/07), as confirmed by Carter Ladd, chief revenue officer of the MLS, in an interview with the American website Sportico on 26/02/2026. MLS jerseys will…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Professional leagues, Sponsors - Partners, …
• Article # 432407
• Published on 03/03/26 at 13:00