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©  Tennis Australia
Tennis Australia: Sportfive appointed as lead agency partner for the Australian Open in Italy and Europe

Sportfive has been appointed "lead agency partner" for Tennis Australia and the Australian Open Tennis Championships (Grand Slam) across the Italian and European markets, the international sports marketing agency announced on 13 July 2026. Sportfive’s mission is to translate "brand ambition into…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Federations, International authorities, …
• Article # 448411
• Published on 16/07/26 at 14:45
©  Instagram
2026 World Cup: complaint filed with the IOC by FairSquare (NGO) against Gianni Infantino (FIFA)

Has Gianni Infantino, president of FIFA, "repeatedly breached IOC’s rules on political neutrality by offering his political support for US president, Donald Trump?" This is the claim made by the British NGO FairSquare, which is filing a complaint on these grounds with the International Olympic…
Domain(s): Public Authorities & Regulations
• Category(ies): Federations, International authorities, Geopolitics, …
• Article # 448415
• Published on 16/07/26 at 13:00
• Updated on27/07/26 at 16:59
©  FIFA World Cup / X
2026 World Cup / England - Argentina: best audience of the tournament on M6, excluding France matches

England - Argentina (1-2), the second semi-final of the 2026 World Cup, drew an average of 8.97 million viewers on the private free-TV channel M6 in France, on Wednesday 15 July 2026 (kick-off at 21:00 CET), according to data from the French audience measurement institute Médiamétrie. This…
Domain(s): Media
• Category(ies): Media, Media Audiences, Germany, …
• Article # 448403
• Published on 16/07/26 at 12:00
©  US Lecce
Serie A Enilive / US Lecce: adidas to replace M908, the club’s own equipment supplier, from 2026-27

adidas has become the official equipment supplier of US Lecce (Serie A Enilive) as part of a "multi-year partnership" from the 2026-27 season, the club announced on 14 July 2026. The German brand succeeds M908, the kit brand created and owned by the Italian club, which had been supplying its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 448384
• Published on 16/07/26 at 11:00
©  Paris SG
Paris SG: over 33,000 visitors across the 7 destinations in the 1st season of "Ici C’est Paris La Maison"

"Ici C’est Paris La Maison," a travelling pop-up space dedicated to Paris Saint-Germain (Ligue 1 McDonald's), within which a series of activities combining sport, culture and lifestyle are offered over several days, has welcomed more than 33,000 visitors in total across the seven destinations…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Activation, …
• Article # 448190
• Published on 16/07/26 at 10:00
©  Atalanta BC
Atalanta BC: 2026-27 season ticket prices between €360 and €1,760

Atalanta BC have launched their 2026-27 season ticket campaign, covering the 19 Serie A Enilive home matches and the club’s first Coppa Italia Frecciarossa home fixture at the New Balance Arena (24,950-capacity), with prices ranging from €360 to €1,760 (excluding discounts and hospitality), the…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Marketing - Communication, …
• Article # 448196
• Published on 16/07/26 at 09:00
©  DAZN
2026 Kings World Cup Clubs: DAZN to broadcast the competition in several territories, including Europe

DAZN has extended its partnership with the Kings League and acquired the broadcasting rights to the 2026 Kings World Cup Clubs tournament for several international territories, the OTT platform announced on 15 July 2026. All 27 matches of the 7-a-side football tournament will be broadcast live…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Digital, …
• Article # 448347
• Published on 15/07/26 at 19:00
©  Versant
Bundesliga: Versant replaces ESPN as the broadcaster in the USA over the 2026-2031 cycle ($20m per year)

Versant has acquired, for its USA Sports division, the exclusive English-language broadcasting rights to the Bundesliga in the United States for the 2026-2031 period (five seasons), the media company announced on July 14, 2026. Under the agreement, Versant will provide live coverage of "more…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Germany, …
• Article # 448326
• Published on 15/07/26 at 18:00
• Updated on16/07/26 at 15:31
©  Aston Villa FC
Aston Villa FC: Visit Rwanda (tourism) succeeds Betano (betting) as main shirt sponsor from 2026-27

The Rwanda Development Board, the government agency in charge of the African country's international investments, has become the main shirt sponsor, the "official tourism partner" and "official coffee provider" to Aston Villa FC (Premier League) from the 2026-27 season, the club announced on 14…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Geopolitics, …
• Article # 448330
• Published on 15/07/26 at 17:05
©   LinkedIn
2026 World Cup / M6: "Cooling breaks generated over 20 % of match advertising revenue" (D. Larramendy)

"The cooling breaks are part of the event’s commercial success because they are different and integrated into an advertising break that is shorter than the halftime break. They therefore attracted a large number of advertisers willing to pay a substantial amount, and generated more than 20% of the…
Domain(s): Media
• Category(ies): Media, Sponsors - Partners, Rights Acquisitions, …
• Article # 448281
• Published on 15/07/26 at 16:00