Archives 2026 (page 38/196)

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©  Como 1907

Como 1907: Uber (VTC) back shirt sponsor for two seasons (2026-2028), partnership extended until 2029-30

Uber, the American ride-hailing app, has extended its partnership with Como 1907 (Serie A Enilive) for a further four seasons (2026-2030), the club announced on 17 August 2026. Under this agreement, the brand will feature as back shirt sponsor for the 2026-2028 period (two seasons). Uber had…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450740
• Published on
©  Elche CF

2026-27 LALIGA EA Sports: 235,000 viewers for RCD La Coruña - Elche CF on DAZN LALIGA

Real Club Deportivo de La Coruña - Elche CF (1-1), on Matchday 1 of the 2026-27 LALIGA EA Sports, drew an average of 235,000 viewers on the pay-TV channel DAZN LALIGA in Spain, on Monday 17 August 2026 (kick-off at 21:00 CET), according to data from the audience measurement institute…
Domain(s): Media
• Category(ies): Media, Media Audiences, Spain
• Article # 450755
• Published on
©  FIFA

FIFA: Kevin Lamour, COO since 1 November 2024, dismissed 17 days after opposing FFE project

"FIFA can confirm that the working relationship between FIFA and Kevin Lamour as FIFA’s chief operating officer has ended on 17 August 2026," a spokesperson for the international federation said in a statement sent to several media outlets, including News Tank, on the same day. The Franco-Swiss…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, International authorities, Governance, …
• Article # 450736
• Published on
©  Arsenal FC

2026-27 Premier League: all you need to know about the 20 clubs in the English top flight

Arsenal FC, 2025-26 Premier League champions, will defend their title from Friday 21 August 2026, when the 2026-27 season kicks off. Manchester City FC, who finished second behind the Gunners in 2025-26, Manchester United FC (3rd), Aston Villa FC (4th, also winners of the 2025-26 Europa League…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Professional leagues, …
• Article # 450178
• Published on
©  YT

Serie A Enilive: Yokohama Tyres official partner of Juventus FC from the 2026-27 season

Yokohama Tyres, a Japanese tyre brand, has become an official partner of Juventus FC (Serie A Enilive) from the 2026-27 season as part of a multi-year agreement, the club announced on 17 August 2026. The tyre manufacturer ranks fourth in Juventus’ sponsorship hierarchy, alongside 15 other…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450716
• Published on
©  D.R.

Premier League: Google (via Pixel and Gemini) extends as partner of Arsenal and Liverpool from 2026-27

The American technology services company Google has extended as an official partner of Liverpool FC and Arsenal FC from the 2026-27 season onwards, the two Premier League clubs announced on 17 August 2026. Google has been a partner of the two English clubs since the 2023-24 season, initially…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 450718
• Published on
©  Brentford FC

Brentford FC: Hollywoodbets (betting), main shirt sponsor over 2021-2026, extends without kit visibility

Hollywoodbets, a South African sports betting operator, has extended as official partner of Brentford FC (Premier League) for a further five seasons, over the 2026-2031 cycle, the club announced on 14 August 2026. The brand was previously Brentford’s main shirt sponsor (over the 2021-2026…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Investment - Shareholding, …
• Article # 450706
• Published on
©  DFB

DFB: new brand identity rolled out across Germany’s three cups (men’s, women’s and youth)

The Deutscher Fussball Bund has unveiled a new brand identity and logos across its three German cups (DFB-Pokal) — men’s, women’s and youth competitions — with the aim of "establishing a stronger presence in the digital space of young supporters," the DFB announced on 13 August 2026. This new…
Domain(s): Public Authorities & Regulations
• Category(ies): Federations, Digital, Marketing - Communication, …
• Article # 450695
• Published on
©  FC Bayern Munich

FC Bayern: Miele (home appliances) extends partnership through 2028-29 with culinary activations

Miele, a German home appliance manufacturer, has extended as official partner of FC Bayern Munich (Bundesliga) for a further three seasons, until 2028-29, the club announced on 14 August 2026. The German brand, which has been a sponsor of the German club since the 2020-21 season, continues to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 450692
• Published on
©  EFL

Sky Bet League One: "The PFA's decision risks becoming the wrong fight at the wrong time" (T. Birch, EFL)

"The PFA’s decision to launch legal action against the English Football League over changes to Sky Bet League One’s Squad Cost Management Protocol (SCMP) risks becoming the wrong fight at the wrong time," Trevor Birch, chief executive of the EFL, said in a statement published on the English…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Clubs, Professional leagues, …
• Article # 450662
• Published on