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©  D.R.
Populous: “European and US stadiums have inspired each other for the past 10 years” (François Clément)

"For around the past decade, we have observed a transfer of American stadium models to Europe. Clubs are seeking to increase revenues generated before, during and after matches, leading to the development of more hospitality and leisure spaces. At the same time, the reverse trend is also taking…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Agencies, Clubs, …
• Article # 447990
• Published on 10/07/26 at 16:30
©  D.R.
Players' agents: DFB regulations "may fall within an exception to the prohibition on cartels" (CJEU)

"The regulations of the German Football Association (DFB) on the activity of players’ agents may fall within an exception to the prohibition on cartels," the Court of Justice of the European Union announced in a ruling handed down on 9 July 2026 concerning case C-428/23 ROGON and Others, which…
Domain(s): Public Authorities & Regulations
• Category(ies): Federations, International authorities, Judicial, …
• Article # 447992
• Published on 10/07/26 at 15:50
©  Inter Milan
FC Inter Milan: club-branded tram launched ahead of Hong Kong Football Festival

FC Inter Milan (Serie A Enilive) has launched a branding campaign by wrapping Hong Kong’s iconic “Ding Ding” tram in the club’s colours as part of its participation in the 2026 Hong Kong Football Festival, the club announced on 10 July 2026. From 9 July to 3 August, the tram, described by the…
Domain(s): Clubs
• Category(ies): Clubs, Activation, International development, …
• Article # 447968
• Published on 10/07/26 at 14:21
©  FFF
2026 World Cup: France guaranteed at least $27m in FIFA prize money after reaching semi-finals

France (Fédération Française de Football), after defeating Morocco (2-0) in the quarter-finals of the 2026 World Cup on 9 July 2026 and becoming the first team to qualify for the semi-finals, is guaranteed to receive at least $27m (€23.6m) from FIFA, the competition organiser. FIFA has…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Federations, International authorities, …
• Article # 447932
• Published on 10/07/26 at 12:30
©  FIFA World Cup / X
2026 World Cup / France: best audience of the year for France - Morocco with 16.09 million viewers on M6

France - Morocco (2-0), quarter-final of the 2026 World Cup, drew an average of 16.09 million viewers on the private free-TV channel M6 in France, on Thursday 9 July 2026 (kick-off at 22:00 CET), according to data from the audience measurement institute Médiamétrie. This figure represented the…
Domain(s): Media
• Category(ies): Essentials Media, Federations, Media, …
• Article # 447918
• Published on 10/07/26 at 11:05
©  FIFA
2026 World Cup: GEHA Field at Arrowhead Stadium or "Kansas City Stadium" in Missouri (United States)

The "Kansas City Stadium" (Missouri, USA), with a capacity of 69,045 for the 2026 World Cup, is hosting six matches during the tournament (see schedule below), including the quarter-final between Argentina and Switzerland on 11 July (kick-off at 03:00 CET on 12 July). Designed by American…
Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Stadiums, North America
• Article # 447894
• Published on 10/07/26 at 10:00
©  Everton
Premier League: Christopher Ward becomes Everton FC’s first-ever training kit sponsor from 2026-27

Christopher Ward, a British luxury watch retailer, has become the first training wear sponsor in Everton FC’s history (Premier League) from the 2026-27 season under a "multi-year agreement," the club announced on 9 July 2026. The British company will now feature on the front of all men’s and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 447893
• Published on 10/07/26 at 09:00
©  Equipe de France / X
2026 World Cup / beIN France: average audience up 81 % between the group stage and the knockout stage

beIN SPORTS France has posted "excellent performances" for its coverage of the 2026 World Cup, with average viewership up 81% between the group stage and the knockout phase, the pay-TV broadcaster announced on 8 July 2026. France's Round of 16 victory over Paraguay (1-0, on 4 July at 23:00…
Domain(s): Media
• Category(ies): Media, Media Audiences, Digital, …
• Article # 447865
• Published on 09/07/26 at 18:00
©  Hoffenheim
Bundesliga: ProMinent (water treatment) extends as sleeve sponsor of TSG Hoffenheim for 2026-27

ProMinent, a German company specialised in water treatment solutions, has extended as sleeve sponsor of TSG 1899 Hoffenheim (Bundesliga) for the 2026-27 season, the club announced on 9 July 2026. The Heidelberg-based group (26 kilometres from Hoffenheim) has been the German club’s sleeve…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 447844
• Published on 09/07/26 at 17:00
©  FC Barcelone
FC Barcelona: launch of integrated audiovisual platform Barça Play

FC Barcelona (LALIGA EA Sports) have launched Barça Play, their integrated audiovisual platform available through the club’s official website and app, on 7 July 2026. The Catalan club said the initiative marks "a decisive step" in consolidating its own digital ecosystem by bringing together…
Domain(s): Clubs
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 447832
• Published on 09/07/26 at 16:00