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©  FIFA
2026 World Cup: PIF (Saudi sovereign wealth fund) official tournament supporter in North America and Asia

The Public Investment Fund (PIF), Saudi Arabia's sovereign wealth fund, has entered into a new partnership with FIFA by becoming an "official tournament supporter" of the 2026 World Cup in North America and Asia, the international body announced on 14 May 2026. PIF was already an official partner…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Investment funds, International authorities, …
• Article # 441150
• Published on 15/05/26 at 14:30
©  Chelsea FC
Premier League: Roc Nation strategic partner of Chelsea FC to support growth in the United States

Roc Nation Sports International, the sports division of American rapper Jay-Z’s company, has become a strategic partner of Chelsea FC (Premier League) to "accelerate growth and deepen fan engagement across the United States and beyond," the London club announced on 14 May 2026. The partnership…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Sponsors - Partners, …
• Article # 441148
• Published on 15/05/26 at 14:00
©  Venezia FC
Venezia FC: Nicola Boscaro (ex-AC Milan, DAZN & Euroleague) appointed chief revenue officer

Nicola Boscaro has been appointed chief revenue officer of Venezia FC (promoted to Serie A Enilive for the 2026-27 season), the club announced on 14 May 2026. The executive, who notably served as sponsorship sales director at AC Milan and was in charge of DAZN’s media rights in Southern Europe…
Domain(s): Clubs
• Category(ies): Clubs, Finance, Italy
• Article # 441099
• Published on 15/05/26 at 13:00
©  D.R.
Sponsorship: after LALIGA, Polymarket (prediction) also partners with Serie A in the United States

Lega Serie A has become the second European sports league to partner with Polymarket, a blockchain-based prediction platform that allows users to bet on future events, on 14 May 2026. This multi-year agreement covers the United States. The Italian league, which opened an office in New York in…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, International development, …
• Article # 441111
• Published on 15/05/26 at 12:00
©  OM
Ligue 1: Öko (filter bottles) extends as official partner of Olympique de Marseille until 2026-27

Öko Europe, a French manufacturer of filter bottles, has extended as official partner of Olympique de Marseille (Ligue 1 McDonald's) for a further season (2026-27), the club announced on 14 May 2026. Öko joined the third tier of the club’s sponsorship hierarchy on 20 December 2024 through an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 441095
• Published on 15/05/26 at 11:00
©  Real Madrid CF
2025-26 LALIGA EA Sports: Matchday 36 attendance (28,365 spectators on average per game)

Matchday 36 of the 2025-26 LALIGA EA Sports season drew an average of 28,365 spectators per game, from Tuesday 12 to Thursday 14 May 2026. The average stadium fill rate was 77.3%. Real Madrid CF - Real Oviedo (2-0), the last game of the matchday (kick-off at 21:30 CET), posted the highest…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 441105
• Published on 15/05/26 at 10:00
©  Arsenal FC
Premier League: Deel (HR solutions) succeeds Visit Rwanda as Arsenal FC sleeve sponsor from 2026-27

Deel, an American payroll management and HR solutions company, has extended its partnership with Arsenal FC (Premier League) to become the club’s sleeve sponsor from the 2026-27 season as part of a multi-year agreement, Arsenal announced on 14 May 2026. The company, which became the club’s…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 441097
• Published on 15/05/26 at 09:00
©  UEFA
UEFA: a partnership with Haleon (health) to improve management of sports injuries

Haleon, a British healthcare company, has become an official partner of UEFA under a multi-year agreement from 2026, UEFA announced on 13 May 2026. This is the European confederation's first partnership in the "medical health" category. "Through scientific collaboration and knowledge exchange…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 441064
• Published on 13/05/26 at 18:00
©  Torino FC
Deal Tracker: Torino FC, FSV Mainz, Watford FC… the latest sponsorship deals in football

• La Molisana, an Italian pasta brand, has become an official supplier of Torino FC (Serie A Enilive) from the 2026-27 season. • iDM Energiesysteme, an Austrian heat pump specialist, has extended as sleeve sponsor of FSV Mainz 05 (Bundesliga) until 2028-29. • Boxt, a British e-commerce…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 441060
• Published on 13/05/26 at 17:00
©  Manchester City FC
Manchester City: opening of new women’s team training facility (£10m)

Manchester City FC (Premier League) have opened a new training facility dedicated to their women’s team (Barclays Women's Super League) at the club’s training centre, the “City Football Academy,” MCFC announced on 13 May 2026. The project, worth a total of £10m (€12m), "marks a milestone moment…
Domain(s): Clubs
• Category(ies): Clubs, Women’s Sports, Stadiums, …
• Article # 441027
• Published on 13/05/26 at 16:00