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©  LFC
Liverpool FC: a record turnover of £703m (+14.5%) & a net profit of £8m in 2024-25

Liverpool FC (Premier League) posted a record turnover of £703m (€835m as at 31/05/2025) for the 2024-25 financial year (from 01/06/2024 to 31/05/2025), an increase of 14.5% compared with 2023-24 (£614m/€721m as at 31/05/2024), announced the club on 27/02/2026. All three streams of revenue for…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Finance, …
• Article # 432280
• Published on 27/02/26 at 15:30
©  Oracle
Formula 1: title partnerships extended between Oracle (IT) & Red Bull Racing and Visa & RB Racing Bulls

Oracle, a US company specialised in cloud computing solutions, has extended its title partnership agreement with Oracle Red Bull Racing from the 2026 season onwards, announced both parties on 26/02/2026. The initial agreement, signed in 2022, is worth an estimated $100 (€88m) per…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 432195
• Published on 27/02/26 at 15:00
©  RFEF
Deal Tracker: RFEF, Torino, DFL, DFB… the latest sponsorship deals in football

• Tinto de Verano La Casera, a beverage brand owned by the Suntory Group, has become an official sponsor of the Spanish national teams with the RFEF for two years (2026-2028). • Netto, a German discount supermarket chain, has become an official partner of the German women's national team with the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 432172
• Published on 27/02/26 at 14:00
©  Aston Villa
2025-26 Europa League: LOSC Lille - Aston Villa and Bologna FC - AS Roma among the Round of 16 ties

LOSC Lille (Ligue 1 McDonald's) and Aston Villa FC (Premier League) will meet in the Round of 16 of the 2025-26 Europa League, according to the draw held at UEFA headquarters (Nyon, SUI) on Friday 27/02/2026. The first leg will take place on 12/03 at the Decathlon Arena - Stade Pierre-Mauroy…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, International authorities, Game - pitch, …
• Article # 432264
• Published on 27/02/26 at 13:33
• Updated on27/02/26 at 14:43
©  Formula One
Formula One Group: total revenue of $3.8bn in 2025 (+13.5%), sponsorship revenue up 30% to $670m

Formula One Group, the company that holds the rights to and organises the FIA Formula One World Championship, has posted $3.873bn (€3.29bn at 31/12/2025) in revenue for the 2025 financial year (from 01/01 to 31/12/2025), which included 24 Grands Prix (as in 2024), i.e. a 13.5% increase on the 2024…
Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Finance, Marketing - Communication
• Article # 432245
• Published on 27/02/26 at 13:00
©  Paris Saint-Germain
2025-26 Champions League: PSG-Chelsea & Real Madrid-Manchester City among the Round of 16 ties

Defending champions Paris Saint-Germain (Ligue 1 McDonald's) will face Chelsea FC (Premier League) in the Round of 16 of the 2025-26 Champions League, according to the draw made at UEFA headquarters (Nyon, SUI) on 27/02/2026. The first leg will be played at the Parc des Princes (Paris, FRA) on…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, International authorities, Game - pitch, …
• Article # 432252
• Published on 27/02/26 at 12:36
©  UEFA
UEFA: sponsorship is the main revenue stream for clubs in 2024 (€9.7bn), ahead of TV rights

The commercial revenues of the clubs in the main European top flight leagues for the 2024 financial year (2024-25 season) amount to a cumulative €9.7bn, making them their main source of revenue (ahead of TV rights, at €8.5bn), as in 2023, according to UEFA in its annual report "The European Club…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, International authorities, …
• Article # 432238
• Published on 27/02/26 at 12:00
©  Relevent
Relevent Football Partners: launch of the 2-year ”Relevent Graduate Programme” for recent graduates

Relevent Football Partners, the global marketing agency responsible for marketing UEFA's men's club competitions over the 2027-2033 cycle, will launch the Relevent Graduate Programme in September 2026, announced the subsidiary of US-based Relevent Sports Group on 25/02/2026. The programme…
Domain(s): Media
• Category(ies): Agencies, Media, Rights Acquisitions, …
• Article # 432213
• Published on 27/02/26 at 11:00
©  X
Warner Bros. Discovery: a turnover of $37.3bn (-5.1%) and net profit of $727m in 2025

Warner Bros. Discovery, parent company of pay-TV group Eurosport and streaming platform HBO Max, posted a turnover of $37.3bn in 2025 (€31.7bn at 31/12/2025), according to the results published by the media and entertainment conglomerate on 26/02/2026. Turnover was down 5.1% compared with 2024…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Digital, …
• Article # 432150
• Published on 27/02/26 at 10:00
©  Paris Saint-Germain
France: 80% of men interested in sport vs 64% of women, a gap that is "steadily closing" (Two Circles)

80% of French men are interested in sport compared with 64% of French women in 2026, "a gap that is steadily closing, driven by younger generations," according to a study published by Two Circles, a UK-based data-driven advisory, sales and marketing agency, on 26/02/2026. Among women aged 16 to…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Event organisers, Sponsors - Partners, …
• Article # 432137
• Published on 27/02/26 at 09:00