Archives 2026 (page 34/210)

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©  FC Bayern Munich

FC Bayern: partnership with Wonderful (AI) to enhance the fan experience on matchdays

FC Bayern Munich (Bundesliga) has entered into a partnership with Wonderful, a company specialising in artificial intelligence solutions for businesses, to implement AI "across its operations, beginning with selected fan services," the club announced on 9 September 2026. The Israeli company has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 453102
• Published on
©  D.R.

Mediapro to be renamed Imagina from 2027, EBITDA growth of between 50% and 60% in 2026

Mediapro will change its name to “Imagina” from 1 January 2027, the audiovisual group announced on 9 September 2026. Mediapro will thus adopt the identity of its current holding company, Imagina Media Audiovisual. The latter was created in 2006 following the merger of Mediapro and Globomedia…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Media Audiences, …
• Article # 453078
• Published on
©  IOC

IOC: adidas becomes official kit supplier for the Refugee Olympic Team until the LA 2028 Olympic Games

adidas has become the official kit supplier of the Refugee Olympic Team until the Los Angeles 2028 Olympic Games, the IOC announced on 8 September 2026. The agreement with the Olympic Refuge Foundation (ORF, established in 2017 and acting in the role of a traditional National Olympic Committee…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, International authorities, Sponsors - Partners, …
• Article # 453024
• Published on
©  UEFA Champions League / X

2026-27 Champions League: PSG - Slovan Bratislava watched by 1.37 million viewers on Canal+

Paris Saint-Germain (Ligue 1 McDonald's) - ŠK Slovan Bratislava (SVK) (6-1), on Matchday 1 of the league phase of the 2026-27 Champions League, drew an average of 1.37 million viewers on the pay-TV channel Canal+ in France, on Wednesday 9 September 2026 (kick-off at 21:00 CET), according to data…
Domain(s): Media
• Category(ies): Media, Media Audiences, Spain, …
• Article # 453041
• Published on
©  FIGC

Italy: "Our football must once again earn respect and consideration" (Giovanni Malago, FIGC)

"Our football must once again earn respect and consideration. Now is the time to step up a gear, all together," Giovanni Malago, president of the FIGC, said at the Lega Serie B general assembly in Milan (ITA) on 9 September 2026. "We must invest in young players and give ourselves the means to…
Domain(s): Public Authorities & Regulations
• Category(ies): Federations, Professional leagues, Governance, …
• Article # 453017
• Published on
©  Puma

Puma: Steve Cecchini (ex-Nike) appointed senior vice president sports marketing

Steve Cecchini has been appointed senior vice president sports marketing at Puma with effect from 1 October 2026, the German sportswear manufacturer announced on 9 September 2026. "Steve brings years of experience building impactful partnerships and creating winning strategies across product…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Marketing - Communication
• Article # 452958
• Published on
©  UEFA

UEFA: new centralised VAR centre in Nyon (Switzerland) to support more than 220 matches per season

UEFA inaugurated its new VAR centre at its headquarters in Nyon (Switzerland) on Tuesday 8 September 2026, just a few hours before Matchday 1 of the league phase of the 2026-27 Champions League, notably in the presence of its president Aleksander Čeferin, deputy general secretary Giorgio Marchetti…
Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Refereeing, Game - pitch, …
• Article # 452945
• Published on
©  London City Lionesses

UK / Barclays WSL: Nike becomes both kit supplier and main shirt sponsor of London City Lionesses

London City Lionesses, the only Barclays Women’s Super League club independent from a men’s team, have extended their partnership with Nike, which becomes the club’s main shirt sponsor while retaining its status as kit supplier, the club, owned by Kynisca Sports International Ltd, a multi-team…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 452938
• Published on
©  Crystal Palace FC

Crystal Palace: launch of individual sponsorship offer for women’s players (£1,000 per season)

Crystal Palace FC is offering companies the opportunity to sponsor individual players from its women’s team (Barclays Women's Super League) for £1,000 (€1,163) for the 2026-27 season, the club announced on 8 September 2026. The sponsorship package notably includes the display of the partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 452921
• Published on
©  Liverpool FC

CIES: Liverpool spent €1.226bn on building their 2026-27 squad, a European Top 5 record

Liverpool FC (Premier League) are the club in the European Top 5 leagues to have spent the most on building their squad for 2026-27, with €1.226bn spent on transfer fees, according to the CIES Football Observatory in its “Weekly Post”, which presents the Top 100 teams according to the cost of…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Finance, …
• Article # 452920
• Published on