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Bundesliga: Coca-Cola (drinks) extends as platinum partner of FC Bayern Munich for 5 seasons (2026-2031)

The Coca-Cola Company, an American drinks manufacturer, has extended as platinum partner of FC Bayern Munich (Bundesliga) for a further five seasons, i.e. over the 2026-2031 cycle, the club announced on 26 June 2026. Coca-Cola has been associated with Bayern since 1968. This extension brings…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 446354
• Published on 29/06/26 at 10:00

FIA: three-term limit for president abolished by Extraordinary General Assembly

The proposal by FIA president Mohammed Ben Sulayem (UAE) to abolish the limit of three four-year terms for the office he has held since 17 December 2021 (having been re-elected on 12 December 2025) was approved (with 90% of the votes, according to the BBC) at the Fédération Internationale de…

Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Governance, Legal, …
• Article # 446295
• Published on 29/06/26 at 09:00

Eagle Football Group takeover: “I will do whatever it takes to get this club back on track” (M. Kang)

"We are not here for the short term. To resolve the situation responsibly and sustainably, it will take several years, and we are committed to that. No, the objective is not to complete a financial transaction quickly. I am a businesswoman and I like to build, and you do not build something solid…

Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Investment funds, …
• Article # 446310
• Published on 26/06/26 at 19:02

Weekly News Extra (22 to 26 June 2026)

• The mandatory cooling breaks introduced at the 2026 World Cup "do not generate any additional revenue for FIFA, as all commercial agreements were signed a long time ago. Our motivations are in no way financial. They are purely sporting," according to Gianni Infantino, president of FIFA. …

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 446105
• Published on 26/06/26 at 18:00

Deal Tracker: FC Bayern, Chelsea FC, Hamburger SV, AFC… the latest sponsorship deals in football

• The Coca-Cola Company, which has been associated with FC Bayern Munich (Bundesliga) since 1968, has extended as platinum partner (2^nd level) for a further five seasons, i.e. over the 2026-2031 cycle. The Powerade brand will be activated for the first time as part of the renewed agreement. …

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 446285
• Published on 26/06/26 at 17:00

AC Milan: Massimo Calvelli (ex-ATP), RedBird operating partner, appointed CEO

Massimo Calvelli has been appointed CEO of AC Milan (Serie A Enilive), the club announced on 26 June 2026. He will also retain his roles as Operating Partner at RedBird Capital Partners, owner of AC Milan and Toulouse FC (Ligue 1 McDonald's), and CEO International of RedBird Development Group, the…

Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Governance, …
• Article # 446286
• Published on 26/06/26 at 16:30

LALIGA EA Sports: Macron to succeed Puma as equipment supplier of Deportivo Alavés from 2026-27

Macron is to become the official equipment supplier to the Baskonia-Alavés Group, which owns Deportivo Alavés (LALIGA EA Sports) and Kosner Baskonia (Liga ACB), as part of a "long-term agreement" starting from the 2026-27 season, the Spanish football club announced on 26 June 2026. "The…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 446224
• Published on 26/06/26 at 16:00

Tennis/Wimbledon 2026: all you need to know regarding UK & international broadcasters

The 2026 edition of the Wimbledon Grand Slam tournament, which is scheduled to take place from 29 June to 12 July 2026, will be broadcast in the UK by the British public broadcaster BBC and the pay-TV group TNT Sports, as well as the streaming platform HBO Max (Warner Bros. Discovery…

Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Media Audiences, …
• Article # 446194
• Published on 26/06/26 at 15:00

LALIGA Hypermotion / Spain: 27.6 million cumulative viewers in 2025-26 (+59% compared with 2024-25)

LALIGA Hypermotion matches recorded a cumulative audience of 27.6 million viewers for the 2025-26 season in Spain, up 59 % compared with the 2024-25 season, LALIGA announced on 25 June 2026. LALIGA TV Hypermotion, the competition’s official television channel, is distributed by more than 25…

Domain(s): Media
• Category(ies): Clubs, Media, Rights Acquisitions, …
• Article # 446210
• Published on 26/06/26 at 14:00

Arkema Première Ligue: record cumulative attendance of 339,108 in 2025-26 (+41% vs 2024-25)

A record total of 339,108 spectators attended the 135 matches (132 regular-season fixtures and three play-off matches) of the 2025-26 Arkema Première Ligue season (12 clubs), up 41% from 219,740 in 2024-25, representing "the strongest growth among Europe’s major leagues," the Ligue Féminine de…

Domain(s): Clubs
• Category(ies): Clubs, Federations, Professional leagues, …
• Article # 446184
• Published on 26/06/26 at 13:00