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©  Borussia Mönchengladbach
Borussia Mönchengladbach: strategic partnership with Kashima Antlers FC (Japan, 1st division) until 2030

Borussia Mönchengladbach (Bundesliga) has entered into a strategic partnership with Kashima Antlers FC (Japanese 1st division) until July 2030, announced the two clubs on 03/02/2026. This cooperation, which does not involve any financial commitment, aims to "strengthen the sporting and…
Domain(s): Clubs
• Category(ies): Clubs, International development, Game - pitch, …
• Article # 429328
• Published on 05/02/26 at 14:10
©  LFP
France: beanies offered by the LFP and its clubs to supporters affected by alopecia

The Ligue de Football Professionnel, as part of its 1TEAM CSR programme, has partnered with the Rafaël Institute, the "first European centre for integrative medicine," by launching a "solidarity campaign aimed at supporters undergoing treatment that causes alopecia (accelerated hair or body hair…
Domain(s): Public Authorities & Regulations
• Category(ies): Associations, Clubs, Professional leagues, …
• Article # 429312
• Published on 05/02/26 at 13:00
©  DFL
UEFA/Youth League: record attendance of 50,000 spectators for FC Cologne - Inter Milan in the Round of 32

The 2025-26 Youth League Round of 32 match between 1. FC Köln (Bundesliga) and FC Inter Milan (Serie A Enilive) (1-3) was held in front of a sell-out RheinEnergie Stadion (50,000 capacity) on Wednesday 04/02/2026 (kick-off at 18:00 CET). This is a new attendance record for the competition. The…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Essentials Clubs, Clubs, International authorities, …
• Article # 429309
• Published on 05/02/26 at 12:05
©  Club Atlético de Madrid
Club Atlético de Madrid: launch of the marketing and creative agency ”Mr. Red”

Club Atlético de Madrid (LALIGA EA Sports) has launched ”Mr. Red,” its marketing and creative agency "designed to provide solutions both internally and externally," announced the club on 04/02/2026. "This model breaks with the traditional approach of external agencies, placing in-house creative…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Sponsors - Partners, …
• Article # 429283
• Published on 05/02/26 at 11:00
©  TSG Hoffenheim
TSG 1899 Hoffenheim: departure of Tim Jost, managing director of marketing & sales

Tim Jost, managing director of marketing and sales at TSG 1899 Hoffenheim (Bundesliga) since December 2024, has left his position, announced the club on 04/02/2026. The departure, which was "jointly decided", is effective from 01/02/2026. It came three months after Markus Schütz and Frank…
Domain(s): Clubs
• Category(ies): Clubs, Finance, Marketing - Communication, …
• Article # 429272
• Published on 05/02/26 at 10:00
©  Arsenal FC
Arsenal FC: launch of an account on the social platform Reddit (USA)

Arsenal FC (Premier League) has launched an official account on the community platform Reddit, announced the club on 04/02/2026. The London club will use the American platform to provide breaking news, insights and official content. This initiative will "provide the club with the opportunity to…
Domain(s): Clubs
• Category(ies): Clubs, International development, Marketing - Communication, …
• Article # 429220
• Published on 05/02/26 at 09:00
©  D.R.
Investment funds: Otro Capital’s first sports fund oversubscribed at $1.2bn

Otro Capital closed its first sports-dedicated fund, Otro Capital Fund I, with $1.2bn (€1.01bn) in committed capital, announced the US investment fund on 03/02/2026. The fundraising substantially exceeded the initial target of $500m (€423m) for the New York-based firm, founded in 2023…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Investment funds, Finance, …
• Article # 429198
• Published on 04/02/26 at 18:00
©  VfL Wolfsburg
VfL Wolfsburg: rollout of the ChatGPT Enterprise solution (OpenAI) to 350 employees

VfL Wolfsburg (Bundesliga) is introducing the ChatGPT Enterprise solution, developed by US artificial intelligence company OpenAI, across the club in order to "create a standardised and secure foundation for the use of artificial intelligence," announced the club on 04/02/2026. ChatGPT…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Clubs, Sponsors - Partners, …
• Article # 429170
• Published on 04/02/26 at 17:00
©  RC Celta
LALIGA EA Sports: Estrella Galicia (beer) extends as main shirt sponsor of RC Celta

Estrella Galicia 0.0, a Spanish non-alcoholic beer brand owned by the Hijos de Rivera Brewery group, has extended its partnership as a main partner (first level) and main shirt sponsor of RC Celta (LALIGA EA Sports) beyond the 2025-26 season, announced the club on 04/02/2026. The duration of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Spain
• Article # 429157
• Published on 04/02/26 at 16:00
©  Juventus FC
Juventus FC: partnership with Stanley 1913 (drinkware) including the design of co-branded products

Stanley 1913, an American manufacturer of drinkware and food containers, has partnered with Juventus FC (Serie A Enilive) as part of a “multi-year partnership” starting from the 2025-26 season, announced the club on 04/02/2026. The collaboration will activate across Juventus’ digital and social…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 429128
• Published on 04/02/26 at 15:00