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Newcastle United: Knox (isotonic drinks) to replace Sela as main shirt sponsor for 3 seasons (2026-2029)

Knox Hydrate, an isotonic drinks brand, has expanded its partnership with Newcastle United FC (Premier League) to become the club’s main shirt sponsor for the 2026-2029 cycle (three seasons), the club announced on 23 June 2026. The deal also includes the women’s section (Barclays Women’s Super…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 445815
• Published on 24/06/26 at 12:00

Germany / DFL: Polymarket (prediction market) regional partner of the Bundesliga in the United States

Polymarket, a blockchain-based prediction platform that allows users to bet on future events, has become a regional partner of the Bundesliga in the United States from the 2026-27 season onwards, the DFL announced on 23 June 2026. The agreement was negotiated by Relevent Sports Group. Under…

Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 445780
• Published on 24/06/26 at 11:00

PSG: “Ici C’est Paris La Maison” venue in a private mansion in Paris from 4-8 July 2026

Paris Saint-Germain (Ligue 1 McDonald’s) will roll out its “Ici C’est Paris La Maison” experiential venue in Paris (France) from 4 to 8 July, the club announced on 23 June 2026. The concept will be hosted in a private mansion located at 73 Rue du Faubourg Saint-Honoré, in Paris’s 8^th…

Domain(s): Clubs
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 445775
• Published on 24/06/26 at 10:00

Ligue 1 McDonald's: adidas to replace Kappa as equipment supplier of promoted side Le Mans FC (2026-2030)

adidas has become the official equipment supplier of Le Mans FC (promoted to Ligue 1 McDonald’s) for four seasons, i.e. the 2026-2030 period, the club announced on 23 June 2026. "This partnership, complemented by our long-standing partner Intersport as official distributor, reflects our…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 445704
• Published on 24/06/26 at 09:00

Eagle Football Group: agreement for Michele Kang to acquire Eagle Bidco stake through Olympe Bidco

Eagle Football Holdings Bidco Limited (“Eagle Bidco”), Michele Kang, Eagle Football Group (“EFG”) and Olympique Lyonnais’ (Ligue 1 McDonald's) creditors have entered into a series of agreements relating to a takeover of EFG by Olympe Bidco, the American executive’s acquisition vehicle, and a…

Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Investment funds, …
• Article # 445740
• Published on 23/06/26 at 18:35

Spain: Real Madrid and Athletic Club appeal against LALIGA-CVC deal dismissed

The Provincial Court of Madrid has dismissed "in its entirety the appeal lodged by Athletic Club Bilbao and Real Madrid CF against the ruling that had already rejected their claim against LALIGA regarding the agreements approved by the Extraordinary General Assembly of 10 December 2021," the…

Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Professional leagues, …
• Article # 445723
• Published on 23/06/26 at 17:45

2026 World Cup: "Broadcast records across multiple markets" for the tournament’s launch (FIFA)

The 2026 World Cup has set "new broadcast records across multiple markets" at the start of the tournament, FIFA announced on 23 June 2026. Among the figures released by FIFA: • 192 million unique viewers watched the first 11 matches on the CCTV public broadcaster’s channels in China; • an…

Domain(s): Media
• Category(ies): Essentials Media, International authorities, Media, …
• Article # 445651
• Published on 23/06/26 at 17:00

2026 World Cup: Rexona featured on the fourth officials' kit (underarm area) and substitution board

Rexona, a deodorant brand owned by Unilever, is activating its partnership with FIFA during the 2026 World Cup by displaying its logo both on the fourth official’s substitution board and on a new branding position located under the armpits of the referee's kit. The brand thus benefits from dual…

Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Rights Acquisitions, Activation, …
• Article # 445692
• Published on 23/06/26 at 16:00

2026 World Cup: 4.9 million viewers for France - Iraq on M6 despite a nearly two hours break

France - Iraq (3-0), on Matchday 2 of the 2026 World Cup group stage (Group I), drew an average of 4.9 million viewers on the private free-TV channel M6, on Monday 22 June 2026 (kick-off at 23:00 CET), according to data from the audience measurement institute Médiamétrie. This figure…

Domain(s): Media
• Category(ies): Federations, Media, Media Audiences, …
• Article # 445633
• Published on 23/06/26 at 15:00

Italy: "Euro 2032 is the mother of all battles" (Giovanni Malagò, newly elected FIGC president)

"Euro 2032 is the mother of all battles. I have already held discussions with UEFA, with Michele Uva (ITA), who is responsible for organising the tournament, and with president Aleksander Ceferin (SVN). We have to select five stadiums. We cannot afford to make a poor impression," Giovanni Malago…

Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Federations, Governance, …
• Article # 445660
• Published on 23/06/26 at 14:00