Archives 2026 (page 40/196)

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©  CA Osasuna

Deal Tracker: CA Osasuna, Borussia Dortmund, Brentford FC… the latest sponsorship deals in football

• Kuwait Technology College, a higher education institution based in Kuwait City, the capital of Kuwait, has extended its partnership with Club Atletico Osasuna (LALIGA EA Sports) to become the club’s back shirt sponsor for three seasons (2026-2029). • The beer brands Guinness (IRL) and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 450575
• Published on
©  Como 1907

Como 1907: Canva (design) becomes "official creative partner", enables fans to design signs & merchandise

Canva, an Australian online graphic design platform, has become an official partner of Como 1907 (Serie A Enilive) for the 2026-27 season, the club announced on 13 August 2026. This is the brand’s first sponsorship agreement with a European football club. As part of this partnership, templates…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450557
• Published on
©  Real Madrid CF

Sponsorship: major changes for LALIGA EA Sports clubs for the 2026-27 season

With four clubs under contract, Nike is the most represented equipment supplier among the 10 brands engaged with the 20 clubs making up the 2026-27 LALIGA EA Sports (compared with nine brands in 2025-26). The US group is ahead of Hummel, Joma and Macron, which supply three clubs each. Three…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 450501
• Published on
©  D.R.

Sky Bet League One: complaint filed by the PFA (players’ union) over EFL’s new squad cost rules

"The PFA have begun High Court proceedings in relation to new wage restriction rules brought in by the EFL this (2026-27) season in Sky Bet League One," the English professional players’ union announced on 11 August 2026. Under these new regulations, introduced by the EFL on 15 May 2026 and…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Clubs, Professional leagues, …
• Article # 450558
• Published on
©  Manchester City FC

Premier League: Trendyol (e-commerce) global partner of Manchester City FC from the 2026-27 season

Trendyol, a Turkish e-commerce platform, has become a global partner of Manchester City FC (Premier League) from the 2026-27 season onwards, the club announced on 13 August 2026. Under this agreement, the brand becomes the Manchester club’s "official e-commerce platform" and ranks second in its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450553
• Published on
©  Bundeskartellamt

Germany / competition law: "No fundamental concerns regarding the 50+1 rule" (Bundeskartellamt)

"Taking into account the case law of the Court of Justice of the European Union relating to the application of competition law to sport, the Bundeskartellamt has concluded that it has no fundamental concerns regarding the 50+1 rule. Although the rule restricts economic competition for investment…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Clubs, Authorities, …
• Article # 450542
• Published on
©  BA

Spain: partnership between Baskonia Alavés and The Clever Soccer, a youth football academy

The Clever Soccer, an academy specialising in the training and development of young footballers, has become an international partner of Baskonia Alavés, a multi-sports group based in the Spanish Basque Country and owner of Deportivo Alavés (LALIGA EA Sports), the Spanish group announced on 11…
Domain(s): Clubs
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 450541
• Published on
©  LALIGA

LALIGA EA Sports: LALIGA "first national football competition" to use the connected ball from 2026-27

LALIGA will deploy the "Connected Ball" technology for LALIGA EA Sports matches from the 2026-27 season, becoming "the first national football competition to roll out this technology across all its matches," the Spanish league announced on 12 August 2026. This initiative is being launched in…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities, Professional leagues, Sponsors - Partners, …
• Article # 450529
• Published on
©  D.R.

NBA: Los Angeles Lakers acquired by Josh Kushner and Bob Iger for record $12.5bn (press)

Josh Kushner, founder of the US venture capital firm Thrive Capital, and Bob Iger, former CEO of The Walt Disney Company, are acquiring the Los Angeles Lakers (NBA) from Mark Walter, chairman of the US investment fund TWG Global, ESPN reported on 12 August 2026, citing several sources familiar…
Domain(s): Clubs
• Category(ies): Clubs, Investment - Shareholding, North America
• Article # 450530
• Published on
©  Venezia FC

Serie A Enilive: PokerStarsNews (infotainment) sleeve sponsor of promoted side Venezia FC in 2026-27

PokerStarsNews, the dedicated news and content platform of online poker, casino and sports betting operator PokerStars, has become the sleeve sponsor of Venezia FC (promoted to the Serie A Enilive) for the 2026-27 season, the club announced on 12 August 2026. The agremeent also covers the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450526
• Published on