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©  Atalanta
Atalanta BC: mobile shop set up at the Stadio Giuseppe Meazza for the club's Champions League games

Atalanta Bergamasca Calcio (Serie A TIM) has set up a mobile club shop "The Atalanta Truck" to sell the club's merchandise near Milan's Stadio Giuseppe Meazza (78,328 capacity), where the club hosted Shakhtar Donetsk (Premier-Liga, UKR) on the Matchday 2 of Group C of the 2019-20 Champions League…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Stadiums
• Article # 164016
• Published on 04/10/19 at 13:49
©  Olympique de Marseille
Olympique de Marseille: connected LED lighting at the Stade Orange Vélodrome installed by Signify

A connected LED lighting system has been installed at the Stade Orange Vélodrome (66,264 capacity) by Signify, a company specialised in lighting solutions, announced Olympique de Marseille (Ligue 1 Conforama) on 01/10/2019. "Olympique de Marseille is perfecting its stadium with the help of new…
Domain(s): Clubs
• Category(ies): Stadiums
• Article # 164003
• Published on 04/10/19 at 13:19
©  US Sassuolo
Serie A TIM: Giorgio Squinzi (76), owner of Mapei and US Sassuolo Calcio, dies

Giorgio Squinzi, president of Mapei, an Italian group specialised in chemical adhesives and building products, and owner of Unione Sportiva Sassuolo Calcio (Serie A TIM), has died in Milan (ITA) at the age of 76 as a result of a "long illness," according to US Sassuolo on 02/10/2019. Owner of…
Domain(s): Clubs
• Category(ies): Legal, Marketing - Communication
• Article # 163983
• Published on 04/10/19 at 10:41
©  NUFC
Premier League: Newcastle United FC provides "sensory backpacks" for autistic fans

Newcastle United FC (Premier League) is providing "sensory backpacks" for fans with autism during the club's home games at St James' Park (52,404 capacity), announced the club on 20/09/2019. "Available free-of-charge to supporters young and old, sensory backpacks contain a stress reliever, ear…
Domain(s): Clubs
• Category(ies): Social Responsibility, Stadiums
• Article # 163926
• Published on 03/10/19 at 17:04
©  OM
Olympique de Marseille: launch of OM Events, B2B offer for seminars and conventions at the Vélodrome

Olympique de Marseille (Ligue 1 Conforama) has launched OM Events, a BtoB offer dedicated to the organization of seminars and conventions at the Orange Vélodrome, on 01/10/2019. The launch of this MICE offer ("meetings, incentives, conferencing, exhibitions") is part of Olympique de…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 163932
• Published on 03/10/19 at 16:29
©  AS Roma
Serie A TIM: AS Roma opens five official shops on Amazon to sell its products throughout Europe

AS Roma (Serie A TIM) has launched online shops on the Italian, German, English, French and Spanish versions of the American e-commerce site Amazon, according to the club on 01/10/2019. "European customers can now shop for everything related to AS Roma on the club's dedicated Amazon…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 163863
• Published on 03/10/19 at 12:24
©  RB Leipzig
2019-20 Champions League: head-to-head RB Leipzig - Olympique Lyonnais on 02/10/2019

With nearly 6.5 million fans on social media (Facebook, Twitter and Instagram, on 01/10/2019), Olympique Lyonnais (Ligue 1 Conforama) has 7 times as many as RB Leipzig (Bundesliga) which totals just over 900,000 as the two teams prepare to face each other on the Matchday 2 of Group H of the…
Domain(s): Clubs
• Category(ies): Ticketing, Digital, Finance, …
• Article # 163790
• Published on 02/10/19 at 16:55
©  LOSC Lille
2019-20 Champions League: head-to-head LOSC Lille - Chelsea FC on 02/10/2019 kick-off at 21:00 CET

With more than 83 million fans on social media (Facebook, Twitter and Instagram, on 10/01/2019), Chelsea FC has over 40 times as many as LOSC Lille (Ligue 1 Conforama), which totals just over 2 million, as the two teams prepare to face one another on Matchday 2 of Group H of the 2019-20 Champions…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Digital, …
• Article # 163734
• Published on 02/10/19 at 13:39
©  ACF Fiorentina
2019-20 Serie A TIM: attendance for Matchday 6 (27,268 spectators on average per game)

Matchday 6 of the 2019-20 Serie A TIM season drew an average of 27,268 spectators per game, from Saturday 28 to Monday 30/09/2019. The average fill rate was nearly 69%. AC Milan - ACF Fiorentina (1-3), on Sunday 29/09/2019 (kick-off at 20:45 CET), was the game which posted the best attendance…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 163732
• Published on 02/10/19 at 11:59
©  Benfica SL
Liga NOS: SL Benfica, first Portuguese club to open an official account on TikTok (video platform)

Sport Lisboa e Benfica (Liga NOS) has launched an official account on the video sharing platform TikTok on 24/09/2019 and become the first Portuguese club to have an account on the Chinese social network. "By entering the world of TikTok, one of the applications with the most downloads in the…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 163660
• Published on 02/10/19 at 10:15